Episode 20: 3 Brutal Truths About Google Ads That Will Shock You 😱💥

Discover the three brutal mistakes salon owners make with Google Ads and why they’re losing money. Many rely on organic social media or Meta ads, but Google Ads work on intent, bringing warmer, high-quality leads ready to book. This episode covers the importance of niche targeting, tracking conversions, and avoiding broad, wasted spending.Learn how to attract your dream clients, increase bookings, and grow your salon with smart Google Ads strategies.Are you ready to take control of your visibility, stand out in your industry, and create lasting impact? Book your free Salon Scaling Demo today: https://offer.sonjathesearchqueen.com/salon-scaling-systemFollow Sonja The Search QueenInstagram: https://www.instagram.com/sonjathesearchqueen/?hl=enLinkedIn: https://www.linkedin.com/in/sonja-pototzki-raymond/Facebook: https://www.facebook.com/sonjathesearchqueen/ | https://www.facebook.com/thesearchrepublic/ TikTok: https://www.tiktok.com/@sonjathesearchqueen Apple Podcast: https://podcasts.apple.com/au/podcast/diary-of-the-search-queen/id1815923828 Spotify: https://open.spotify.com/show/157G6kAL8knOATrTNTohcs?si=f74babd25ec94561 Timestamps00:00:00 - Introduction00:00:42 - Why Google Leads Are Warmer Than Social Media Leads00:01:56 - Mistake #1: 71% Start Their Search on Google (Here’s Why That Matters)00:02:44 - Why You Shouldn’t Treat Google Ads Like Social Media Ads00:03:29 - Mistake #2: Targeting Too Broadly00:04:27 - Mistake #3: Not Tracking Your Data00:05:34 - Where to Get Proven Salon Google Ads Strategies

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