Dietitian turned online marketing strategist: Rachel Hawkins

Rachel Hawkins is on a mission to shake up the healthcare industry. Through her podcast, Naked Chats, 6-week online course, Gramtini, and other online resources, Rachel helps allied health professionals navigate the ups and downs of building a successful virtual clinic. After struggling to find her feet when she first graduated from university, Rachel has now found her 'why' in helping business owners in the healthcare space manage marketing overwhelm. In this podcast, DC's Kate Agnew chats to Rachel about leveraging Instagram, including why getting started is the hardest but greatest thing you can do, and how to avoid falling into the comparison trap. Rachel also touches on her biggest learnings, the mentors that helped shape her career path and what gives meaning to her day-to-day. Plus, Rachel shares the key values that underpin her business: empathy, connection and, interestingly, disruption. For the shownotes: https://dietitianconnection.com/category/podcasts/

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