Why is PR so important for your business?

PR is a buzz word that we all as business owners are familiar with, but what does it really mean? How can it benefit you and your business? Fiona Brown Communications strips it right back to the basics. We discuss what PR really means on a basic level and how that can be, and should be incorporated into your marketing strategy. Is there such a thing as bad press? I love Fiona's view on this. The benefits of having PR as part of your marketing strategy are huge. We discuss on detail exactly how this can help grow brand awareness and ultimately increase revenue in your business. A huge factor in businesses embracing any kind of PR activity is budget therefore we thrash out ways a business can gain exposure doing simple things before employing a PR consultant to take it to the next level. This episode is jammed pack with amazing tips for businesses to get started with. Check out the show notes for all the details:  https://diggmama.com/blogs/the-digg-podcast/why-is-pr-so-important-for-your-business

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