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Digital Disruption with Geoff Nielson

Siri Creator: How Apple & Google Got AI Wrong

25 Aug 2025

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What does the future of AI assistants look like and what’s still missing?Today on Digital Disruption, we’re joined by Adam Cheyer, Co-Founder of Siri.Adam is an inventor, entrepreneur, engineering executive, and a pioneer in AI and computer human interfaces. He co-founded or was a founding member of five successful startups: Siri (sold to Apple, where he led server-side engineering and AI for Siri), Change.org (the world’s largest petition platform), Viv Labs (acquired by Samsung, where he led product engineering and developer relations for Bixby), Sentient (massively distributed machine learning), and GamePlanner.AI (acquired by Airbnb, where he served as VP of AI Experience). Adam has authored more than 60 publications and 50 patents. He graduated with highest honors from Brandeis University and received the “Outstanding Masters Student” award from UCLA’s School of Engineering.Adam sits down with Geoff to discuss the evolution of conversational AI, design principles for next-generation technology, and the future of human–machine interaction. They explore the future of AI, augmented reality, and collective intelligence. Adam shares insider stories about building Siri, working with Steve Jobs, and why today’s generative AI tools like ChatGPT are both amazing and frustrating. Adam also shares his predictions for the next big technological leap and how collective intelligence could transform how we solve humanity’s most difficult challenges. In this video:0:00 Intro1:08 Why today’s AI both amazes and frustrates3:50 The 3 big missing pieces in current AI systems8:28 What Siri got right and what it missed11:30 The “10+ Theory”: Paradigm shifts in computing14:18 Augmented Reality as the next big breakthrough19:43 Design lessons from building Siri25:00 Iteration vs. first impressions: How to launch transformational products30:20 Beginner, intermediate, and expert user experiences in AI33:40 Will conversational AI become like “Her”?35:45 AI maturity compared to the early internet37:34 Magic, technology, and creating “wow” moments43:55 What’s hype vs. what’s real in AI today47:01 Where the next magic will happen: AR & collective intelligence50:51 The role of DARPA, Stanford, and government funding in Siri’s success54:49 Advice for leaders building the future of digital products57:13 Balance the hypeConnect with Adam:Website: http://adam.cheyer.com/site/home?page=aboutLinkedIn: https://www.linkedin.com/in/adamcheyer/Facebook: https://www.facebook.com/acheyerVisit our website: https://www.infotech.com/Follow us on YouTube: https://www.youtube.com/@InfoTechRGCheck out other episodes of Digital Disruption: https://youtube.com/playlist?list=PLIImliNP0zfxRA1X67AhPDJmlYWcFfhDT&feature=shared

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