S2 E4 - Continuous Discovery: Unlocking User Insights for Better Product Development: Kayikunmi 'Kay' Sogo

In this episode of Digital Ecology, host Victoria Betton is joined by Kayikunmi 'Kay' Sogo, a senior product manager specialising in product management and user research. Kay emphasises the importance of discovery, assumption testing and working with cross-functional teams to build software. Kay reflects on a recent decision-making process regarding a content management system (CMS) and how they decided to build a prototype as a minimum viable product (MVP) instead. He also highlights the significance of user interface (UI) in enhancing the user experience and solving users' problems properly. The conversation expands to include the role of product management in creating value for users and understanding their needs and challenges. Kay also delves into the need for continuous discovery and user research, as well as the importance of regularly engaging with customers. Kay shares his own experience of starting an online food ordering and delivery service and the lessons learned from it. Tune in to this episode to gain valuable insights into the role of product in creating value for users of digital systems.The Digital Ecology Podcast is a proud member of the Talking HealthTech Podcast Network, the premier audio destination for cutting-edge insights and thought leadership in healthcare delivery, innovation, digital health, healthcare ICT, and commercialisation. Learn more at talkinghealthtech.com/podcast/network.

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