🚀 Discover the untold truth of a $520M exit! Join Sean Kelly as he sits down with Yosef Martin, the entrepreneur behind this jaw-dropping success story. 💰 In this eye-opening conversation, Yosef reveals: • The unexpected challenges of selling a massive company • How he navigated a divorce during his business exit • His unique approach to investing post-exit • The importance of staying connected to your business's core From SEO tricks that skyrocketed his early career to scaling a $500M beauty subscription box, Yosef's journey is packed with valuable insights for entrepreneurs at any stage. 📈 Don't miss out on Yosef's candid advice on hiring, firing, and maintaining a growth mindset even after achieving massive success. His refreshing take on wealth and the entrepreneurial spirit will leave you inspired and ready to tackle your own business challenges. 💪 Tune in now for a masterclass in scaling, exiting, and reinventing yourself in the ever-changing world of business. Hit that subscribe button and join the Digital Social Hour community for more game-changing conversations! 🎙️ #alexhormozi #financialeducation #makemoneyonline #moneyfluency #financialfreedom CHAPTERS: 00:00 - Intro 00:23 - BoxyCharm Impact on Yosef’s Life 03:17 - Navigating Divorce and Wealth 04:28 - Life After Selling BoxyCharm for $500M 07:52 - Yosef’s AI Trading Algorithm Insights 09:22 - The Purpose of Pursuing Wealth 12:38 - Childhood Influences and Development 17:37 - The Evolution of Facebook Ads 21:15 - Strategies for Going Viral 23:24 - Acquiring Companies: Key Considerations 25:03 - Achieving 15-20% ROI in Investments 27:40 - Overcoming Barriers in Business Scaling 32:20 - Key Hires for Business Growth 34:30 - The Importance of Quick Firing Decisions 35:54 - Encouraging Coworker Challenges 40:15 - Defining a Successful Strategy 44:28 - Connecting with Yosef Online 44:38 - Outro APPLY TO BE ON THE PODCAST: https://www.digitalsocialhour.com/application BUSINESS INQUIRIES/SPONSORS: [email protected] GUEST: Yosef Martin https://www.instagram.com/yflmartin/ https://www.instagram.com/boxycharm/ LISTEN ON: Apple Podcasts: https://podcasts.apple.com/us/podcast/digital-social-hour/id1676846015 Spotify: https://open.spotify.com/show/5Jn7LXarRlI8Hc0GtTn759 Sean Kelly Instagram: https://www.instagram.com/seanmikekelly/ Learn more about your ad choices. Visit podcastchoices.com/adchoices
Full Episode
I'm here from Fort Lauderdale. Thanks for coming in today, man. Thank you for having me, my brother. Not often someone that sells a company for this much is on the show, so I'm honored. I'm actually very impressed. I love your show. It's something I always watch, so I'm happy to be here. Oh, nice. Yeah, those reels, you'll never know what you're going to see on those, you know? Yeah, absolutely.
That's what keeps it exciting. But selling for $520 million, when did that happen? Well, end of 2020, I sold the company.
Oh, so recently. Wow. Was it a big shift in your life? To be honest with you, it was a very big shift at the time when I actually departed the company that acquired me. Because when you sell a company, mostly they'll ask you to stick around and I was supposed to stay for about two years. But about a few months into it, we both agreed that it's okay, and I was out.
And that was the moment where I felt my life changed. I did not feel anything when you get a wire into a bank account. It changes nothing in your life. Everything is the same. But at that time, it was an interesting time in my life. I got divorced prior to selling. I don't know if you heard about the virus that was going on. So everything was shut down.
So now I'm leaving the house, but everything is shut down, so you can't go out. And then eventually I sold the business. And just when I sold the business, they opened up the country. And a little after that, I basically, you know, we shook hands. We're good friends, good people. But, you know, we went our separate ways. And one day I dropped off my kids at my ex's place.
I sat down in my new home and I told myself I have a week until I have the kids again and I can do anything I want. And that's when it hit me that my life changed because prior to that, for 20 years, I was running companies and selling. That's not my only exit. But I was always having a business running. When I sold the last company, BoxyCharm, I had nothing else. I was all in.
And then when you pull the plug and that's it, now you can do whatever you want. It was the first time that I didn't have that underlying. I always thought that. People don't die from stress. It's a lot of excitement that kills us, a heart attack, because it was exciting to run a business. You're always excited.
Challenges are exciting, but then suddenly you find that there was an underlying stress that you don't know you presume because every time you are on a weekend and you get a call related to the business, you know it's no good. You know there is a problem that no one else was able to solve, and they're now calling you. So it's exciting on one hand.
On the other hand, you don't know what it is, but when you completely depart, It's kind of quiet. There is no fear. Now they open up the country. I have a new home. I can do whatever I want for the rest of my life. And that's when I really felt it. So it took me about six months from the moment the wire hit the account to actually say my life changed. Interesting.
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