Digital Social Hour
Chris Kubby: The Brutal Truth About Woke Branding, DEI & Why Big Brands Are Failing | DSH #1642
26 Nov 2025
Chapter 1: Why is remote work becoming the norm for agencies?
You have to completely flip your mindset and say, we need to build a ton of different advertising and see what works basically. And then use that to continue to optimize along the way. Owning media is going to be something that becomes way more valuable because it's not done by AI. Take your best performing stuff and throw more money behind it. It's like, this is a really good hand we have.
Chapter 2: How is AI impacting the performance of marketing agencies?
Any kind of change will hurt. Unless the upside is double or triple what you're doing today, it's going to cost you more. Wow.
Chapter 3: What strategies should brands adopt for media ownership in the AI era?
Because change really hurts your business. It slows you down. It makes you change out teams.
Chapter 4: How can algorithms enhance advertising targeting?
It makes you do different things. And unless it gives you 2X, 3X what you're doing today, there's no point in doing it. Okay, guys. Got Chris out here. We're going to talk marketing today. All the way from Denmark. I believe he is the first guest from Denmark. So thanks for the flight, man. Yeah, no problem. It was great. That's a long journey. Was it direct or did you have to stop?
No, there was a stop in Amsterdam.
Chapter 5: What lessons can entrepreneurs learn from the Hormozi framework?
Okay. So yeah, not so bad. Pick up some cannabis on the way? No. No, actually, they've reduced a lot of that. So it used to be that you could go and there'd be a lot of cafes that you could smoke at. Yeah. And they've totally changed over the last...
Chapter 6: How has 'woke branding' affected large corporations?
I want to say two, three years, maybe four years. They've started to really like you have to be a local to kind of get it. So it's not as an open Amsterdam like you might have. When I was 18, I went there for the sole purpose of just finding some some cafes. Yeah. So now you can't do that now. It's a little bit dicey. So you can still do it, but it's not as open. I wonder what caused that.
Yeah, I don't know. Like they became a little more friendly, family friendly.
Chapter 7: Why is there a resurgence in blue-collar jobs?
Like I think maybe they got sick of just the bread light association. Yeah, exactly. So they just they've started to reduce it. Maybe the crime was a problem. They didn't want to be associated with it. I have no clue. I just I was like, OK, that's your strength.
Chapter 8: How can AI and voice notes streamline book writing?
You have to lean into your strengths. That's interesting. Yeah, I see Europe undergoing a lot of transformations depending on the country. How's it in Denmark? Is it changing pretty rapidly there? No, Denmark has been sort of the safeguard in most of the things. Denmark's been really good. That's good. I've been there for 17, 18 years now. So it's changed a lot. Like it's become...
it's become way more cosmopolitan, way more international. So for example, when I got there, you would call into the government and it would all be in Danish and you'd have to try to make your way through it. Now you call most places and it's English. They'll actually ask you in the menus, press nine for English. So they've really become cosmopolitan. Also the food culture there has exploded.
And just the, because it had,
noma which was the number one restaurant in the world wow a few years without a steakhouse or no it's it was it's uh you could call it sort of new nordic okay which is this i don't know what you'd call it but it's it's local ingredients it's fresh ingredients done in a very special michelin three-star way um yeah so they they were like the number one restaurant for many years so the food culture in denmark just exploded i need to add that to the bucket list
Yeah, I mean, and you can get really good food for good pricing. I find most places throughout Europe or the world, you have to pay quite a bit of money to get decent food. In Denmark, it's actually quite decent. That's cool. Yeah, but Denmark's been, well, I mean, the whole immigration thing, they've been really, I would say, more strict on immigration than any other European country.
So, well, other than maybe Poland or Hungary is a little bit in that direction too. But compared to Sweden, Sweden sort of let in a lot of Syrian refugees and stuff like that and a lot of immigrants. I'm an immigrant as well. I don't know why they let me in, but they let me in. Timing. Yeah, I got in early.
But yeah, so Denmark's been really kind of safeguarded and it's great culture, great place to build a business, really super capitalistic while still being... you know, focused on its people and trying to, you know, help out and do the best thing for its people. That's cool. Yeah. It's a really cool place. The cool part about what you do, I guess, is you can work from pretty much anywhere. Yeah.
Yeah. Actually, my team went full remote. Kind of we flip flop. So we went in Corona times. We went obviously remote and there was everyone back to the office and we came back in. And then over the last year and a half, We just said, screw it. Let's work from anywhere. You aren't seeing any difference in results? No, exactly.
Of course, the culture and there's some office stuff and nice hanging out with people. That's always good. Community. But from a work standpoint, when you're a digital marketing agency, you can be anywhere. It doesn't matter. As long as you're on the same time zone, can have meetings with clients. And most of our clients are doing some of the same stuff anyway. So working remote has been awesome.
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