Digital Social Hour
From 4¢ Leads to Millions: Lessons in Social Media Growth | Bedros Keuilian DSH #1387
Thu, 29 May 2025
From buying 4¢ leads to scaling businesses to millions, Bedros Keuilian joins the Digital Social Hour with Sean Kelly to share his incredible journey of social media mastery, entrepreneurship, and personal growth. 🚀 Discover how Bedros leveraged platforms like YouTube and Facebook early on, navigated adversity during the pandemic, and built a blueprint for success while maintaining his authenticity. 💡 This episode is packed with valuable insights on standing out in a crowded digital world, the power of mentorship, and lessons in resilience that every aspiring entrepreneur needs to hear. Whether you're curious about social media strategies, building confidence, or crushing self-doubt, this conversation is for you. 🙌 Tune in now and hear firsthand how Bedros turned 4¢ leads into life-changing opportunities. Don't miss out—watch now and subscribe for more insider secrets. 📺 Hit that subscribe button and stay tuned for more eye-opening stories on the Digital Social Hour with Sean Kelly! 🎙️✨ CHAPTERS: 00:00 - Intro 00:35 - Bedros' Journey into Social Media 02:38 - Retirement Plans Discussion 04:59 - Today's Sponsorship 06:28 - Midlife Crisis and Pandemic Impact 09:58 - Notion Overview 10:55 - Addiction vs Dependence Explained 12:42 - Importance of Self Defense for Men 15:02 - Earning Confidence 16:03 - Authenticity in Confidence 18:37 - Trust and Discipline in Men 20:21 - Managing Greed and Desires 21:14 - Humility in Leadership During Crisis 25:43 - Political Perspectives 27:11 - Overcoming Excuses 28:04 - Maintaining Drive Across Ages 32:18 - The Nice Guy Myth 38:32 - Understanding Harmful EMF 39:25 - Awareness in Society 40:26 - Navigating Technology with Kids 43:10 - Teaching Resilience and Toughness 46:54 - Understanding Vibrational Frequency 47:51 - Education and Curiosity Suppression 51:38 - Striving for Excellence, Not Average 54:27 - Standing Your Ground 56:11 - Early Success of Bedros' Ventures 57:57 - Bedros' Initial Steps to Success 59:30 - Mentorship and Its Power 1:00:34 - Finding Bedros Online APPLY TO BE ON THE PODCAST: https://www.digitalsocialhour.com/application BUSINESS INQUIRIES/SPONSORS: [email protected] GUEST: Bedros Keuilian https://www.instagram.com/bedroskeuilian SPONSORS: KINSTA: https://kinsta.com/dsh NOTION: https://www.notion.com/dsh LISTEN ON: Apple Podcasts: https://podcasts.apple.com/us/podcast/digital-social-hour/id1676846015 Spotify: https://open.spotify.com/show/5Jn7LXarRlI8Hc0GtTn759 Sean Kelly Instagram: https://www.instagram.com/seanmikekelly/ The views and opinions expressed by guests on Digital Social Hour are solely those of the individuals appearing on the podcast and do not necessarily reflect the views or opinions of the host, Sean Kelly, or the Digital Social Hour team. While we encourage open and honest conversations, Sean Kelly is not legally responsible for any statements, claims, or opinions made by guests during the show. Listeners are encouraged to form their own opinions and consult professionals for advice where appropriate. Content on this podcast is for entertainment and informational purposes only and should not be considered legal, medical, financial, or professional advice. Digital Social Hour works with participants in sponsored media and stays compliant with Federal Communications Commission (FCC) regulations regarding sponsored media. #ad #adoptingaceomindset #realestatemindset #howtoworkonyourbusinessnotinit #growthhackingsecrets #howtoscaleyourdigitalmarketingagency #realestaterookie #socialmediamarketing #digitalmarketing #leadgeneration #businessdevelopment
Chapter 1: How did Bedros start his social media journey?
All right, guys. Got Bedros here today. Someone I've been trying to get on for a while now. And you were one of the first shows I watched. So it's a full circle moment for me. Wow, man.
Thank you.
I appreciate that. You were one of my early inspirations. You've been in the social media game for a bit now.
Yeah, man. 2008 on YouTube, 2009 on Facebook, and then the rest was history. That's crazy. Yeah. What compelled you to start so early, I guess?
You had a hunch?
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Chapter 2: What challenges did Bedros face during the pandemic?
I had a feeling that social media was going to change everything. And I knew that it was going to be this mass... movement where you could actually start speaking to the masses in a very deep meaningful way and I saw it with YouTube specifically, not necessarily with all the other platforms. But then when Facebook came out and I was buying like leads for like literally four cents a lead, right?
For an opt-in.
Missed those days.
Yeah, yeah, yeah. So that's when I was like, okay, I'm going to move people to my blog from YouTube and Facebook from my blog into my funnel and sell them coaching on, at the time I was coaching gym owners. So for me, I just saw how you could speak to the masses very easily that way.
Chapter 3: Why is self-defense important for men?
Now there's the opposite issue. There's a lot of noise. There's almost too much. Yeah. Right? Yeah. It's hard to navigate, honestly, as a young man, especially. It is.
But good content always sticks out. Good content will always stick out. I think people have this misconception that, you know, every industry, we were talking outside, right? Like podcasts, like there's millions of podcasts out there. There's millions of gyms. There's millions of restaurants. There's millions of content creators. But the best in every category always stands out. Yeah, that's true.
Cream rises to the top is what they say. Yeah, exactly. Yeah, and all those guys find each other too. They do. They do. It's really small. You know this. It's like really small at the top. As soon as we sat down, we're like, oh, we have all these people in common that we connect with, right?
I think it's most competitive at the bottom of the hill where everyone is just trying to make it to the top. I think once you get past that 50% mark of that hill, there's less traffic, less confusion. You've kind of got sets and reps under your belt. And so it's easier to get to the top. And when you get to the top, it's all like-minded people who want to help you come up. Right.
Like immediately you're like, Hey, I think I'm going to do this. I'm like, Oh, connect with BJ Baldwin about this and connect with this. People at the top want to help people at the bottom are very competitive and they feel like there's not enough to go around. So they get very selfish. Right. It's if, If you take it, then there's not enough for me. I don't think that's how it is, man.
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Chapter 4: What role does confidence play in personal growth?
Scarcity mindset. Yeah. Are you at that stage now where you're looking to really help out other people?
Yeah. Yeah. My companies have grown. I've got leaders in all the companies. In fact, we're in the process of selling my third company now. And so I'm in a place where I could help. I could serve. I could take equity in companies and young companies. Someone asked me, do you plan on starting more companies? I'm like, dude, I'm done. I'll take equity in companies, help them scale and sell. Yeah.
You think you're actually going to semi-retire? Yeah. Semi. I will never fully retire, but yeah, I'm slowing it down. I'm doing less masterminds, less coaching clients. And the reason is I realized I'm 50 now. I turned 51 this summer. Right around 48, dude, something weird happens. And you're 28, right? Yeah. I told my son this. My son's 19.
Right around 48, and I've talked to other people, speaking of a mutual friend, Ray Care. Yeah. Ray Cash Care is a year older than me. And, you know, we've been working together for five years. He's been... Great story about Ray Cash Care. He was working for the CIA overseas in Afghanistan. And I was like, Ray, I've got this thing I want to run called The Project. He goes, should I quit?
I go, no, don't quit because I don't know if it's going to work. But tell me when you're not deployed and we'll run it when you're stateside. We ran it. And after that, we started working together for the last six, seven years. But Ray even told me this too. Right around 47, 48, something happens to people. I don't know if it's the same with women, but for men,
I feel like every year that goes by feels like eight or nine months. And then as I turned 50, like my 50th year felt like six months.
Damn.
Yeah. And so you realize like, shoot, I think I have less time on this planet, which obviously common sense. But on the latter years, I'm beginning to believe that time moves faster. And so if I'm going to do more of the things that I enjoy, connect with more of the people that I want,
go to my son's concert because he's getting into music and whatever, then I need to have less clients, less things that I'm doing, which thankfully I was smart enough to automate and delegate you know, a decade ago.
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Chapter 5: How can mentorship impact success?
I love that.
I learned that one from Hormozy. Gangster.
Yeah.
I love that. Because I don't want to feel like I'm relying on anything. You know? Yeah, yeah.
Because then you're kind of like a victim. Right. Well, that's exactly it. Again, as soon as there's a dependence... You begin to rely on something, you get depend on it. So when there's an addiction, I need my coffee or I need my fix, whatever the fix is, I need porn. I know so many dudes that have come through the project and porn or alcohol have been their thing to take the edge off.
Like, bro, you're a grown ass man. You can't like go and do some box breathing, maybe go and go on a hike, stay away from social media for a couple hours, regulate your emotions, come back. And then have a reasonable conversation with your wife instead of putting your fist through the wall.
Like most dudes that end up coming to the project are dudes that somehow got unhinged and did something stupid in their life to ruin their life. And then they come to the project with me and Ray. We retired that program. But I'd say about 50% of the guys that came through. The other 50% that came through were dudes who were just like looking to... unlock that next level in them.
Because when you got someone like Ray beating the shit out of you for 75 hours, and then with me and the other instructors teaching mindset, business development, personal growth, et cetera, it's an awesome experience. But that's exactly it, dude. Vices end up becoming a crutch. And if you're using a vice as a grown-ass man to take the edge off, it's probably not the best way to operate.
Yeah. Yeah. Shout out to Ray. Hardest three pushups I ever did in my life. Cause he makes you hold it. Yeah. That dude's a beast. Yeah. He can be an asshole that way. I love that.
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Chapter 6: What are the dangers of unchecked greed?
Chapter 7: How can humility shape leadership?
Damn.
Yeah. And so you realize like, shoot, I think I have less time on this planet, which obviously common sense. But on the latter years, I'm beginning to believe that time moves faster. And so if I'm going to do more of the things that I enjoy, connect with more of the people that I want,
go to my son's concert because he's getting into music and whatever, then I need to have less clients, less things that I'm doing, which thankfully I was smart enough to automate and delegate you know, a decade ago.
Yeah. That is interesting, but it makes me wonder because you hear about midlife crisis all the time. Yeah. And people that are young can't relate, but it makes sense the way you're describing it.
I think that's what a midlife crisis is. It's funny you bring that up. I think dudes or, yeah, it's mostly guys, right, that have them. It's mostly dudes and I think it's because a woman will have a kid and that kid will grow up, be 18, 19, 20, and that kid will launch into life and she feels like, man, I,
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Chapter 8: What lessons can be learned from failure?
Then you're going to go and create another channel so that you can accommodate, you know, your desired outcome. So the rules might change, but the athlete always finds a way to win. Winners always win. I think I heard Vaynerchuk say that, so I can't take credit for it. Winners always win. And I believe like, if you've got that winning mindset, you'll figure it out. You'll bend the rules.
Sometimes you might break them. I've broken plenty of rules, but winners always win.
There's always a workaround.
Fuck yeah.
And I like how you don't make excuses no matter what's going on.
You've got, I don't know, I guess at my age, here's what's great. If I lost it all during the pandemic, I would almost have an unfair advantage in gaining it all back. So when you're like, would you ever get back into real estate? I'm like, already been back into it. When you have all of that confidence that you've stacked for decades, when you lose it all, you don't lose the confidence.
You lose the money. You lose the assets. Hell, you might even lose your network because now some people in your network might be like, Hey, Bedros doesn't have any more money. He doesn't have any more access to things. I don't need to hang out with him anymore. Damn. But what I don't lose is the experience that I've built and the confidence that I've gained.
And so the bounce back is like a tiny fraction of what it was to build it. Yeah. Yeah. And that's like, that is irreplaceable.
Agreed. Agreed. Do you still have the same drive you did when you were my age?
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