From addiction to building a 7-figure empire, Alex Hormozi shares his remarkable transformation and business wisdom in this raw, unfiltered conversation. 🚀 After hitting rock bottom and getting sober, Alex built Wake Up Wealthy into the leading coaching company for male entrepreneurs. Now he reveals the truth about scaling businesses, finding purpose beyond money, and why he's shifting focus at age 30. Get ready for powerful insights on: • Building and scaling high-ticket coaching programs • Why boring is good for business growth • Real estate investing strategies • The future of peptides and health optimization • Finding meaning beyond entrepreneurship Alex opens up about his struggles with addiction, his journey to sobriety, and how he turned his life around to build multiple successful ventures. He shares candid thoughts on business, health, relationships and his mission to make a broader impact. This episode is packed with actionable business advice and inspiring life lessons from someone who's been through it all. Perfect for entrepreneurs seeking both business growth and personal development. 💪 #Entrepreneurship #BusinessGrowth #Success #Recovery #Coaching #PersonalDevelopment #Motivation #mindsetmentor #selfimprovement #businesscoach #personaldevelopment #timemanagement CHAPTERS: 00:00 - Intro 00:27 - What Happened to Brodie 01:15 - End of Wake Up Wealthy 04:15 - Brodie's Identity Crisis 06:04 - New Coaching Offer 06:57 - Real Estate Business Insights 09:55 - Emptiness of Success 14:15 - Red Pill Movement Explained 19:50 - Misinformation in Fitness Industry 24:05 - Social Responsibility of Influencers 26:20 - Censorship Issues 29:27 - Sneeko's Influence 33:45 - Discussion on Religion 37:12 - Religion and Morality 42:53 - Tate's Innocence Debate 47:53 - Alcohol Discussion 50:37 - Big Pharma Critique 52:05 - Semaglutide Overview 55:26 - Are You Natural? 57:18 - Peptides Explained 01:00:34 - Where to Find Brodie APPLY TO BE ON THE PODCAST: https://www.digitalsocialhour.com/application BUSINESS INQUIRIES/SPONSORS: [email protected] GUEST: Brodie Kern https://www.instagram.com/brodiekern/ https://www.instagram.com/stupidsimplescale/ LISTEN ON: Apple Podcasts: https://podcasts.apple.com/us/podcast/digital-social-hour/id1676846015 Spotify: https://open.spotify.com/show/5Jn7LXarRlI8Hc0GtTn759 Sean Kelly Instagram: https://www.instagram.com/seanmikekelly/ Learn more about your ad choices. Visit podcastchoices.com/adchoices
Chapter 1: How did Alex Hormozi transition from addiction to success?
It is, right? Like boring's good. Like dialed systems, clean team, hitting KPI, good healthy growth. Chaos isn't great for business. You know what I mean? Naturally, when you're bootstrapping company, there's a level of chaos that is baked in and you're going to have to learn it. But when you start running real businesses at real scale, there should be a level of boringness happening.
That's how you know everything's great.
All right, guys. Got someone I've known for a long time. We haven't seen each other in a while, dude. Brody Kern. How's it going?
Good, man. It's good to be here. Yeah, in the days kind of leading up to this, I was thinking about our relationship and the interactions that we've had. And we really haven't gotten to spend a lot of time together in person. But you've always been super friendly to me and helpful to me. And I've tried to return the favor as much as possible.
But I appreciate the way that you've shown up for me, even just being like...
you know slightly more than an acquaintance yeah no likewise and it's cool to have you on because you're kind of on a media hiatus we were talking about it yeah yeah i've been i've been kind of out of the game for the last year which we can talk we can talk about i went through a whole number of things and you know kind of as i turned 30 last fall and really kind of shifted the way that i was doing some things and thinking about a little midlife crisis or something
Yeah, it was like, man, I had been running. So, you know, for those listening, it's like for five years I was the go to guy for mindset and personal development. You know what I mean? I ran probably the largest coaching company in that space. If you were a male entrepreneur between the ages of, you know, 23 and 40, it was like wake up wealthy was almost a rite of passage. Yeah.
You know what I mean? Like you went through it, all the big, all the biggest guys in coaching, you know, who were in that age bracket, like I coached them in wake up wealthy. And after five years of doing that, you know, over a thousand high ticket clients through there, it was just like, I'd done so much great work.
And like, we had done a lot of really amazing things, but here I was running this, you know, really large coaching company and 25 people on my team, tons of overhead. And like, it just got to the point where I was tired. And like coaching, creating content all felt like a job. And I was just like, dude, you know, I'm not happy.
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Chapter 2: What challenges did Alex face while scaling his business?
And then for me, being at a $12,000 offer, it's like if I take 10 clients a month, there's a good $100,000 a month. It's like whatever. I can handle 10 clients a month just me personally on group calls, and it's super chill, super easy to deliver. I used to take 40 clients a month. You know what I mean? That's a lot. Yeah, dude. We were doing a lot of people. Yeah.
so I was like, all right, I'm going to get coaching set up to, you know, get me my little a hundred grand a month and chill, have fun with it. Right. And then we got the content agency and the studio that we built out. And that's kind of my cashflow stuff, right. That like handles my life and brings money in and whatever. And then, you know, I've got my longterm stuff.
I got really involved in real estate again last year, um, bought 17 single family homes back in Missouri. Wow. And, uh, you know, probably do about the same this year and just going to continue to stack that. And then, you know, I was thinking a lot about what do I want to do in my thirties? Because like, I did just spend my twenties grinding like crazy.
You know, I was known to be a guy who was just like full speed, everything.
I saw you used to get up at 4 45 AM every day, every day, dude.
I mean, when I met you, I was running 50 miles a week, training, training for ultra marathons and building the business and being a dad. Like I was, I'm like, Oh, I've always been full speed. And, uh, I'm like, okay, I at least got another 10 years of that in me. I think I can do that at least for another 10.
But I think I might get tired after that, and so we need to make sure that this 10 years – like in your 20s, you kind of learn a lot. You make a lot of mistakes. I made a lot of money or whatever, but I also lost a lot of money and – was just playing the game, running fast, learning. And I said, okay, by the time I'm 40, I really need to be set up.
And for me, my number's kind of 25 million, safely invested, five to 7% dividend a year. It's like, it's a hundred grand a month passive, right? And so like, that's the target for the next, 10 years is like, we got to get 25 million safely put away. And so I've got my cashflow stuff. I've got my super longterm, like tax it advantageous stuff.
And then like, I've got a couple of projects, a direct to consumer brand and another brand that I'm working on that are kind of my moonshot things. It's like, what can I focus on for these next 10 years that has like a big opportunity for exit? Um, and so that's kind of my like focus right now. It is cashflow longterm moonshot. Um,
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Chapter 3: How does Alex view the emptiness of success?
Uh, but I am pretty like objective, stable. And like the thing that has always gotten me really far and allowed me to like really swing even above my weight class is just really sound logic and decision-making and problem solving skills. And I think the, and I also, I have no, absolutely no fear or hesitation around conflict.
I grew up in a really nasty environment with a lot of conflict and it just doesn't seem to register for me the way that it does most people. And so I can sit and have a lot of hard conversations really well. And so I've got like a unique tooling to be able to have a lot of these conversations. And I think it's something I would like to really be involved in. I think there are a lot of issues like,
I think where we struggle the most as people right now in the country is like we can't agree on basic facts even. You know what I mean? Like much less get on with like problems. And when I look around and I look at like what's driving culture right now, I don't like what I see. I think that it's pretty – I think that it's pretty ugly. I think that it's pretty misinformed.
And I think that we're regressing.
Yeah, so part of that culture you're talking about is the red pill movement, right?
Red pill movement I think is a big problem. And I think that – It's that way for a couple reasons. Number one, I'm a guy who is about male personal development. I am the male personal development guy. Guys like me have been charging this mission in the right way for years now. Me, Cody Jefferson, Garrett J. White before he went crazy. Same with Sean Whalen before he went a little crazy.
You know what I mean? Those guys kind of went off the rails. But all of us were on this mission of really helping men and doing it in the right way and promoting good family values and being married and being a good husband, being a good father, and being a good leader. And... the red pill guys, none of them live that. You know what I mean?
All these guys preaching this, they're, they're fuckheads.
They're single usually are like dating multiple people.
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Chapter 4: What is the impact of the red pill movement on society?
Oh, my God. I couldn't even imagine being a kid and growing up now.
Yeah, they're on TikTok. They got iPads in first grade. It's pretty crazy.
Yeah, I mean, it... It's a problem. One of the biggest problems that I have with social media right now, and I have a really, really, really deep-rooted belief that I've held ever since I got on social, is that anyone who has a platform carries a certain level of social responsibility to put out information that is helpful and as accurate as possible given current available data. And
it doesn't appear that a lot of people who have platforms share that belief, which is absurd to me. Like what I just said seems to make good moral sense. And I started to notice this a lot when I started studying a lot about bodybuilding, um, and fitness and nutrition is there is probably more misinformation than Coming out of the fitness and nutrition space than any other space that exists. Wow.
You know, and a lot of these people, it's really interesting because they have perceived authority. I mean, you look at guys like Gary Brecca or Dave Asprey, who I know you've had on.
Both of them, yeah. Brecca gets a ton of, so does Asprey. They get a ton of heat.
as they should, you know, there, I mean, look in, I know you've had Blaine on as well. Yeah. Lane Norton is someone who I respect at a deep, deep level. And that's because he shares the belief that I was just explaining a minute ago, also at a very deep level. And when you take guys like, Gary Brekka or Dave Asprey spewing some things that are just verifiably untrue.
And then you see them because they're great business people and salespeople working with high level names or, you know, whatever. This is a big problem. And like, let's take a, let's take a Brekka example, right? Like one of the things that got super popular was Dana White's transformation. Right. And, uh,
Dana White had a pretty cool transformation over 24 months, but really he just lost 30 pounds. Wasn't that fucking crazy. And, you know, they did this whole video and it was basically like, you know, the cold plunge and the red light therapy and the exercise with oxygen, which by the way, I own all three of those machines. I have Gary's oxygen machine.
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Chapter 5: How does misinformation affect the fitness industry?
And that makes sense. That makes sense. That sucks, though. I mean, you're at two. Because it's like, look, like – you know, I like, cause I was wondering, I was like, I wonder what Sean does think about this, you know, like a Shauna free speech absolutist.
Like is he, I like free speech. I think, yeah, it can get tricky at the level I'm at now where it's influencing hundreds of thousands of people.
What do you think about censorship? I'm not a fan at any level.
I would have Alex Jones on my podcast. Would you have them on yours?
Only if he knew I was going to come at him very aggressively.
Really?
Yeah, I wouldn't let him – I wouldn't give him free reign.
Well, he will debate people.
For sure. But it's like it is really, really hard to get somewhere in a debate with Alex Jones because he is such an – Once his mind is set, it's set. Entertainer and showman and like he can't stay on topic. I just recently went down the Sandy Hook rabbit hole of everything that happened with him and – was a little bit more disgusted than I thought I was going to be.
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Chapter 6: What role do influencers have in social responsibility?
erratic conspiracy theorist. I mean, crazy. There was one family who had to move 10 times after losing their kid in a school shooting because of Alex Jones's followers.
Cause his address kept getting leaked.
Yeah. And they were just, I mean, they were getting so many death threats and people showing up at their house. They had to move. Like imagine losing your child and then having to move 10 times because some crazy right wing psychopath.
Yeah.
is out spewing ignorance on the internet for money to sell supplements.
Do you agree with that lawsuit verdict, though? Because that seemed pretty crazy to me.
Fucking, I don't know, man.
Trillion dollars or something crazy?
You know, the dollar amount, like, I probably don't agree with. I don't know how you value that.
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Chapter 7: What are Alex's thoughts on censorship and free speech?
I think it's a fine number.
Okay. Yeah, because some states are 16, some are 18.
And so, like, look, if some states are even younger, like, why are we talking about it then? You know what I mean? But it's like, dude, when I was, like, 23, I remember thinking that, like, 19-year-olds look too young for me. You know what I mean? And, like, as you get older, the age –
gap like that becomes a little less relevant, but it was like, it didn't take me to get very old to think that like teenage girls looked really fucking young. You know what I mean? And like we out here, we've got this guy who's like damn near 30 talking about the age of consent should be lower. It's like, what, how is this helping anyone? Why are we talking about this?
Like, have you actually thought about what you're saying? What you're, what you were saying is that I think I should be able to fuck younger chicks than 16 or 17 in some of these states, right?
Yeah, well, he was referencing the Dr. Disrespect situation where the girl was like, what, 17 or something? I don't know the details.
Yeah, and look, the Dr. Disrespect situation, I don't... I haven't dove into it as much as I have some of these other things because it's relatively new. It seems like Dr. Disrespect was communicating with someone who was 17 through a Twitch channel. And did he say...
questionable things do you know i don't know exactly what was said i don't know what the nature of the conversation was either um he i know dr disrespect came out and said hey you know twitch looked at this i was you know basically all like wrongdoing on my part was considered not not real he's like i washed my hands clean of this it was no big deal
If that's the case, maybe release the conversations and let everybody decide. I don't know.
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Chapter 8: How does Alex's perspective on business change as he ages?
And that is crazy to me. That is crazy to me. Yeah, I would never lay my hands. When you look at extremely Islamic cultures, you see some of the crazy – because Islam is the only religion that glorifies martyrdom.
Yeah.
Uh, Christianity doesn't do that. Christianity is a religion that is based out of weakness and it is good to be meek. Uh, Islam, they want power and they've wanted power since the day it was invented.
And they're the only religion that glorifies martyrdom, you know, and you have obvious, and like people take the argument of like, well, look, well, every Muslim isn't some extreme jihadist, but you would be shocked at the amount of non jihadist Muslims who still believe glorify martyrdom. Islam is a scary religion to me because it is directly dangerous in my opinion.
And we see it all over the world. Christianity is indirectly dangerous in my opinion. It simply just teaches you not to think for yourself and its entire moral fabric is based on not burning it in hell for eternity. It's like, why didn't you beat the shit out of your dog this morning? Right? Like, because you didn't want to burn in hell? Like, no. That's not why I didn't do that.
You know what I mean? But that's what they teach you. When you do wrong, they fearmonger you into saying, hey, if you don't follow this, this, and this of the Lord, you're going to hell. You sinned. You sinned. You will burn in hell for eternity. That is the trade-off. Right? And that's what we teach our children in churches is that, hey, you do this or you burn in hell forever. Mm-hmm.
And that's how we're teaching people to be good people? That's how we're teaching people to be moral? Does that seem moral?
Yeah, I'm not a fan of that. You can control people with fear. A thousand percent. The media does it.
A thousand percent. And so it's like, look, back to Sneeko on him saying there is no morality without religion. It just appears to me that he hasn't really thought about that as much as he thinks he has.
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