Digital Social Hour
From Broke to 4,000 Members: How Boxing Saved My Business Career | Matthew Attalla DSH #988
17 Dec 2024
From broke and struggling to building a 4,000-member boxing empire, Matthew shares his remarkable journey of transformation through boxing. 🥊 Watch as he reveals how he turned his boxing expertise into a thriving business empire, building one of Miami's most successful fitness brands from scratch. Starting in a small condo during COVID, Matthew grew his venture into a massive facility attracting world-class athletes, celebrities, and even Floyd Mayweather himself. Learn how he leveraged his amateur boxing career of 200+ fights into creating an innovative gym concept that combines boxing training with race car simulation, interactive basketball, and cutting-edge fitness technology. Discover the mindset shifts and strategic decisions that helped him build a community-focused brand that's revolutionizing the boxing gym industry. This inspiring conversation covers Matthew's complete journey - from his early struggles in Australia to building relationships with combat sports legends and transforming the boxing business landscape. Perfect for entrepreneurs, boxing enthusiasts, and anyone interested in building a successful fitness brand. Ready to be inspired? Watch now to learn how boxing became the foundation of an incredible business success story. 🎯 #BoxingBusiness #EntrepreneurshipJourney #BoxingGym #FitnessIndustry #BusinessSuccess #BoxingCommunity #MiamiBoxing #FitnessEntrepreneur #eliteentrepreneurs #howtogrowyourbusinessandsalesfaster #miketyson #boxing #strengthtraining CHAPTERS: 00:00 - Intro 00:29 - Miami Boxing 04:59 - BetterHelp 06:19 - Overcoming Bullying 07:52 - 200 Amateur Fights 10:48 - Signing with a Promoter 12:59 - Journey as a Promoter 16:20 - Launching Boxraw 18:57 - Matthew's Return to Boxing 21:08 - First Boxer Rebellion Gym 25:10 - Fighters & World Titles 28:36 - Opening a Boxing Gym 32:40 - Jake Paul in Boxing 34:33 - Jake Paul's Membership Numbers 40:03 - Building a Brand in Sports 43:15 - Investing Time in Your Brand 43:45 - Finding Matthew and Boxer Gym 43:56 - Final Thoughts 44:52 - OUTRO APPLY TO BE ON THE PODCAST: https://www.digitalsocialhour.com/application BUSINESS INQUIRIES/SPONSORS: [email protected] GUEST: Matthew Attalla https://www.instagram.com/mateoboxr SPONSORS: BetterHelp: https://www.betterhelp.com/DSH LISTEN ON: Apple Podcasts: https://podcasts.apple.com/us/podcast/digital-social-hour/id1676846015 Spotify: https://open.spotify.com/show/5Jn7LXarRlI8Hc0GtTn759 Sean Kelly Instagram: https://www.instagram.com/seanmikekelly/ Learn more about your ad choices. Visit podcastchoices.com/adchoices
Full Episode
We had some of the best race car drivers in the game coming in and we were able to implement boxing to help them on the track because of eye coordination, speed and fast switch movements. Teach them the boxing fundamentals in order to help them in areas where they were lacking. So for example, footballers would come in, they need fast hand movements, boxing would help.
I bent a lot of rules to be able to create what we created today. All right, guys, we got Mateo from Boxer Gym. Thanks for coming on today, man. Thank you, man. Thank you for having me. Yeah, you got one of the biggest gyms out here, right? Probably the biggest boxing gym in the world. Damn. And probably the biggest overall facility in Miami. Wow. So has Miami always been big with boxing gyms?
Believe it or not, it's got some great historic boxing gyms because Muhammad Ali actually used to do his training camps down here. Really? Yeah, he did it because of the heat. Yeah. The heat here is just on another level if you're not used to it, you know? So fighters have been coming here for quite some time to be able to do their camps, prepare for big fights whatsoever.
But yeah, it's a city that's well known for boxing. Dude, when I landed here, I was drenched. Crazy, right? I flew in a hoodie and sweatpants and that was a huge mistake. Yeah, yeah.
Even like I was just telling you earlier on, I went to Vegas. I got so used to the weather here that when I went to Vegas and it was so dry... I was like, wow, the change is just completely different from the east to the west. Oh, yeah. Your lips were probably chopped for the first time. Yeah, I was bleeding from the nose. Vegas is big in boxing too, though, right? Vegas is that boxing hub.
That's the entertainment capital when it really comes down to boxing fights. A lot of big fighters do their camps down there. It's always been the city for that, for the fight world, the combat sports world. But right now, as we speak... you know, as far as boxing, when we get into it, you know, we're going to turn this into the next capital on this side, boxing.
That's awesome. It's going to be good. You're going to flip it from Vegas. And how was boxing in Australia where you grew up? Yeah, boxing was great, man.
Like I fell into the sport. My father took me to the gym. One of the biggest names. from prehistoric boxing was Costa Zoo. He was the guy that actually defeated Zab Judah. If you know who Zab Judah is in the boxing world, that was a big upcoming name. Started at 12 years old. One of the top amateurs in the country. Came up, had about 200 amateur fights. And then after that...
Flew back and forth to the USA, competed in world championships, national competitions, stuff like that. And boxing in Australia is not as at a high level like the USA and other countries like Cuba and the amateurs and then Russia. You have a lot of, we're very behind when it comes to the boxing side of things. But we are great in other sports like rugby, cricket.
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