Digital Social Hour
Guy Ronen: How Arcana Labs Is Using AI Without Killing Creativity | DSH #1652
01 Dec 2025
Chapter 1: What are the implications of deepfakes on trust and authenticity?
Are you concerned with deepfakes at all?
Chapter 2: How does GenAI serve as a tool for Hollywood rather than a threat?
I'm concerned with deepfakes, not about deepfaking Arcana. I'm concerned about where the tech could lead us.
Chapter 3: Why do human storytellers still play a crucial role in filmmaking?
And at some extent, not the deepfake itself, I'm concerned that people will not believe anyone.
Chapter 4: How are streaming and mobile platforms changing audience behavior?
Because if President Trump is talking right now and someone will say,
hey it's not real trump although it is real trump that's that's the main issue that i'm concerned about right here in arcana we're safeguarding our users and our ecosystem totally from that you cannot duplicate someone without the permission specific permission the d2c side of arcana you can't even touch brands or faces not just like you know brad pitt or someone very famous but anyone that is on a public domain our system will identify that the face is existing there and will not let you use that wow
All right, guys, we got Guy from Arcana Labs here today at the AI4 conference.
Chapter 5: What hybrid workflows can reduce film production costs?
He is speaking tomorrow. You ready to get this thing going, man? Oh, yeah. Born ready.
Chapter 6: How is democratizing filmmaking impacting new creators?
What do you plan on talking about tomorrow?
Chapter 7: What tools does Arcana Labs provide for indie filmmakers?
So we're going to talk about how is a way into the entertainment industry between the Gen AI domain and the industry that are quite kind of, you know, blocking a lot of those, you know, advancement tools, how we're trying to get there and make it ethically and democratize the domain itself. Right. Mm-hmm.
Chapter 8: How does Arcana Academy educate users about AI in filmmaking?
So when you say blocking, is that the Hollywood industry blocking? There's a lot. I don't know if it's a blocking per se, but there's a lot of people and industries and organizations that at some extent said, okay, this Gen.A.I. or generally the movement of Gen.A.I. is going to totally ruin the industry. No more creativity, no more storytelling and things like that. It's 100% wrong.
And that's the main challenge here. Mainly educate everyone.
What do you think the concerns with Gen AI are from their point of view?
Like any AI advancement in any industry, by the way, that it's going to eliminate the people and you don't need any more people to work in this domain. And it's going to do content by itself. And that's totally not the case. So it's somewhere in the middle, right, where there's still going to be people using it? I think it's way above the middle.
I think the above-the-line positions will stay as they are right now. We're not trying to replace storytellers. We do need storytellers. Like AI, definitely language models, can't make me cry or laugh and tell me a story that will actually move something. And this is why storytellers, the way to produce, the way to direct stories,
Everything that is art-driven, okay, I think will stay and definitely for the foreseeing future. Yeah, you don't get that emotion out of AI yet, right? 100%. At the end of the day, it's another tool. It's another set of lenses or cameras that cannot operate by themselves. People are, in this case, definitely not the weakest link. People are essential here.
If you want to tell a story, it has to be initiated from storytellers and creative people.
You guys have a lot of different customers, but Filmmakers is a big customer base for you guys, right? Filmmakers for sure.
We build our platform, basically, we started like three years ago, actually a bit more. We build our platform at the standard of filmmakers and we believe that any other use case will fall underneath that because that's the highest standard. So marketers and any creative needs can fall underneath filmmaking because that's the right flow to create something.
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