Digital Social Hour
How a Nesquik Addict Built a Viral Beverage Empire | Joelle Weinand DSH #932
29 Nov 2024
How a Nesquik Addict Built a Viral Beverage Empire 🥛🚀 Join us for an incredible story of entrepreneurship and innovation! From Nesquik addiction to founding a viral beverage empire, this episode is packed with valuable insights on building a successful brand. 🌟 Discover how a craving for healthier chocolate milk led to the creation of Nutcase, a celebrity-backed beverage company taking the industry by storm. Learn about: • The unexpected origins of Nutcase milk 🥛 • Collaborating with big names like Ninja and Steve Aoki 🎮🎧 • Balancing rapid growth with strategic planning 📈 • The power of authentic partnerships in business 🤝 Don't miss out on this inspiring journey from kitchen experiments to viral success! 🔥 Watch now and subscribe for more insider secrets on building game-changing brands. Hit that subscribe button and join the conversation in the comments below! 💬 #NutcaseMilk #EntrepreneurshipJourney #BeverageIndustry #DigitalSocialHour #discoveringtheentrepreneurjourney #kickstartyourentrepreneurjourney #entrepreneurship #entrepreneurmotivation #veganfood CHAPTERS: 00:00 - Intro 00:32 - Joe's Competitive Nature 02:08 - How Nutcase Milk Started 05:52 - Nutcase Milk's Early Success 08:42 - Investors: Phil Hellmuth and Ninja 12:49 - What Makes V1 Different 17:31 - Poker Insights 20:17 - Pre-VLOGMAS Activities 21:55 - Craziest Experience in Event Planning 23:15 - Phil Hellmuth: Best Poker Player? 26:24 - Uncomfortable Moments in Poker 27:49 - Playing Styles in Poker 29:00 - GTO vs Feel in Poker Strategy 30:10 - Reasons People Gamble 31:00 - Joe's Poker Stakes 31:30 - Highest Stakes Game Played by Joe 32:20 - Where to Find Nutcase Drink APPLY TO BE ON THE PODCAST: https://www.digitalsocialhour.com/application BUSINESS INQUIRIES/SPONSORS: [email protected] GUEST: Joelle Weinand https://www.instagram.com/jo.parenteau/ https://drinknutcase.com/ LISTEN ON: Apple Podcasts: https://podcasts.apple.com/us/podcast/digital-social-hour/id1676846015 Spotify: https://open.spotify.com/show/5Jn7LXarRlI8Hc0GtTn759 Sean Kelly Instagram: https://www.instagram.com/seanmikekelly/ Learn more about your ad choices. Visit podcastchoices.com/adchoices
Full Episode
If you think of oats or like even almonds, like they're not fatty and they're not rich. So you don't get that like creamy texture from that. So you have to add fats. And that's a big thing that we do differently is use a lot of cashews. Because we do that, we get all of the texture, all of the protein, all that comes directly from the nuts.
And we don't have to like use fillers and just extra garbage to like give it a mouthfeel and give it texture. All right, guys, Joe from Nutcase here today. Thanks for coming on. My pleasure. Good to be here. Yeah, gearing up for the poker tournament tonight. You excited? I'm pumped. You're a player, so you got a little edge on everyone.
So I'm not playing tonight. I'm here rooting Ninja on tonight. And then we have our own game on Saturday as well. Did you give Ninja some lessons? He would kill me if I said that. Yeah, we're very competitive. But we try to give him some pointers, but he's got the hang of it. I love that. Where'd you get that competitive nature from, you think?
I don't know. I always had it. I grew up playing competitive boys hockey. Really? And I think I've always just loved to challenge myself. And yeah, I don't know where it comes from, but everything needs to be a battle or challenge or prop bets. Yeah.
It wasn't a big thing at the time, but I also and I like to play full contact as well. I had a bit of an edge because girls tend to mature sooner. So in the first few years, I was actually bigger than most of the guys. And then they all caught up and just beat the shit out of me.
And I was like, OK, that's how it works. I remember going on the playground as a kid. It was even matches with both genders. Yeah. Yeah. Then guys got faster and stronger. Over one summer, you're just like, yeah, it's like maybe middle school. around that time. Yeah.
Yeah. But yeah, we used to play soccer with everyone and it was super fun. If only life could stay that way. Yeah. Uh, let's talk about the drink though. Nutcase milk. How did this start?
So, um, I was one of those kids that was a total Nesquik addict. Um, and I, you know, it was a sad day when I started to read labels and I finally just kind of clued in and was like, I really shouldn't be putting this in my body anymore. Um, also it. you know, noticing how I felt after it. So that just, you know, shattered all the dreams of Chocolate Milk.
And it was, you know, probably over a decade that I kind of just Forgot about it. And of course, the silver lining of COVID is that it gave us time. And that's a recipe for disaster in my case most of the time because I get bored really quickly. So I was in Canada. We had some lockdowns. We really couldn't do anything. And I just started craving that chocolate milk again, that comfort food.
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