Digital Social Hour
How AI Is Transforming Cybersecurity & Business | Ephraim Ebstein DSH #1244
Tue, 18 Mar 2025 12:00:00 -0000
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🚀 How is AI reshaping cybersecurity and revolutionizing businesses? Tune in now to this exciting episode of the Digital Social Hour with Sean Kelly! Join cybersecurity expert Ephraim Ebstein as he shares how he built a $30M business, navigated the challenges of AI integration, and tackled the evolving landscape of cybersecurity. 💼 From AI replacing jobs to driving innovation, Ephraim breaks down how businesses can stay ahead in this fast-moving digital age. Discover how advanced AI tools are automating processes, enhancing customer service, and even transforming industries like fast food, healthcare, and IT. 🌐💡 Plus, hear fascinating stories about cyber threats, ransomware attacks, and the strategies companies are using to defend against them. This episode is packed with valuable insights for entrepreneurs, tech enthusiasts, and anyone curious about the future of AI in business. Don’t miss out! Watch now and subscribe for more insider secrets. 📺 Hit that subscribe button and stay tuned for more eye-opening stories on the Digital Social Hour with Sean Kelly! 🚀 CHAPTERS: 00:00 - Intro 00:28 - Ephraim Ebstein Interview 01:36 - AI Technology Concerns 05:01 - SRGpros Overview 06:55 - Diversity, Equity, Inclusion (DEI) 09:18 - Going Public Strategies 12:49 - Cyber Attacks Awareness 17:30 - Changing Perspectives on Money 18:45 - Spearfishing Techniques 20:40 - Shark Encounter Stories 25:42 - Orcas in the Wild 27:25 - Octopus Behavior Insights 29:14 - Hunting Practices 33:46 - Raw Food Diet for Dogs 40:24 - Learning from Failures 43:16 - The Role of Luck 46:49 - Influences and Copying 50:34 - Importance of Education 52:49 - Energy Drainers 54:10 - Red Pill Movement Explained 56:40 - Social Media and Dating Impact 1:00:45 - Getting Married Younger Trends 1:04:06 - Where to Find Ephraim 1:04:25 - Outro APPLY TO BE ON THE PODCAST: https://www.digitalsocialhour.com/application BUSINESS INQUIRIES/SPONSORS: [email protected] GUEST: Ephraim Ebstein https://www.instagram.com/kingspear/ SPONSORS: SPECIALIZED RECRUITING GROUP: https://www.srgpros.com/ LISTEN ON: Apple Podcasts: https://podcasts.apple.com/us/podcast/digital-social-hour/id1676846015 Spotify: https://open.spotify.com/show/5Jn7LXarRlI8Hc0GtTn759 Sean Kelly Instagram: https://www.instagram.com/seanmikekelly/ Digital Social Hour works with participants in sponsored media and stays compliant with Federal Communications Commission (FCC) regulations regarding sponsored media. #adventure #robertherjavec #managedserviceproviders #ai #jasonalbuquerque #artificialintelligence #bugbounty #digitaleconomy #digitaltransformationtrends #cybersecurity #businessautomation
Chapter 1: How is AI transforming businesses today?
All right, guys. Ephraim Epstein here today from San Diego. Cybersecurity expert. Thanks for coming on, man. Yeah, man. Thank you, Sean. Absolutely. A pleasure. I'm excited to be on your podcast. Yeah. I'm a big fan.
Chapter 2: What challenges come with AI integration?
So for those that don't know, you built a $30 million business and revenue with 116 employees.
Yes, sir. Yeah. So in IT, cybersecurity, and now we're doing a lot in AI. So it's been a fun ride. I love being an entrepreneur and I love the business side of it. You know, IT and cyber and AI is kind of what we do, but it's more about the mission to impact lives through technology and help people positively and have a great time. I love it, man.
When was the pivot to AI? Were you on it pretty early?
The AI pivot was probably like a year ago. Okay. So I wouldn't say super early, but I think right now it's still super early because... it's moving fast but the majority of businesses still don't have ai in the company like actively replacing headcount or something like that right they might be using applications to like give them ideas on writing papers or creating uh images or video
Chapter 3: How does AI impact job markets?
But the way AI is going, it's kind of sad and it's kind of scary in some sense, but it is going to replace a lot of jobs. You're already seeing it on certain drive-thrus when you call and make your order. You're talking to AI and not a human yet. I haven't seen that yet.
Fast food spots? Yeah, some fast food spots are adopting that. Wow. That's a job, right? That's someone's job. But a lot of business owners are saying, hey, how do we bring AI into this business? We don't want to get left behind. What do we do? And so as I was diving into AI, I wanted not just a feature set, but I wanted something...
That is like, where is it actively adding revenue to the company or replacing a task that a human does? And where we've landed on is texting. So because the voice is getting there, it's not quite 100% there. I think it'll be there in about a year. But right now, texting, you can communicate via text with an AI. And the majority of people will not know they're talking to an AI.
Dude, have you seen Apple's new AI update? I haven't played with it yet. What? Yeah, I need to. Oh my God. Update your phone tonight. It's in my text now. I just got the update. I just haven't played with it yet. Yeah. So basically when I open my messages now, you know how normally the text pops up? Yep. Now AI summarizes what they said and sends you a summary of each text. Yeah.
It's nuts. So like someone can send a paragraph text and AI will summarize it for you in like a sentence.
There you go. Yeah, so it's already... The rate it's going is pretty insane. And I've already heard some of the AI voice stuff. And I wouldn't say it's like 10 out of 10. You know it's not a human. But it's... It kind of made me sad when I heard it because I realized... The reason it made me sad is it was with one of our partners.
He's creating a voice and he was already like... He was doing solar sales in this case. And I was listening to that and I was like, man, all those customer service... And I could have a full conversation, right, about solar. All those customer service jobs when you're, I don't know, call AT&T, Verizon, big companies.
Small companies might not adopt it because they want to have high customer service. But the ones that don't care, I'm like, all those jobs are going to be toast in a few years. Wow. Yeah. So I don't know. It's going to be tough for people. I think in the long run, it may be good because now it forces people to have higher skill levels.
Yeah. If you have a high skill level, there's going to be a lot of opportunity for you. It's the low skill people. So, you know, I guess if you're a young person, get good, get a skill.
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Chapter 4: Why is cybersecurity crucial in nursing homes?
That's terrible. Yeah. Crypto, once you lose it, you're not really. Yeah. Like really, what can they do? I got sim hacked once. That sucked. Have you seen that hack before? Yeah. That's like the worst. Yeah. Because if they get your sim card, they got all your texts and everything. Everything. Yeah. Your email. Yeah. They can do multi-factor authentication, get in as you on logins.
There's a lot of carriers that really, I guess, tighten their security when that started happening because they were getting sued. Yeah. For allowing that. Yeah, I know the MGM here, if you're in Vegas, the MGM one was a really big one. That was a big one. $10 million or something? It was more. And they paid it, right?
Yeah, they paid it because the money that they were losing of not being operational was more than, you know, I don't know how many millions they were losing per day. Probably a lot because you got the rooms plus the gambling. People couldn't gamble. Yeah, it's a big deal. Yeah.
Yeah. So the way they did that. So a lot of the hacks actually start with social engineering. That's exactly what it was. They hired a new IT person on the team. And obviously MGM has a huge IT team. So he was like administrator. He updated his LinkedIn. So I'm assuming they just saw his LinkedIn. saw that he got a job at MGM.
So they called the help desk, pretending to be him, and said, you know, hey, this is, you know, John, the new dot, dot, dot. Can you help reset my password? I can't get in. So the IT help desk group reset his password. They logged in as him. They now had access because he was an IT administrator in the environment, had access to the server infrastructure.
Immediately, the group started doing multiple people working on it, started going through the environment, started staging ransomware, pushed it out, locked it all up.
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Chapter 5: What are the methods used in modern cyber attacks?
Nuts. And nothing ever happened to those hackers, I believe. They got rich. They got rich, but nothing trouble-wise happened. No, absolutely not. Now they're going to probably have more money to hire more staff. They went after Caesars the next week, I believe. Yeah. Caesars Palace. Yeah. And they own a bunch of casinos in Vegas. I don't know how that one went, but... Crazy.
They work. Yeah, it works. It works good. And it's not just a lot of companies think that or business owners just think, oh, it's the big companies that MGM stuff like that. No, no. The majority of it, MGM, everyone knows it and it's big. So it made the news. By far, the majority of it is only smaller businesses. Yeah. Because they're easy, low hanging fruit. Absolutely. Yeah.
Has your view of money changed over the years as you've made more and more? absolutely yeah so you know growing up i grew up middle class we weren't we weren't poor but we weren't rich at all you know camping trip was vacation yeah right yeah we weren't like flying on a yacht or anything like that so
you know we grew up with middle class financial literacy and it wasn't until much later i learned financial literacy through through mentors and unless you're born into like uh rich parents that teach you this or unless you go out and find mentors which most people don't do you're really not going to learn it because you're not going to learn in school
So, you know, just how I invest, how I think about saving, everything about it has changed from a financial literacy thing. But also, you know, for me, Experiences, being able to do things, freedom is much more important to me than money itself. Money is just like the unit, the freedom unit to get it done. Yeah. Yeah. I bet you feel freedom when you're spearfishing. I love that.
Yeah. I was wondering if you could bring that up. Yeah, I love spearfishing. I love being on the ocean. We did this really cool trip this last summer. Lived on a catamaran for five days, sailing different islands in Fiji and got to do a lot of spearfishing. It was great. I've never done it. It seems pretty fun.
It is fun. It's basically snorkeling, holding your breath, diving down. It's like hunting underwater, trying to get a fish that way. What's the biggest fish you've caught and I got a fish that was close. I didn't get an official weight. It was close to 300 pounds. What? Yeah. Holy crap. Yeah, I'll show you a picture.
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Chapter 6: What are the personal stories of facing wildlife?
Chapter 7: How do personal experiences shape business perspectives?
I've never done it. It seems pretty fun. It is fun. It's basically snorkeling, holding your breath, diving down. It's like hunting underwater, trying to get a fish that way. What's the biggest fish you've caught and I got a fish that was close. I didn't get an official weight. It was close to 300 pounds. What? Yeah. Holy crap. Yeah, I'll show you a picture.
Dude, so you need a... Down in Mexico. You shoot it in the head, right? That's how it... Ideally, yeah. Ideally, you shoot them in the head or in the spine. Holy crap. 300 pounds.
Yeah, it was close to 300. And it was funny. Two weeks later, so that fish I shot and we prepared it. I eat all the fish. So I had a lot of meat. And that fish was kind of tough because it was so big, so old. And it didn't taste bad, but it was kind of chewy. Yeah. You see that with lobsters too. Yeah.
So I kind of felt bad afterwards because… We weren't gobbling it up like we did the other meat. And about three weeks later, I was out again in the same area. And I saw one. I swear this thing must have been 500, 600 pounds. A fish?
Yeah, it looked like a Volkswagen. It was so big. And I could have shot him. He swam by me a couple times. But I didn't shoot him because I had already just shot a big one. We weren't eating the meat. And I wasn't there about killing it. And now... Yeah, I let him go. But it was pretty cool. It was a really cool experience. It was a big fish. I didn't know fish got that big.
Yeah, they get big. There's some that are over a thousand pounds in the ocean. Yeah, marlins and tunas and stuff. You see any sharks when you're out there?
You know, I do. I don't see them a lot. In fact, I had my first scary shark experience just this last summer. Before that, I had seen sharks, but never anything that was like that I had any kind of adrenaline rush where I was scared. And in Fiji, we're trying to get dogtooth tuna. So we had shot this smaller fish and we were chopping it up and like letting it float out.
And the idea was to try and get these because the dogtooth will come and eat it. So I was waiting for it. I was diving down. I was about, I think I was around 60 feet at that dive. And I saw a shark. There were sharks all over this down there in the South Pacific. but they're mostly reef sharks. And this was like, huh, that one's a little bit bigger.
And most of the time when the sharks are around, I'll just like swim aggressively towards them and they'll just take off. Really? Yeah. So if you act aggressive, they're like, oh, I don't want nothing to do with this guy. Yeah.
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Chapter 8: What is the ethical approach to hunting and consuming meat?
That's crazy. Only that pod does it. Or maybe one or two pods do that. But not the ones in California don't do that. And the ones down there don't eat sharks. It's kind of interesting. Chiller whales, man. Yeah. But dolphins are right in that family. Super smart. They figure stuff out. What about octopus? You see any of those? I have seen some octopus. They're really cool. They're smart, too.
Yeah, they're smart. There's a cool documentary called My Octopus Teacher. I heard about it. I didn't see it yet, though. Yeah, I never felt so sad for an octopus because it goes through its whole life. And at the end, you know, of course, they only live like two years. Oh, that's it? Yeah. Wow. So it's a short. So he goes with it till it dies at the end. And so...
I didn't know that. I thought they lived forever. You're like, oh my gosh. This poor little octopus. But then, of course, I go to the restaurant and I eat octopus. Terrible person. It tastes so good. So tasty. I love it. My fiance refuses to eat cephalopods. Like squid and octopus. And I love it. But she thinks they're too smart. So…
I can feel that with the octopus. But the squid, yeah, you can eat those. They're not as smart. I don't know. You know what? The thing about the ocean is everything in the ocean dies a gruesome death. So take the humans out of it. There's nothing that grows old and just dies peacefully. Maybe a turtle, right? Yeah.
even they get eaten by sharks true yeah so you see turtles with their fins ripped off or or sea lions will kill them so everybody's killing everybody in the ocean and they all die and if you're lucky in the ocean you grow big but then eventually you grow weak and then you get eaten too that's a terrifying life it's a terrifying life wow so yeah imagine being a wild animal
yeah yeah it's wild yeah being human is pleasant it is yeah it is it is so i love animals um i'm not all about killing animals in fact most the time when i go out there i'm very selective i'm only taking fish that i need so if i don't need a fish and i don't see one i really want i just have a great time underwater that's it that's respect man yeah what else you do for fun
Um, man, I love traveling. I love skiing. I love, uh, backpacking, hiking, hunting, uh, anything that's really outdoorsy. Where have you hunted?
And so we do a lot of bird hunting with my brother. He's got a kennel. He, he, he trains, uh, breeds bird dogs, uh, French Britneys. And they're really cool. Cause if you ever hunted with a dog, they'll, you know, it's, it's like a collaboration, you know, man and beast to, uh, to get something. And it's, it's a very cool experience and it's really addicting.
And so, you know, the dog will find birds, point the bird, um, if necessary, even help you flush the bird. And then if you can shoot the bird, then they'll retrieve it for you out of water. You know, if it's lost, they'll sniff it out, find it, bring it back. So it's a really fun experience. So, um, do some of that. I've done some big game hunting, uh, is as well. Nothing crazy. Just,
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