Digital Social Hour
How I Built a 7-Figure Mushroom Empire From My Kitchen | Julian Mitchell DSH #1049
Fri, 03 Jan 2025
Discover how a former Premier League physiotherapist built a thriving 7-figure mushroom empire from his kitchen experiments! 🍄 In this eye-opening conversation, Julian Mitchell reveals the fascinating journey of turning his passion for natural health into a global mushroom supplement company. Learn about groundbreaking research showing how Lion's Mane mushroom regrows neurons within 24 hours, and why growing and extracting their own mushrooms in Green Bay, Wisconsin sets them apart in the supplement industry. Get an insider's look at how top athletes from the NFL, UFC, and other professional sports are incorporating functional mushrooms into their performance routines. Julian shares powerful insights about quality control in supplements, the truth about mushroom extracts vs. powders, and why transparency matters in an industry full of questionable products. From foraging Shilajit in Mongolia to partnering with the University of Queensland's Brain Institute, this conversation explores the science behind functional mushrooms and their role in optimizing health, performance, and longevity. Whether you're interested in natural health solutions, entrepreneurship, or biohacking, this episode delivers valuable insights about building a successful wellness brand while maintaining the highest standards of quality and integrity. 🌿 💪 #lionsmane #nootropics #reishimushroom #biohackingsecrets #naturalhealthproducts CHAPTERS: 00:00 - Ryan Garcia 00:23 - Julian Mitchell 04:48 - Shilajit Benefits 07:18 - How to Use Shilajit Correctly 08:59 - Testing Supplement Purity 10:00 - Importance of Water Quality 13:02 - Journey to Health Consciousness 15:42 - Four Sigmatic Location 16:30 - Modern Farming Practices 17:49 - Lion's Mane Research Updates 18:54 - Benefits of Peptides 21:53 - Mold Testing Methods 23:17 - Benefits of Sea Salt 25:03 - Mental Health Awareness 27:59 - Per Capita Medal Count Analysis 30:18 - AI Applications in Business 32:30 - Future Trends in Food and Beverage 35:00 - Sugar's Impact on Sleep 38:00 - Best Time to Eat Fruit 39:43 - Australia Highlights 40:50 - Australian Produce Insights 41:43 - Mike's Perspective on Australia 43:17 - Where to Find Julian Mitchell APPLY TO BE ON THE PODCAST: https://www.digitalsocialhour.com/application BUSINESS INQUIRIES/SPONSORS: [email protected] GUEST: Julian Mitchell https://www.instagram.com/lifecykel LISTEN ON: Apple Podcasts: https://podcasts.apple.com/us/podcast/digital-social-hour/id1676846015 Spotify: https://open.spotify.com/show/5Jn7LXarRlI8Hc0GtTn759 Sean Kelly Instagram: https://www.instagram.com/seanmikekelly/
Chapter 1: How did Julian Mitchell start his mushroom business?
You've got to be careful on Amazon these days because every Tom, Dick, and Harry buying product off Alibaba or Timu or something along those lines. And when it's a supplement and you're ingesting it, you need to see COAs. You need to see lab reports. You need to make sure that it's clean and pure. Yeah.
I don't get anything if it's not third-party tested for supplements anymore. Because it's easy to want to buy the cheapest one on Amazon, but that doesn't mean it's the best one.
Yeah, and you're likely not getting the potency. So it might be cheaper for 30 serves versus 20 serves, but hey, there's one-tenth of the actual actives in it.
Absolutely. Yeah, I love what you guys are doing, man. You're doing it right. I think transparency is going to be needed for companies moving forward. I think this is the year of it.
Globally across many topics, but supplements being one, and for us specifically mushrooms. We've tested a lot of products in the mushroom industry just to gauge where our competitors are at. We want to be having healthy competition. And disappointingly, a lot of those products you find in Whole Foods and Sprouts and the likes, they've got a lot of starch in them, a lot of grain.
So it's not filler that they're adding. It's just when you grow mushrooms – You grow the mycelium, which is the roots of the mushrooms, which is very medicinal. You grow that on a grain. And then ideally, and what you should be doing is extracting the mycelium from the grain. A lot of these companies don't seem to be doing that.
And so when you do a grain test or a starch test for purity of just mushrooms, you're getting... One of the brands, one of the top leading brands that we've seen in the US, 77% grain. Oh my gosh. So 77% of that product is grain, not mushroom. That's crazy. Others have been 22%, 40%. So that's just in the mushroom space, which is our specialty.
So we're not talking about omega oils and other things and how to test for purity there. But within the mushroom space and these mushroom powders, a lot of them... Yeah, have high levels of grain and starch. And you can do it very simply at home with iodine. So if you add iodine to bread or to a potato, it's starch, it becomes black straight away.
If you do that to their mushroom powders and some of the mushroom powders in the market, they become black straight away. So that's an easy way to do it. Of course, you do lab tests as well, but... Yeah, that sort of was a bit disappointing for us across the board, but it's a space that's not heavily regulated supplements. And so, yeah, third-party testing, COAs.
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Chapter 2: What are the health benefits of Lion's Mane mushrooms?
We're pretty healthy. I think we're pretty healthy. But it's a smaller ship to manage 30 million people. And everyone lives coastal. And just living coastal, I think, or somewhere where there's good weather all the time, I think that helps a little bit. When you're on the coast and you're at the beach, often you're moving, you're active, you want to eat fresh. We've got good grass-fed meat.
We've got good agriculture.
the corn soy you know because a lot of it here is subsidized it only exists because it's subsidized if it wasn't subsidized it's not it's not a business right and so we don't have that subsidies to those industries to the extent that you guys do perhaps um which is part of it um but yeah we're very health conscious you know and as you spoke about olympic athletes i think per capita medal count like we would win really you know i don't know i don't want to make a big statement but for 30 million people the amount of medals we win right based on that you know we're we're top
It's a couple.
Okay, yeah, because we have 11 times the population. So we got to divide our medal count by 11. Yeah, we can do a quick math after this on the back of the envelope. Yeah, we'll have to do that.
See who really won.
Yeah, I never thought of it that way. That's a good thing to do though because China has a billion people. Yeah. So obviously there are chances of winning.
So if we can win 20 gold medals, that's not great. Yeah. So it's a good – but per capita, we're reasonably healthy. But I think across the board, seed oils are bad, glyphosate bad. These things are global epidemics. And at the same time, there's global solutions that are low cost and that are free and that are cheap, grounding, sun, getting in the ocean, getting in fresh bodies of water, fasting.
and then the mushrooms and other supplements are complimentary to that to really take, you know, get that extra five to 15%. Absolutely, I can't wait to take these. So are these in pill format? Liquid extract. Oh, liquid. Liquid extract. So you just put in your water? Yeah, yeah, we believe in the liquid extract.
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Chapter 4: What is the importance of supplement purity testing?
Chapter 5: How does modern farming affect mushroom growth?
Melatonin is popular in America. You see it plastered across the shelves, but it gives you this hangover the next day. You're a bit foggy sometimes, and it's not something you want to take too consistently. So the reishi is a great swap out for that.
Not only that for melatonin, I get nightmares off melatonin. And a lot of people I know that take it get nightmares. So I don't know if there's a link.
Yeah, that's interesting. We'll try the ratio.
Yeah, I'll definitely try the ratio. Is it in this? It's in the set.
Yeah, that's sort of what people like because as I said, I can talk about mushrooms for a long time and each one has its own benefit. So I want to do them all as a service, but the reishi for sleep is popular, but the set has all of those mushrooms.
I love it. I love that you grow it yourself too. Cause yeah, there's a lot of glyphosate in the US just in the rainwater, right? Yeah. So that's a problem.
Glyphosate, heavy metals, you know, mycotoxins as well. You gotta watch out for. So we do all our third party lab testing. It's all on our website. Love it. We've got the informed sport badge, which is important because that sort of allows all college students or, you know, NBA, NFL, UFC athletes to use that product without any questions.
Cause sometimes there has been stories where, you know, in contract manufacturing, they swap a batch out and there's still something, some residue. And then the athlete gets banned or whatnot. That happened to Ryan Garcia, right? Crazy. Yeah. Off one supplement. Yeah. And he had no idea. And I think John Jones previously back in the day as well. So it can happen.
Crazy. I see the shillage it here. So I started taking that from my low testosterone. Yeah. It helped a lot. Yeah.
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