Digital Social Hour
How I Built a 7-Figure Mushroom Empire From My Kitchen | Julian Mitchell DSH #1049
03 Jan 2025
Discover how a former Premier League physiotherapist built a thriving 7-figure mushroom empire from his kitchen experiments! 🍄 In this eye-opening conversation, Julian Mitchell reveals the fascinating journey of turning his passion for natural health into a global mushroom supplement company. Learn about groundbreaking research showing how Lion's Mane mushroom regrows neurons within 24 hours, and why growing and extracting their own mushrooms in Green Bay, Wisconsin sets them apart in the supplement industry. Get an insider's look at how top athletes from the NFL, UFC, and other professional sports are incorporating functional mushrooms into their performance routines. Julian shares powerful insights about quality control in supplements, the truth about mushroom extracts vs. powders, and why transparency matters in an industry full of questionable products. From foraging Shilajit in Mongolia to partnering with the University of Queensland's Brain Institute, this conversation explores the science behind functional mushrooms and their role in optimizing health, performance, and longevity. Whether you're interested in natural health solutions, entrepreneurship, or biohacking, this episode delivers valuable insights about building a successful wellness brand while maintaining the highest standards of quality and integrity. 🌿 💪 #lionsmane #nootropics #reishimushroom #biohackingsecrets #naturalhealthproducts CHAPTERS: 00:00 - Ryan Garcia 00:23 - Julian Mitchell 04:48 - Shilajit Benefits 07:18 - How to Use Shilajit Correctly 08:59 - Testing Supplement Purity 10:00 - Importance of Water Quality 13:02 - Journey to Health Consciousness 15:42 - Four Sigmatic Location 16:30 - Modern Farming Practices 17:49 - Lion's Mane Research Updates 18:54 - Benefits of Peptides 21:53 - Mold Testing Methods 23:17 - Benefits of Sea Salt 25:03 - Mental Health Awareness 27:59 - Per Capita Medal Count Analysis 30:18 - AI Applications in Business 32:30 - Future Trends in Food and Beverage 35:00 - Sugar's Impact on Sleep 38:00 - Best Time to Eat Fruit 39:43 - Australia Highlights 40:50 - Australian Produce Insights 41:43 - Mike's Perspective on Australia 43:17 - Where to Find Julian Mitchell APPLY TO BE ON THE PODCAST: https://www.digitalsocialhour.com/application BUSINESS INQUIRIES/SPONSORS: [email protected] GUEST: Julian Mitchell https://www.instagram.com/lifecykel LISTEN ON: Apple Podcasts: https://podcasts.apple.com/us/podcast/digital-social-hour/id1676846015 Spotify: https://open.spotify.com/show/5Jn7LXarRlI8Hc0GtTn759 Sean Kelly Instagram: https://www.instagram.com/seanmikekelly/
Full Episode
100%. There's that longevity element to it. Yeah. Average lifespan for a male in the U.S. is 73 now. Yeah. It dropped three years. And that's lifespan. Yeah, that's lifespan. What's healthspan? Exactly. Can he play golf? Or can he go play tennis with his buddies? Or can he, you know, do the things he loves doing? Probably not. That probably stopped at 55.
Which is crazy. So the average healthspan is, yeah, probably 50s, 60s. Yeah. Which is scary. Yeah. That's halfway for us. Yeah. You know? All right, guys, Julian Mitchell here today. We're going to talk mushrooms. I'm excited. Thanks for coming on, man. I'm excited. Can talk mushrooms for days.
We'll condense it down to an hour. Absolutely. How'd you get into mushrooms? How'd I get into it? It was just really understanding, you know, everyone was moving towards natural health products. I was a physio previously in the Premier League, so elite sport was my background. And from there, it was really like...
Sick of being pitched products that I guess weren't as effective or work as well for our athletes. And at that time, looking at the research, mushrooms, plenty of research out there. Nine years ago, this was. So it was very early. And we just started growing mushrooms literally in our home, just playing around. And then from there, hire some biotechnologists and start a mushroom company.
Wow. So you were growing them at first. Yeah, we still grow them today. We have our own facility farm in Green Bay, Wisconsin. I'm very passionate about, you know, within the supplement space, transparency, trust, quality. You know, it's a bit of a cowboy zone out there. And so if we can grow everything ourselves, extract everything ourselves, we can provide a quality product. That's beautiful.
Because a lot of people outsource that step of their business, right? Yeah. And then the QC is way harder.
It's like a lot of companies out there are more, I guess, focused on that marketing. And of course, it's hard to do both, be an operational company. So at our core, we're a biotechnology company. We grow, extract, and 10 full-time scientists, QA teams, all of that. That's its own big thing in a way. But of course, then there's marketing that you need to do as well.
But the marketing comes easier if you've got a reasonable product. And what's your elevator pitch on the mushrooms? What are the health benefits of that? The health benefits, I mean, it depends on what sort of, it's very individual. So for example, we were with the 49ers last week, chatting to the director of performance there. Funnily enough, he likes shiitake for his beard. Oh, for beard.
For beard growth, for nail growth, for hair growth. Really? But at the same time, he loves lion's mane. Lion's mane is the obvious one because it's so instantaneous for... memory recall, articulation, sharpness, focus. There's something called BDNF levels in our brain. And this is very important for memory and learning. And as we get older, these BDNF levels naturally drop in everyone.
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