Digital Social Hour
How TikTok Drives Billions in Views for Creators & Brands | Tiffany Cianci DSH #1312
Thu, 10 Apr 2025
🔥 How does TikTok capture billions of views for creators and brands? Find out in this episode of the Digital Social Hour Podcast with Sean Kelly! 🚀 Tune in as Tiffany Cianci reveals how TikTok has become a game-changer for creators like Theo Von and even top brands, delivering unparalleled reach and engagement. With mind-blowing stats like 54 billion views for Trump in just one year, TikTok is rewriting the rules of content creation and branding! 📱✨ But that's not all! Tiffany also dives into the hidden world of arbitration law, private equity's impact on small businesses, and how creators are shaping the future of free speech and transparency. This episode is packed with valuable insights, bold perspectives, and inspiring stories you can't afford to miss. 💡🎙️ Don’t miss out—watch now and subscribe for more insider secrets. 📺 Hit that subscribe button and join the conversation on the Digital Social Hour with Sean Kelly! 🌟 Your front-row seat to the stories that matter most starts here. 🎉 CHAPTERS: 00:00 - Intro 00:55 - What is Arbitration Law 04:55 - Sponsored by Northwest Registered Agent 08:22 - Tiffany Testifies Before Maryland Legislature 10:00 - Advertisement 10:50 - The Secret Court Explained 12:41 - Your Relationship with RFK Jr. 16:11 - The Future of TikTok Trends 19:29 - Government vs BlackRock Analysis 22:09 - Private Equity Firms and Business Bankruptcy 25:18 - Regulating Private Equity Firms Effectively 28:34 - Urban Air Overview 30:14 - Understanding Lawyer Fees 32:06 - Regulating the Legal Bar 34:34 - Lawfare and Its Implications 40:16 - Conscious Capitalism Explained 41:55 - Community Initiatives in Vegas 42:05 - Where to Find Tiffany 42:18 - Thanks for Watching APPLY TO BE ON THE PODCAST: https://www.digitalsocialhour.com/application BUSINESS INQUIRIES/SPONSORS: [email protected] GUEST: Tiffany Cianci https://www.instagram.com/thevinomom SPONSORS: AIRES TECH: https://airestech.com/ NORTHWEST REGISTERED AGENT: https://www.northwestregisteredagent.com/socialhour LISTEN ON: Apple Podcasts: https://podcasts.apple.com/us/podcast/digital-social-hour/id1676846015 Spotify: https://open.spotify.com/show/5Jn7LXarRlI8Hc0GtTn759 Sean Kelly Instagram: https://www.instagram.com/seanmikekelly/ #influencermarketing #socialmediamanagement #digitalmarketing #socialmediamarketing #contentcreation
Chapter 1: What is arbitration law and why is it important?
All right, guys, Tiffany is back on the show. We are in Austin for South By. You ready?
I'm ready. Let's do it.
It's going to be a fun week. You going to any exciting events this week?
I don't do a lot of the music stuff anymore. I'm like old now, but I'm doing a whole bunch of meetups. I've done a ton of AI panels this week. I want to know what's happening with AI. I've been doing a lot of advocacy for open source AI. So I've been doing a ton of AI panels. There's a whole AI track this year and there's a creator track. So that's kind of the two lines I'm hugging the whole week.
Chapter 2: How does private equity influence small businesses?
What else have you been busy with lately?
I've been working really, really hard in D.C. on advocating for small businesses. I'm pushing hard for reform of arbitration law because right now arbitration law is literally destroying our economy and destroying the middle class, small businesses everywhere. And I'm trying to help create the narratives that will keep our economy.
Illustrious administration on track, especially Bobby Kennedy's team. I really want them doing the stuff they promised. So I'm trying to keep the appropriate amount of pressure there by working with other creators and stuff. A lot to do.
Could you explain arbitration law for people that don't know?
Arbitration law is a kind of law that basically started with really good intentions. It was like big, huge corporations that didn't want to have to pay to train a judge that didn't understand a specific area of law. So like say it was maritime law.
They would pass a law called the Federal Arbitration Act that made it so two parties could decide together to hire a judge they chose that had that area of expertise. So they didn't waste millions of dollars training a judge on law. And then they would get somebody that just understood the problem.
It was created with good intentions and it was supposed to be for giant corporations on equal footing. Over the last 30 years, it has been eroded and bastardized to a point of unrecognition. And so now it's been used instead to create contracts with people not even realizing they're entering those contracts forfeiting their right to a trial.
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Chapter 3: What challenges do creators face in today's legal landscape?
And it's been exploited to this point now where they use it to hide things from the free market economy, to hide bad behavior, to hide unconscionable conduct. For 25-plus years, it was used to hide sexual assaults and rapes, forcing people out of courtrooms into secret courtrooms where no one could find out what had happened. That we actually got fixed in Congress a couple years ago.
But it took brave women breaking their confidentiality agreements to do it and putting themselves at risk. Now we're trying to get it changed because most people don't realize it's an area of law that has allowed a monopoly, a cartel of two companies, AAA, the American Arbitration Association, and JAMS to control almost all of the million and a half cases in arbitration in America every year.
And they do it with paid judges that have a financial interest in keeping big corporations happy. So they keep hiring them. And so people think when they're going to an arbitration, they're getting an alternative dispute that costs less than court. That's not true. It used to be. Now it costs way more than court. But they're also losing their ability to speak publicly. They can't go to the press.
They can't disclose anything that happened in there. And they have a corrupt judge 99% of the time. And I say 99% of the time because in a general courtroom, a litigant would have about a 42% to 48% chance of winning against a big corporation in court if they get there. In arbitration, you have a 1% chance.
Less than one.
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Chapter 4: How is TikTok changing the game for creators and brands?
You are more likely to be struck by lightning in America than you are to beat a corporation in an arbitration. That is a fact. That is an actual statistic.
That's so nuts. So don't go to arbitration is what I'm hearing.
You don't have a choice. You have a bunch of apps on your phone. You have a bunch of stuff on your computer. You probably have appliances in your house. You've probably gone to somewhere you had to sign a waiver at the front and go in. Every single one of those things, every app on your phone, the phone in your pocket, your car outside, your washer and dryer all came with an arbitration agreement.
If you have a storage unit, you have an arbitration agreement. Unless you're with Extra Space, they actually give you an opt-out. But, I mean, every doctor's appointment you go to, arbitration agreement. You put your parents in a nursing home, it's in the paperwork. When you sign in at the front door, you go to the vet, arbitration agreement.
Chapter 5: What are the implications of government regulation on TikTok?
You're going to a kid's trampoline park with your kid for a birthday party, arbitration agreement. And you don't know it because you shouldn't need a lawyer to go and live life. But that's where we're at now, is they've shoved these horrible, like, unconscionable contractual measures into everyday living things that we just do as part of our normal social contract.
You should not need a $900 an hour lawyer to go to a birthday party or to buy a washer and dryer. But without one, you don't understand what's just happened.
That is messed up. Yeah, if a nursing home mishandled my grandmother, I would want to be able to go after them, you know. Starting a business shouldn't be complicated. I'm all about working smarter, not harder. And that's exactly what you get with Northwest Registered Agent. You can launch your business, protect your identity, and build your brand in just 10 clicks and 10 minutes.
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Chapter 6: How do arbitration agreements affect consumer rights?
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Kentucky that fought for that she fought horribly because her mom was killed in the nursing home very abusively and She had signed an arbitration agreement and an emergency admit She didn't have a chance to review those papers and it also had a non-disclosure agreement It also had a confidentiality agreement. So she tried to go to the press.
They threatened to sue her She couldn't go anywhere and her mom was a force She was the head of the teachers union for decades and she couldn't help her mom keep fighting after because of that and
that's so messed up yeah holy crap i did not know about these secret courts until recently dude that stuff blows my mind it's more than 45 of all cases that are civil in the united states at this point and for most people that's where you're going to end up and you're never going to be able to go to the press you can't tell your story and that's when people talk about like free free market capitalism that's a joke to me right now we don't have that we have crony capitalism because free market capitalism it requires it mandates
transparency. It mandates that we can see when a corporation poisons somebody, when a corporation allows 38 kids to fall off their zip line and break every bone in their body and get brain damage, like Urban Air is dealing with right now in their secret arbitrations. I don't know if it's actually 38, by the way.
When a corporation accidentally allows their food supply to become contaminated and kids die. When a corporation has been acquired by private equity, cut all their staffing, and 23,500 senior citizens died as a result.
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Chapter 7: What are the effects of censorship on social media platforms?
Holy.
You should be able to talk about that. That's how the free market responds. That's the only way it works. But it's blind. We can't see the conduct. You know, in the 80s, if somebody did something terrible, it was in the news. We talked about it when a corporation did something that was really bad for society. And our social contract was broken. And we responded with boycotts.
We responded with protests. We forced our senators and representatives to apply pressure, our mayors to stand outside with us. We don't do that anymore because we don't know.
So nuts. Yeah. Cause you're signing NDAs. I actually don't sign any NDAs myself.
Good. No, I don't either.
I just don't want to take the risk.
Yeah.
Cause I'm not intentionally trying to like talk about stuff, but you never know. Yeah. Could just pop up on an episode.
The answer is always transparency. The answer is always the light if you're on the right side of history. The only people that want things silent, they're never on the right side.
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Chapter 8: How does Tiffany advocate for small business reforms?
Yeah.
Never. Wow.
You just testified, right?
I did. I just testified before the Maryland legislature. I'm headed to Wyoming, Arizona, and Illinois, too. But I just testified before the Maryland legislature on a couple of bills.
One is HB 992 that is designed to protect small businesses from these types of court cases, from retaliation by big corporations, specifically ones acquired by private equity, just huge billionaire-backed corporations. And the second was HB 1186, which is a law that makes it illegal to force a woman to have an abortion against her will.
Wow.
Because that's what the corporation did to me during my abortion.
You serious?
During my arbitration.
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