Digital Social Hour
Instagram's Hidden Algorithm: 8M Follower Account Reveals All | Gina Tash DSH #981
Sun, 15 Dec
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Instagram's hidden algorithm revealed! 🚀 Dive into the secrets of a massive 8M follower account with Sean Kelly and Gina Tash. 🤯 Discover why your reach is dropping, how to grow your following, and the surprising truth about content performance. 📈 Gina spills the tea on: • Why static images are outperforming reels • The shocking view counts their posts are getting • How they've turned viral content into a thriving business Plus, get insider tips on monetizing your social media presence and building a personal brand that stands out! 💰🌟 Don't miss this eye-opening conversation packed with valuable insights for creators and marketers alike. Watch now and subscribe for more digital marketing secrets on the Digital Social Hour with Sean Kelly! 🎙️ #InstagramAlgorithm #SocialMediaGrowth #InfluencerMarketing #DigitalSocialHour #influencermarketing #socialmediamarketing #influencermarketingagency #instagramthemepage #instagramads CHAPTERS: 00:00 - Intro 00:37 - Gina’s Instagram Page 04:38 - My Therapist Says 07:33 - Monetizing Your Following 09:21 - How to Advertise in 2021 10:48 - Fashion PR: What You Receive 13:14 - Best Performing Content Types 15:22 - Your Role in the Company 17:30 - Life as a Travel Blogger 21:18 - Best City in America for Dining 22:24 - Best City in the World for Dining 24:38 - Building a Personal Brand 26:40 - TikTok Strategies 27:23 - Managing Anxiety 28:18 - Using Personal Organizers 29:44 - Where to Find Gina APPLY TO BE ON THE PODCAST: https://www.digitalsocialhour.com/application BUSINESS INQUIRIES/SPONSORS: [email protected] GUEST: Gina Tash https://www.instagram.com/mytherapistsays/ https://www.instagram.com/ginatash https://www.youtube.com/@ginaandscott LISTEN ON: Apple Podcasts: https://podcasts.apple.com/us/podcast/digital-social-hour/id1676846015 Spotify: https://open.spotify.com/show/5Jn7LXarRlI8Hc0GtTn759 Sean Kelly Instagram: https://www.instagram.com/seanmikekelly/ Learn more about your ad choices. Visit podcastchoices.com/adchoices
Chapter 1: What insights does Gina share about Instagram's algorithm?
people keep asking me how to get views and stuff i really don't have a formula for that and you never know when something's gonna hit the formula used to be like a few months ago or like a year ago i guess when they since they introduced reels it was like as long as you keep making reels you'll grow especially for smaller creators that's a great way to go viral like you'll see someone with like you know 3 000 followers and then they'll have a reel that made like 2 million but for bigger creators like us it's hard you never know anymore
All right, guys, Gina Tash here. Today, we're going to talk social media growth, personal branding, and being an influencer in the travel and fashion space. Thanks for coming on. Thank you. Happy to be here. Absolutely. When I saw your page, I was like, I didn't even know you ran that page first of all, but 8 million followers is really impressive. Thank you. It's been a long time.
A long time. Yeah. People don't realize that they see my page. I've been doing it for eight years. Wow.
Chapter 2: Why are static images outperforming reels on Instagram?
And they said, how do you, how'd you grow so quick? You probably get that all the time. Exactly. Yeah. We've been doing it for 10 years. Exactly. And, and it's gotten a lot harder to grow recently. Oh, tell me about it. The new updates are terrible. I'd love for you to explain what's going on there.
Well, you know, Instagram makes things very difficult. So you would think that they would want their creators or their best creators to stay on their platform and not migrate to things like TikTok or YouTube Shorts or whatever. So but they keep changing the algorithm. And with every change, there is a new challenge and people trying to figure it out and see what works like one, like four.
Chapter 3: How can creators monetize their Instagram following?
few months they're pushing reels the next few months they're pushing stories and then like you know it's just like a lot of people are complaining so much and especially smaller creators like nobody's content's being seen the way it's meant to be seen i mean i personally missed the chronological order the timeline was tell me about it I don't know why they would get rid of it. I love Instagram.
That's my favorite platform. And that's the reason why we started on Instagram. So to me, now it's so confusing. I follow even the people that I follow personally, like influencers or whoever I want to see, whose content I want to see. I don't see them. They don't show up. And I interact with their content all the time, and I don't see their content. 100%.
My reach is down 70% in the past 60 days. It's nuts. Like every vehicle just dropped 5, 10%. Right. It's crazy. It's not how it used to be. I was just like talking about it earlier today to someone like a brand reached out and they were always like reach out to ask for your updated stats. And I just saw the last email we sent them and like where the stats were. And it's just a little crazy.
Like the drop offs are crazy. Yeah. And I'm wondering if it's partially because of all the politics. Oh, well, they're pushing that everywhere. Yeah. And maybe they're just filtering out other content.
Well, I think Instagram really has become a more, people have become less patient and more angry on all social media accounts. Like in the recent, like last like nine to 10 months since all these like political issues have started and it's election year and this and that.
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Chapter 4: What strategies do successful influencers use for growth?
So I do feel like a lot of people are staying off social media maybe and not engaging as much or only being shown certain type of content and not being shown like unrelated content. Right, right. So I could definitely see there's a change, there's a shift.
Yeah, it's weird time. People keep asking me how to get views and stuff. I really don't have a formula for that other than like make good content.
Right. And you never know when something's going to hit. Like before the formula used to be like a few months ago or like a year ago, I guess, since they introduced reels, it was like as long as you keep making reels, you'll grow. That's kind of still the case, I think, especially for smaller creators. That's a great way to go viral, to be seen.
Like you'll see someone with like, you know, 3,000 followers and then they'll have a reel that made like 2 million followers. had two million views. So that's still a great way to do it. But for bigger creators like us, it's hard. You never know anymore. Like we'll create reels and the content will be the same. Or sometimes we'll post like the same content that we posted like five months ago.
They did exceptionally well. We'll bring it back again with like a, you know, similar caption or whatever. It won't be significantly different, but it'll do very different. So there's no way to tell anymore. And it's really hard to tell, but you know, that's kind of what we specialize in being able to tell if something's going to do well within the first few seconds of posting. Right.
I'm sure you can tell when you post something, you're like, Oh, I'm just going to do well right away. Like that's how we are. So it makes it easier to edit, but now it's like more effort. Right. What was the origin of the page you made? What's it called? And talk to everyone about the story.
So I'm the co-founder of My Therapist Says. And My Therapist Says is an online, I guess, digital media company at this point. We have 11 media properties. It started out as a really big Instagram account in the very beginning of Instagram, like 10 years ago. And I owned that with my sisters and our best friend. And we kind of just started very organically. We thought we were really funny.
So we just wanted to, you know, our group chat was really fun. So eventually we were like, why don't we just put this stuff anonymously on Instagram and see if it does well? Because there were like a couple of meme accounts on Instagram at that time. And we were like, we're just as funny, if not funnier.
And there wasn't a lot of like stuff kind of pertaining to young women and relatable to young women. So we just kind of wanted to put stuff out there that we ourselves wanted to see. So we just started putting stuff on and it went viral within like a month. Yeah. That quick. Yeah. No, we grew really quickly. Like we grow like a million followers a year. Holy crap. Yeah.
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Chapter 5: How do Instagram's changes affect content visibility?
Chapter 6: What role does personal branding play in influencer success?
Chapter 7: What are effective TikTok strategies for creators?
So I could definitely see there's a change, there's a shift. Yeah, it's weird time. People keep asking me how to get views and stuff. I really don't have a formula for that other than like make good content.
Right. And you never know when something's going to hit. Like before the formula used to be like a few months ago or like a year ago, I guess, since they introduced reels, it was like as long as you keep making reels, you'll grow. That's kind of still the case, I think, especially for smaller creators. That's a great way to go viral, to be seen.
Like you'll see someone with like, you know, 3,000 followers and then they'll have a reel that made like 2 million followers. had two million views. So that's still a great way to do it. But for bigger creators like us, it's hard. You never know anymore. Like we'll create reels and the content will be the same. Or sometimes we'll post like the same content that we posted like five months ago.
They did exceptionally well. We'll bring it back again with like a, you know, similar caption or whatever. It won't be significantly different, but it'll do very different. So there's no way to tell anymore. And it's really hard to tell, but you know, that's kind of what we specialize in being able to tell if something's going to do well within the first few seconds of posting. Right.
I'm sure you can tell when you post something, you're like, Oh, I'm just going to do well right away. Like that's how we are. So it makes it easier to edit, but now it's like more effort. Right. What was the origin of the page you made? What's it called? And talk to everyone about the story.
So I'm the co-founder of My Therapist Says. And My Therapist Says is an online, I guess, digital media company at this point. We have 11 media properties. It started out as a really big Instagram account in the very beginning of Instagram, like 10 years ago. And I owned that with my sisters and our best friend. And we kind of just started very organically. We thought we were really funny.
So we just wanted to, you know, our group chat was really fun. So eventually we were like, why don't we just put this stuff anonymously on Instagram and see if it does well? Because there were like a couple of meme accounts on Instagram at that time. And we were like, we're just as funny, if not funnier.
And there wasn't a lot of like stuff kind of pertaining to young women and relatable to young women. So we just kind of wanted to put stuff out there that we ourselves wanted to see. So we just started putting stuff on and it went viral within like a month. Yeah. That quick. Yeah. No, we grew really quickly. Like we grow like a million followers a year. Holy crap. Yeah.
That's really quick. No paid ads on that? Just all organic? No, yeah. Now I feel like you have to run paid ads. You know what I mean? I've never tried. Really? We'll have brands who are like, hey, can you create this content for us? Can we obviously buy sponsorship on your page? And then they will put the paid...
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Chapter 8: How does Gina balance work and personal branding?
That's what we've been doing. Me and my boyfriend recently launched a vlog channel. And we were playing around with the advertisement on YouTube. Yeah, I saw that channel. Yeah, it's doing really well because of the advertisement. Yeah, you guys are at 100K almost. Yeah. Subscribers.
And it's very new. And that's because Scott was just playing around with the advertisement. I was like, what's happening, babe? He's like...
youtube advertising let's go yeah and you guys just moved to miami congrats yes thank you that's a big move yeah well no we moved from fort lauderdale just now and that's not a huge move but we did move from canada to miami three years ago okay that's a big move that was a big move i didn't know scott was from canada shout out to scott clary he was just on the pod yesterday um where were you in canada toronto toronto big toronto i haven't been up there yet
Really? Yeah. I mean, like that's it's like a little New York. It's super fun. But I mean, there's not enough there to do, I think, for people in the creative space. And it's just better for business to be in the U.S. Yeah. And, you know, 99 percent of our business in the U.S.
Right. And let's talk about monetizing the account with the following, because that's something people actually a lot of people I know of followers don't make money. Yeah. Really? Yeah. They don't. They're either broke or they struggle to make money. But you've been able to turn this into a real business.
Well, that's because Instagram is probably the only platform that doesn't actually pay you to post. Right.
So not only are they killing our reach, they're also not paying us to post. So, yeah, I mean, obviously we monetize by creating viral marketing content for big brands. Yeah. And we have obviously 11 media properties. So a lot of them are smaller, more niche. So there'll be different campaigns for different kind of brands.
But for our main page, My Therapist Says, we create like the biggest, I guess that's for biggest clients. Got it. So a company will approach you wanting to promote a product or service?
So, you know, like Netflix will be launching a new TV show or movie or, you know, Hulu or whatever. And then they'll be like, hey, we want to promote this. This is coming out. This is our budget. This is when it's coming out. Like, you know, create some content, get like early access to view the movie or show or whatever or test out a product. It could be anything, right?
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