Digital Social Hour
Instagram's Hidden Algorithm: 8M Follower Account Reveals All | Gina Tash DSH #981
15 Dec 2024
Instagram's hidden algorithm revealed! 🚀 Dive into the secrets of a massive 8M follower account with Sean Kelly and Gina Tash. 🤯 Discover why your reach is dropping, how to grow your following, and the surprising truth about content performance. 📈 Gina spills the tea on: • Why static images are outperforming reels • The shocking view counts their posts are getting • How they've turned viral content into a thriving business Plus, get insider tips on monetizing your social media presence and building a personal brand that stands out! 💰🌟 Don't miss this eye-opening conversation packed with valuable insights for creators and marketers alike. Watch now and subscribe for more digital marketing secrets on the Digital Social Hour with Sean Kelly! 🎙️ #InstagramAlgorithm #SocialMediaGrowth #InfluencerMarketing #DigitalSocialHour #influencermarketing #socialmediamarketing #influencermarketingagency #instagramthemepage #instagramads CHAPTERS: 00:00 - Intro 00:37 - Gina’s Instagram Page 04:38 - My Therapist Says 07:33 - Monetizing Your Following 09:21 - How to Advertise in 2021 10:48 - Fashion PR: What You Receive 13:14 - Best Performing Content Types 15:22 - Your Role in the Company 17:30 - Life as a Travel Blogger 21:18 - Best City in America for Dining 22:24 - Best City in the World for Dining 24:38 - Building a Personal Brand 26:40 - TikTok Strategies 27:23 - Managing Anxiety 28:18 - Using Personal Organizers 29:44 - Where to Find Gina APPLY TO BE ON THE PODCAST: https://www.digitalsocialhour.com/application BUSINESS INQUIRIES/SPONSORS: [email protected] GUEST: Gina Tash https://www.instagram.com/mytherapistsays/ https://www.instagram.com/ginatash https://www.youtube.com/@ginaandscott LISTEN ON: Apple Podcasts: https://podcasts.apple.com/us/podcast/digital-social-hour/id1676846015 Spotify: https://open.spotify.com/show/5Jn7LXarRlI8Hc0GtTn759 Sean Kelly Instagram: https://www.instagram.com/seanmikekelly/ Learn more about your ad choices. Visit podcastchoices.com/adchoices
Full Episode
people keep asking me how to get views and stuff i really don't have a formula for that and you never know when something's gonna hit the formula used to be like a few months ago or like a year ago i guess when they since they introduced reels it was like as long as you keep making reels you'll grow especially for smaller creators that's a great way to go viral like you'll see someone with like you know 3 000 followers and then they'll have a reel that made like 2 million but for bigger creators like us it's hard you never know anymore
All right, guys, Gina Tash here. Today, we're going to talk social media growth, personal branding, and being an influencer in the travel and fashion space. Thanks for coming on. Thank you. Happy to be here. Absolutely. When I saw your page, I was like, I didn't even know you ran that page first of all, but 8 million followers is really impressive. Thank you. It's been a long time.
A long time. Yeah. People don't realize that they see my page. I've been doing it for eight years. Wow. And they said, how do you, how'd you grow so quick? You probably get that all the time. Exactly. Yeah. We've been doing it for 10 years. Exactly. And, and it's gotten a lot harder to grow recently. Oh, tell me about it.
The new updates are terrible. I'd love for you to explain what's going on there.
Well, you know, Instagram makes things very difficult. So you would think that they would want their creators or their best creators to stay on their platform and not migrate to things like TikTok or YouTube Shorts or whatever. So but they keep changing the algorithm. And with every change, there is a new challenge and people trying to figure it out and see what works like one, like four.
few months they're pushing reels the next few months they're pushing stories and then like you know it's just like a lot of people are complaining so much and especially smaller creators like nobody's content's being seen the way it's meant to be seen i mean i personally missed the chronological order the timeline was tell me about it I don't know why they would get rid of it. I love Instagram.
That's my favorite platform. And that's the reason why we started on Instagram. So to me, now it's so confusing. I follow even the people that I follow personally, like influencers or whoever I want to see, whose content I want to see. I don't see them. They don't show up. And I interact with their content all the time, and I don't see their content. 100%.
My reach is down 70% in the past 60 days. It's nuts. Like every vehicle just dropped 5, 10%. Right. It's crazy. It's not how it used to be. I was just like talking about it earlier today to someone like a brand reached out and they were always like reach out to ask for your updated stats. And I just saw the last email we sent them and like where the stats were. And it's just a little crazy.
Like the drop offs are crazy. Yeah. And I'm wondering if it's partially because of all the politics. Oh, well, they're pushing that everywhere. Yeah. And maybe they're just filtering out other content.
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