Digital Social Hour
Leadership Secrets: How to Build a $100M Company Culture | Brett K Oubre DSH #1011
Tue, 24 Dec 2024
Discover the leadership secrets behind building a $100M company culture! 🚀 Brett shares his incredible journey from health crises to business success in this eye-opening interview. 🏆 Learn how to: • Overcome life-threatening challenges 💪 • Build a positive mindset for success 🧠 • Create a thriving company culture 🌟 • Lead with empathy and purpose 🤝 Brett's story of resilience will inspire you to push past your limits and achieve greatness. From surviving a brain tumor to a dramatic plane crash, he's learned invaluable lessons about leadership and personal growth. Tune in now for game-changing insights on: • Retraining your brain for success • Turning failures into opportunities • Building loyalty with younger employees • Creating a safe and productive work environment Don't miss this powerful conversation packed with actionable advice for aspiring leaders and entrepreneurs. Watch now and subscribe for more insider secrets on building successful businesses and thriving company cultures! 📺 #LeadershipSecrets #CompanyCulture #BusinessSuccess #DigitalSocialHour #SeanKelly #caraccidentlawyerdenver #coloradoattorney #denverattorney #ramoslawfirm #organizationalculture CHAPTERS: 00:00 - Intro 00:35 - Purpose of Event Tomorrow 01:30 - Your New Book: The 12 Steps 03:26 - Health Crisis: Brain Cancer 05:23 - Fixing Paralysis: Brain Surgery 10:07 - Positive Mindset Journey 11:23 - Plane Crash Experience 17:38 - Reacting vs. Freezing 21:22 - Hire Slow, Fire Slower 26:05 - Key Decisions vs. Gradual Growth 27:14 - Learning Through Experience 29:56 - Motivating Your Team 30:07 - Where to Find Brett APPLY TO BE ON THE PODCAST: https://www.digitalsocialhour.com/application BUSINESS INQUIRIES/SPONSORS: [email protected] GUEST: Brett K Oubre https://www.instagram.com/brettoubre/ https://brettoubre.com/ LISTEN ON: Apple Podcasts: https://podcasts.apple.com/us/podcast/digital-social-hour/id1676846015 Spotify: https://open.spotify.com/show/5Jn7LXarRlI8Hc0GtTn759 Sean Kelly Instagram: https://www.instagram.com/seanmikekelly/ Learn more about your ad choices. Visit podcastchoices.com/adchoices
Chapter 1: What is the purpose of the event Brett is attending?
It's not like the old days, worked one job your whole life and got retirement money.
The reason that the fear worked in the 40s and the 50s and the 60s was because the lack of decent jobs in the state of the economy all the way to like the 80s. If they got whacked, there was no other place to go. Now there's millions of options. There's more jobs than there are people willing to take.
All right, guys, out here in Vegas with Brett, who has an event in town tomorrow. Thanks for coming on, man. Thank you for inviting me. Of course. Yeah, I saw your event with Michael Franzese tomorrow and John Maxwell, right?
Chapter 2: What health crisis did Brett face?
Yeah, it's going to be Franzese and Maxwell and I. And what was the purpose of this event? Um, we're going to call it the, you know, John's going to talk about his new book, um, you know, high road leadership. Um, Michael's going to talk about being a remade man. And I mean, you know, he was a made member in the mafia and, you know, he kind of transitioned from that in 85 when.
after he went to prison, and then mine's going to be remaking the man, if that makes sense, talking about. And, of course, we're using that, saying man, but we mean either gender.
But in terms of remaking yourself, whether you're just getting started, whether you're in the middle and you kind of got stagnant, or you're towards the end of your career and you want to get started again and make that legacy impact for you, Cliff.
right so the 12 steps that's the book you just released right it is and that was about re remaking yourself as a person well the 12 steps is you know when i got started and my dad was a minister and not that that wasn't great i mean he had a lot of uh great values that he taught me as far as uh family values as far as keeping your word and doing great things and
and work ethic and those type of things. But when it came to business acumen and some of the things that'll make your career successful outside of the religious community, he didn't have that.
So, you know, one of the things is a lot of people, the reason why history repeats themselves inside family, because they say, well, my dad did it like this, or my dad did it like this, or my mom did it like this, my mom did it like that. And at the point, I remember when it happened, I realized that my parents don't have all the stuff. And that's okay.
Because you meet other people that come alongside of you and make up for what your parents are not strong at, which doesn't make your parents negligible in those scenarios. It means it just helps you get further faster. So in my... a particular situation. I wrote this book, 12 Steps, which is not I wake up in the morning at 5 a.m., I go to the gym, I eat right. It's not a book like that.
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Chapter 3: How did Brett maintain a positive mindset during challenges?
We all know those things. I would get up, I would take off, I'd hit that wall, pull back. I would kind of learn from the concept, I mean, from the mistake on my own with no guidance. And I said, if I can write this book about the concepts that you can apply to your own life, I could help people get further.
Chapter 4: What lessons did Brett learn from his plane crash experience?
I love that. And you've been through some stuff, my man. We got to get into this.
Yeah, a few things.
Quite a few things. Quite some traumatic incidents, right? There's been a few. So I know you have the paralysis, the health crisis, the plane crash. I don't even know where to start. Which one of those came first, I guess?
I mean, if you put it in that context, I mean, in 2012, I was getting ready to go to a college football game, and my son was sitting there, and he said, Dad, would you watch Star Wars with me before you leave? And I said, sure, son. I had to move a table upstairs, and as I'm getting ready to go upstairs, this arm comes up, And I'm fighting with all my might to get it down.
Then the next thing I knew or remember, I'm in an ambulance going to the hospital.
Whoa.
Well, obviously I had a seizure. They thought I had a stroke, but it was a seizure. Went to the hospital. They did a brain scan. The ER doc, which I don't think he was a bad person, but he didn't have all the information. And he came back and says, you have metastatic brain cancer, and you got six to ten months to live.
Well, obviously, I didn't – I'm not going to just – it's not that I'm not going to trust my doctors, but I'm going to do more research. I'm not going to go just based on one opinion.
Right.
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Chapter 5: How can leaders motivate their teams effectively?
Chapter 6: What are the key takeaways from Brett's book 'The 12 Steps'?
The reason that the fear worked in the 40s and the 50s and the 60s was because the lack of decent jobs in the state of the economy all the way to like the 80s. If they got whacked, there was no other place to go. Now there's millions of options. There's more jobs than there are people willing to take.
All right, guys, out here in Vegas with Brett, who has an event in town tomorrow. Thanks for coming on, man. Thank you for inviting me. Of course. Yeah, I saw your event with Michael Franzese tomorrow and John Maxwell, right?
Yeah, it's going to be Franzese and Maxwell and I. And what was the purpose of this event? Um, we're going to call it the, you know, John's going to talk about his new book, um, you know, high road leadership. Um, Michael's going to talk about being a remade man. And I mean, you know, he was a made member in the mafia and, you know, he kind of transitioned from that in 85 when.
after he went to prison, and then mine's going to be remaking the man, if that makes sense, talking about. And, of course, we're using that, saying man, but we mean either gender.
But in terms of remaking yourself, whether you're just getting started, whether you're in the middle and you kind of got stagnant, or you're towards the end of your career and you want to get started again and make that legacy impact for you, Cliff.
right so the 12 steps that's the book you just released right it is and that was about re remaking yourself as a person well the 12 steps is you know when i got started and my dad was a minister and not that that wasn't great i mean he had a lot of uh great values that he taught me as far as uh family values as far as keeping your word and doing great things and
and work ethic and those type of things. But when it came to business acumen and some of the things that'll make your career successful outside of the religious community, he didn't have that.
So, you know, one of the things is a lot of people, the reason why history repeats themselves inside family, because they say, well, my dad did it like this, or my dad did it like this, or my mom did it like this, my mom did it like that. And at the point, I remember when it happened, I realized that my parents don't have all the stuff. And that's okay.
Because you meet other people that come alongside of you and make up for what your parents are not strong at, which doesn't make your parents negligible in those scenarios. It means it just helps you get further faster. So in my... a particular situation. I wrote this book, 12 Steps, which is not I wake up in the morning at 5 a.m., I go to the gym, I eat right. It's not a book like that.
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Chapter 7: How can one retrain their brain for success?
Yeah, a few things.
Quite a few things. Quite some traumatic incidents, right? There's been a few. So I know you have the paralysis, the health crisis, the plane crash. I don't even know where to start. Which one of those came first, I guess?
I mean, if you put it in that context, I mean, in 2012, I was getting ready to go to a college football game, and my son was sitting there, and he said, Dad, would you watch Star Wars with me before you leave? And I said, sure, son. I had to move a table upstairs, and as I'm getting ready to go upstairs, this arm comes up, And I'm fighting with all my might to get it down.
Then the next thing I knew or remember, I'm in an ambulance going to the hospital.
Whoa.
Well, obviously I had a seizure. They thought I had a stroke, but it was a seizure. Went to the hospital. They did a brain scan. The ER doc, which I don't think he was a bad person, but he didn't have all the information. And he came back and says, you have metastatic brain cancer, and you got six to ten months to live.
Well, obviously, I didn't – I'm not going to just – it's not that I'm not going to trust my doctors, but I'm going to do more research. I'm not going to go just based on one opinion.
Right.
And so – They kept me overnight at the hospital. I had a couple of friends that knew a neurosurgeon in New Orleans. I went to see him. He also trains all the residents for neurosurgery out of the LSU system and came out of one of the other major universities. He's one of the best, probably top 5%. He did surgery on it. He came to me and he said, all right, well, let's do it Tuesday. I was like,
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Chapter 8: What does Brett believe about the nature of success and happiness?
And I think the first thing you've got to do is fix that self-esteem. So that was a long way around to answer you is I started out, and while I knew I had talent and I knew I had ability, I felt that low self-esteem because I was scared to fail and scared to get out there and do that.
Yeah, I can relate to that. Yeah, I feel like as children, there's something pure about it and positivity is there. And then throughout life, it kind of gets drained or something. You know, we start losing that creativity almost.
Right. That's part of the whole retraining in your mind is, you know, one of the things I talk about is go back. to the last time you had success and that may be as far as in a positive mindset to that seven-year-old mind and think about what that seven-year-old mind had to experience to feel that way and then start from there as you apply it into your adult life i love that um
So the plane crash that happened after this or before?
I mean, that was the, I'm getting my, the brain surgery was in 12. That was in 19.
Oh, got it. So seven years after that. Wow. And what, what was the details of that incident?
Well, I wasn't supposed to fly with him that day. I was going to let the pilot go get her. And I was just going to stay home and wait for her to come back. But I was bored, didn't have anything to do. And so I called him up and I said, James, you mind if I ride with you? And he said, no, come on. I love the company. So
We flew down there, landed, went to eat with them, came back to the airport, did our normal stuff, did our pre-checks of the plane. We go to takeoff. As we're taking off, we're climbing through. We get to 3,000 feet. And then all of a sudden, the plane stops accelerating, and the propeller was still operating at this point, but you could see it slowing down.
And it would be like you and I being on the interstate, and then all of a sudden I took my foot off the accelerator, and you're going, Brett, why are you doing that? So I wasn't the pilot. I was just the passenger, I was flying it, which you can under a pilot's supervision, and the proper protocol, as you say, your flight controls.
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