Chapter 1: What is Mo Falah's journey from solar to Medicare?
come in front of me why am i going to worry about it when i have a proven track record of 30 years that i've overcome every single thing that i've ever experienced and how old are you for 28 years you have a 28 year track record of overcoming every single thing that you've ever experienced and you survived it in moments when you didn't when you were like how the fuck am i gonna get past this and sometimes i thought i was gonna die yeah yeah yeah
All right, guys, we got Mo back on the show. You might have remembered him. One of my earliest guests, I think. One of my first 25. How's it going, man? Good, man. Good to be back. Yeah, it's been two years. You're in a whole new industry now. Totally different. Yeah, I think the first time you came on, it was solar. Yeah, it was right after I sold the last company. Nice.
So talk to me about that transition from solar to this. Yeah, you know, we're still like a sales brokerage. That's what the previous organization was. But we're now just doing it a whole lot bigger than what we did before.
And, you know, one of the cool things is that when you do something a second time around, when you're building business a second time, you've got reference points that you can look back to. And like, you know, you've had previous businesses. And so you know what mistakes that you made prior.
So our growth trajectory where we're at right now is just significantly better than anything that I've done historically. I mean, and quite frankly, we are already, you know, we've been in business for seven months now selling Medicare. We're already about three times more valuable than what my last company was three years into the business. Wow. Yeah, just from a valuation standpoint.
Is that because it's less door to door and more on like phone calls? Yeah, well, I mean, it's like it's the scalability is the size of the market. And really one of the biggest things is like the monthly recurring revenue. Right.
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Chapter 2: How did Mo launch Better Life Financial Group?
And that's what creates a lot of value. You know, when you look at businesses that want to sell, you want to think about things that create consistent income. That's why Netflix is so valuable. Amazon, they got Amazon Prime, right? People pay monthly fees to be able to be on the program. That creates a lot of security for investors. And solar was a one-time commission.
So you're relying on salespeople. If you lose your sales team, you lose all of your revenue. So this model, we have a monthly recurring revenue model. So it's not dependent on the salespeople. It's dependent on the book that you actually build. So we're far more valuable just from a valuation standpoint. Interesting. And the offer you're pitching, Medicare, that's been around for a bit, right?
It's been around, yeah, for quite some time. So was it very saturated when you entered the market? No, not at all. Really? Really. Like, there are currently about 71 million Americans on Medicare. Because once you're 65, when you turn 65 in America, so long as you've lived in America for 10 years and paid taxes for 10 years...
When you turn 65, you become automatically eligible or enrolled into Medicare. So you have to have it. It's a product that the government, it's funded, it's federally funded through taxpayer money. And when you turn 65, you basically get eligibility for it. So there's 71 or so million Americans on Medicare today and about 15,000 turning 65 every single day. So our market size is much bigger.
And there aren't enough people out there that can actually service the demand of individuals that are on the product. Wow.
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Chapter 3: What challenges did Mo face while navigating the Medicare market?
So the strategy is to find people that qualify, then close them, right? Yeah. Well, I mean, anyone who's 65 and older qualifies. Got it. And 15,000 people a day turn 65. Yeah. And it's only getting bigger because right now, like the boomer generation is starting to get older. And so that number only goes up every single year. Interesting. Wow. What a unique thing to get into.
How did you even come across this? So like after I sold the last company, I took, I had probably like a two year hiatus before I launched. Yeah. A little retirement, 27 years old, retired. You pondered the meaning of life on that. Yeah, I did.
Look, what I found was really cool is like, you know, everyone talks about, you know, they have this dream of, you know, I'm going to get some, you know, big paycheck one day and eventually go and just hang out on the beach and relax. And, and I'll tell you that, lull of non-production was probably some of the lowest points of my life.
Chapter 4: What strategies does Mo use for inbound sales in Medicare?
Wow. Like, you know, production is really the basis of morale. And so if you're not producing and when you have potential, like, you know, you're an individual that has potential. I'm an individual that has potential. When you're somebody that has potential, you have to go out and you have to create impact.
And when you're not doing that, you actually start to introvert and you start to, you start to shrink in what you can actually go and accomplish. And, And so like that period of time, that two years, like the first, like, you know, a couple of months, it was like, okay, cool. This is fun. But I took too long in terms of like actually getting back into it.
And then I started to get like really depressed and I'm like, what the fuck is wrong with me? Like, I've got more money than I've ever had before. I'm financially free. I got the real estate. I got the assets. I got the cars. I got the watches. I got all of that. I'm like, why the fuck am I so unhappy?
Chapter 5: What insights did Mo gain from the acquisition workshop?
And it wasn't until I realized that getting back into production, helping create impact, improving people's lives, creating opportunities for others. That's when I was like, okay, cool. Like this is actually what makes me happy, which is a really great realization that like, it's not, and it's kind of cliche. You hear the thing, right? Like it's not about the destination. It's the journey. It's,
Until you actually experience it, you may not think it's actually legit, but it is very, very legit that like the chase is far more fun than acquiring the thing that you're chasing. 100%. It's not even close. Not even close. I've been similar. I didn't make as much as you, but I had a decent like stack of cash. I had like 10 mil and most depressed I've ever been. Yeah.
Like not even like sleeping 12 hours a day. No one to text, no one to talk to. Did you just like stop working after you got that? Yeah, it was during COVID. Yeah.
Chapter 6: How important is mentorship in Mo's entrepreneurial journey?
So that made it even worse because I couldn't see anyone. But dude, yeah, money does not fix the problems you're dealing with at all. You know? And you think it does. You think it does. Like and it does solve some problems like for sure. But there are things like from a spiritual level on like expansion and impact that like money doesn't solve. Money is just a physical thing.
But like you going out and helping other people and delivering impact is really more like a spiritual thing. Yeah. Like when I'm filming, I get fired up. Yeah. That's the most like fulfilled I am. Yeah. Well, dude, you couldn't shoot, you know, as much as you shoot if you weren't fulfilled. Right. Right.
Like, dude, the production that you put out and how much content and how much effort it like if you if you didn't find purpose and excitement about that. I mean, I don't think that like some people can like thug it out and push through it. But for the quantity of volume that you're putting out, dude, if you aren't excited about it, I don't think that you'd be able to push through this capacity.
Chapter 7: What common mistakes do entrepreneurs make when scaling businesses?
Exactly. For this long, at least. Yeah. The longevity of it without any burnout. No. Yeah. Dude, I get to talk to the most interesting people in the world. Yeah. And this show has helped me refine my purpose. Yeah. Meaning in life. Yeah. You know. And it's cool, dude. Like, I mean, how much perspective you get.
Like, dude, I see some of the people on your show and I'm like, some of these guys are like some characters. Some people out there, I'm like, what the fuck is going on in their mind? Well, I've had the top numerologists, the top channelers, the top businessmen, all sorts of people, the top athletes. Yeah. And then I get to see their perspective on life.
Chapter 8: How does Mo manage mental health challenges while running a business?
Yeah. How has that like shifted you? I'm curious, like how, you know, I'm doing, you're doing the podcast. Yeah. But like, how is that? Like, it's so curious, right? Like when you see so many different personalities, I mean, you probably had what, over a thousand people? 1,700. Yeah. Like 1,700 whole new personalities.
And like, you don't just find like a Joe Schmo that comes onto this podcast, right? Like you're somebody that has like your own. The Trilight from Therasage is no joke. Medical grade red and near infrared light with three frequencies per light. Deep healing, real results, and totally portable. It's legit. Photo bio modulation tech in a flexible on-body panel.
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So like with 1700 different types of personalities, like how has that like shaped you from like before you started to where you're at now? It's caused me to be a lot less judgmental. Growing up, I used to judge heavily. I think I learned it in like public school just to like judge people based off how they look, how they talk, how they think.
their hobbies, their activities, if they're a nerd or whatever, if they're an athlete. So it's caused me to be way more open-minded. It's caused me to really value authenticity also. Because like if you're the best chess player in the world, I have to respect that. Like some people might call you a nerd or whatever and downgrade that. But that takes a lot of skill to become that level, you know?
Yeah. So yeah, it's just shifted my whole mindset, dude. Like also when I started the show, it was all about money, if I'm being honest. It was a business show at first. All the best marketers in the world. That's when I invited you on because you were killing it.
business and that got boring dude just talking about money and business all day now it's shifted into just like really interesting and purposeful conversations nice man i love that it's been fun dude yeah and real fun nice yeah um business was the main thing for like 26 years of my life making money and now it's not so it's an interesting shift it's all from the podcast yeah nice i love that yeah it sounds like you're on a similar thing too
Yeah. You know, we're like we're just we're pushing to expansion, man. We have a big mission. We've got big purposes. We want to help a lot of people. And I mean, we're doing it. Yeah. Talk to everyone about the product that aren't familiar with it, I guess. Yeah. So so in January, I launched Better Life Financial Group and it's a Medicare distribution organization.
So basically what we do is we help deliver solutions for senior citizens. With their health care and getting them into the best product or best plan with the carrier. So so the cool thing about Medicare is that, you know, it's federally funded. It's backed by the government. They basically subsidize and privatize the insurance and they pay the carriers directly.
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