Digital Social Hour
Nick Fowler: From $0 to $2.5M: My TikTok Shop Success Story | DSH #1507
24 Aug 2025
Chapter 1: How does Nick balance his military career with running a TikTok shop?
Because you kind of have to have a consumer mindset when it comes to finding products yourself. I would say, and I'm genuinely honest about it, I am definitely a consumer. I love to buy stuff.
Chapter 2: What strategies does Nick use for live streaming on TikTok?
So like I kind of come from my own mind, like what would I want to buy? And like if I had a certain problem, would I want this product? And if you can look at that and it kind of catches your eye, then that's where it's like really nice to have. Shop, he's also a Navy rescue swimmer. Good to see you, man. I know you got work tomorrow.
Chapter 3: How does Nick find winning products to sell on TikTok?
Yeah, I appreciate it.
Chapter 4: What are the top countries for TikTok shop sales?
Thanks for having me. So you're still active in the military right now? Yeah, still in. I got work tomorrow.
Chapter 5: What makes a product go viral on TikTok?
Wow. You're able to do that with the TikTok shop at the same time? Yeah, it's pretty weird.
Chapter 6: How has Nick's success impacted his family and friends?
Definitely a huge time management issue I have to deal with every day. You know, go to work, deal with the whole workday, and then I come home and then work a whole other workday doing this whole other side business. It's like two different worlds. Like, go military to a very structured life to a very, like, I'm self-structured in this business.
Chapter 7: Where can listeners connect with Nick for more insights?
So it's pretty weird. Yeah, that's impressive. I feel like that's also a good opportunity, though, the fact that you can still make money on the side doing something like that.
Yeah, it's weird because I've always been into business stuff, but to have it completely take over the whole military income, I completely took over my own military income off of just TikTok shop, which is a very interesting thing to have happen in such a short amount of time that it did. Did that kind of make you think about life a little differently?
yeah definitely yeah it was definitely like because i'd never made much money in my entire life oh really you know until this like i mean the military was the most money i ever made it was nice it's great um but then to have like making my entire yearly salary in like a month yeah because this took off quick yeah super quick 2.5 million your first year yeah in sales and then yeah which is insane like it takes people lifetimes to ever achieve those revenue numbers i feel like
Yeah, and I was expecting to have it take a long time. I was like, I'm going to be patient with this. And I've generally been into like business stuff like this, but I was like, I'm going to let it wait.
Chapter 8: What is the future of TikTok shop and live streaming sales?
I'm going to take its time with it. But then to have it like first month, it was my first full month.
uh january of 2024 i was actually here in vegas yeah for it um or here in vegas for new year's and i was just with my wife and i was just checking my phone to see like what the sales were and i made like 900 in a day and it was my first like couple weeks doing tick tock shop and then out of the blue it was like you know a thousand dollars the next day wow like and it was just like three thousand five thousand eight thousand dollars a day in commission um taking home every day was just insane but um
And that was only a couple of weeks into it, which is the wildest part about it. I was like, I was not expecting that whatsoever. And then just, yeah, whole life changed after that. It's so relatable because like the average person could do this. Like you were talking earlier, a bunch of your family members are doing this, right? Your mother, your sister. Yeah. So it's really cool.
Yeah, so once I did that, like once I started making a good amount of money, I told my sister and I told my two best friends and then they started doing it. And my sister, she's the number one TikTok affiliate in the entire world for home and living category products. So she made 7 million her first year or 5 million her first year. Holy crap. Yeah. In sales. That's crazy. Yeah.
And then, uh, so she blew me out of the water with sales now. And then my two best friends, they made about 2 million in sales each. Wow. And then my mom, I got my mom onto it and my mom's at, I think 2 million in sales. And she never even had the TikTok app. She downloaded the TikTok app, started doing this and then made 20 some thousand dollars for second month. That's insane. In commission.
Yeah. All in your guys' first year, you're achieving these numbers. Yeah. Yeah. So crazy. And then I started teaching like a bunch of other people. I taught my physical therapist brother. He's one of the biggest live streamers on the app for like live streaming products. And then just a bunch of other people. And I think it was like 21 million out of the people in sales.
Our first like, I think year and a half or so. So great. Yeah. So is going live the strat? Is that your strategy? No, I think live streaming is the future, but I don't think it's currently the best. I think it's best for conversions. So for the amount of viewers that you're getting on a live stream versus a video.
So if you get a video, people are not likely to purchase as much as they would a live stream because it's in that moment. It's like QVC. So people are more likely to purchase then. But if you're like thinking right now, I think the easiest way to maximize your time for money is videos. And they just like you could pump out like 40 videos. And I'm even getting my wife on this right now, too.
And like the more that she pushes out, the more money she makes. So it's like if you just follow basic strategies of making content, you'll make good money. The power of content. Plus, it doesn't take much money to film content. Yeah, not at all. That's the nicest part about this is that you could start with literally no money involved and make a ton of money, which is super cool.
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