Digital Social Hour
Robert Neuner: How a Beer Distributor Built a Global Oxygen Brand | DSH #1630
19 Nov 2025
Chapter 1: What is the main topic discussed in this episode?
Boxing were banned and MMA were banned.
Chapter 2: How does supplemental oxygen actually work?
And tennis were banned.
Chapter 3: What led Rob to transition from beer distribution to canned oxygen?
And the USTA bans the use of oxygen.
Chapter 4: What challenges did Boost Oxygen face with the FDA?
I was with one guy, Winder Bill, he had only one lung.
Chapter 5: How did Boost Oxygen gain retail presence in major stores?
And he had to get special dispensation from the USTA to use our oxygen.
Chapter 6: Why is there public skepticism about 'selling air'?
Wow. And people are like, you know, why are you selling air?
Chapter 7: How is oxygen used in sports like boxing, MMA, and tennis?
It's like, no, it's not air.
Chapter 8: What was Rob's experience pitching on Shark Tank?
It's pure oxygen.
I'll be honest, that was my first reaction when I first saw it. Okay, guys, we got Rob from Boost Oxygen here. What a cool product, man. He made these custom bottles right here.
Thanks for these. They're good. Yeah, it's all Bill Banks, the social media guy.
Yeah, these are sick. And I took a couple of, what would you call it, hits?
Hits, inhalations, you could call it what you want.
Yeah, can you explain the process of inhaling oxygen, what that does for the body?
Yeah. So oxygen will do essentially nothing for you if you're not depleted. So if your SpO2 levels are low, if you're short of breath, if you are at altitude and you're short of oxygen, you breathe it in, you feel better. Got it.
And as you get older, you lose some oxygen levels too, right?
You do. Yeah, exactly. I think what's the 2% of your lung capacity every year after the age of 50. Wow. So people who are older or hiking and stuff really, really appreciate having a little extra oxygen. Yeah.
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