Digital Social Hour
Scaling to 8 Figures: Eric Siu's Unconventional Method | Eric Siu DSH #1095
13 Jan 2025
🚀 Scaling to 8 Figures: Eric Siu's Unconventional Method 💰 Join Sean Kelly as he sits down with marketing guru Eric Siu to uncover the secrets behind scaling a business to 8 figures! 🔥 Eric shares his journey from esports gamer to successful entrepreneur, revealing unconventional strategies that propelled his agency to new heights. In this eye-opening conversation, you'll discover: • Why business is the ultimate game for former gamers 🎮 • The power of focus and long-term thinking in entrepreneurship 💼 • Eric's insights on crypto, AI, and the future of marketing 📈 • The truth about agency valuations and exit strategies 💸 Don't miss out on Eric's game-changing advice on building a sustainable business and achieving financial freedom. Whether you're an aspiring entrepreneur or a seasoned business owner, this episode is packed with valuable insights you can't afford to miss! 🎧 Listen to Eric's podcasts: • Marketing School • Leveling Up 👉 Follow Eric: @ericosiu on Twitter and Instagram Hit that subscribe button and join the Digital Social Hour community for more insider secrets from top entrepreneurs! 🚀 #DigitalSocialHour #SeanKelly #EricSiu #Entrepreneurship #MarketingTips #BusinessGrowth #aiautomationagency #aiautomation #googletrends #aitools #aiagency CHAPTERS: 00:00 - Intro 00:57 - How Eric Made His Money 02:26 - Eric's AI Innovations 04:32 - Dangers of AI Technology 06:37 - AI Saving Eric Money 08:44 - Acquiring Business Agencies 12:09 - Future Trends in Podcasting 17:29 - Your YPO Networking Event 18:33 - Importance of In-Person Performances 19:56 - Recent Podcast Valuation Trends 21:33 - Consistency in Business Success 23:00 - Poker Strategies and Business 24:05 - Business as a 24/7 Sport 26:40 - Success Without a Degree 29:04 - Upcoming Podcast Guests 30:11 - Utility Friends vs. Personal Friends 32:44 - US Fertility Rate Insights 34:45 - Financial Requirements for Success 36:11 - Agency Space Saturation Analysis 37:45 - What's Next for Eric APPLY TO BE ON THE PODCAST: https://www.digitalsocialhour.com/application BUSINESS INQUIRIES/SPONSORS: [email protected] GUEST: Eric Siu https://www.instagram.com/ericosiu SPONSORS: SPECIALIZED RECRUITING GROUP: https://www.srgpros.com/ LISTEN ON: Apple Podcasts: https://podcasts.apple.com/us/podcast/digital-social-hour/id1676846015 Spotify: https://open.spotify.com/show/5Jn7LXarRlI8Hc0GtTn759 Sean Kelly Instagram: https://www.instagram.com/seanmikekelly/
Full Episode
You give up gaming too? I know you used to play esports. I can't play games anymore because anytime I start playing a game, like I started playing Diablo 3 maybe like when I was 27 or 28. And I'm just like, I just kept thinking about business. Business is the ultimate game. And I think any kid that grows up playing games, I was just like, dude, what am I going to do?
What if I can't find a game to play in real life? All right, guys, we got Eric on the show today. One of the top marketing podcasts, right? Yeah. Thanks for having me, Sean. Absolutely, man. I've been following you for a bit now. So it's cool to finally meet in person. We crossed back and forth, I think, during all the crypto stuff, but it's great to finally meet you. Yeah.
Crypto market's been, it looks like it might come back. I think hopefully it rips next year. We'll see. Yeah. Bitcoin's already at 68, right? So, and people are upset about that. Yeah. I don't know why it's like, it's close to all time highs. Yeah. I guess cause ETH is a little low, but yeah, we'll see. Next bull run might be a good one. I think it will rip.
Is that how you made a lot of your money crypto? Uh, yeah, I mean, I'd say the vast majority of my net worth's in business. Um, but I think, you know, crypto, I don't know if you played a lot, you're Asian. You probably played a lot of games growing up. So did I. Right. So it's just a way of, uh, gaming as an entrepreneur now. So yeah. Yeah.
I remember buying crypto in like high school and I just kept that. Oh man. What year was that? I was a junior. So 2014. Okay. So yeah, I bought my first Bitcoin when I was 2013. Yeah. And one Bitcoin and I sold it when it was 2000. Yeah. Paper hands. Yeah. Paper hands. Paper hands. Oh man. You went the full route, academic route, right? College degree and everything.
I did for my parents, not for me though. Same. Yeah. I didn't make it all the way. Oh, you didn't? Yeah. Good for you. Well, here's how I justified because Asian mother, I had to provide some revenue first. So I started a business freshman year. I think it got to like 150K and then I dropped out. That's great. Yeah. Yeah. So you proved yourself.
Yeah. But a lot of people want to drop out with nothing. So it's like the risk to reward. Yeah, they're not thinking it through. Yeah. What did you major in? History and econ. Whoa. Yeah. But I did that because I wanted to play poker longer. So I stayed one more year extra in high school to play poker longer. Oh, so you were a poker player back then? Yeah.
Damn. History. History. I've never heard that major. Yeah, it's a total BS major because all I did was go to Wikipedia the day before I needed to turn something in. I just like read it and I wrote something and that was it. Oh, that's hilarious. That was before AI.
Yeah, yeah, yeah. Now you just use AI. Yeah, I remember those five page essays in college. Oh my gosh. Now people are writing it in minutes or using AI every day. Every day, yeah. I mean, even earlier this week, and you've probably heard about it already, but Bolt.new, we're just using it to build front ends and giving it to developers and moving it forward that way. There's some cool things.
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