Digital Social Hour
Shea Fisher: Why Most Couples Don’t Survive the Identity Shift | DSH #1595
30 Oct 2025
Chapter 1: What challenges do couples face after marriage and kids?
If you get a million views on Spotify, is that pretty good money? So you make like 0.2 of a cent, 0.02 cents per stream. Okay, so that'd be $20,000. Yeah, so you really need to get a lot of streams to do well. But like there's different ways to make money in the music industry. So if you're a songwriter, you make a portion of the royalties of the song.
So like if you wrote the song by yourself, you make it all. Like my current single I wrote with Walker Hayes. He's another country singer. So we would go 50-50. Okay, guys, we got Shay Fisher here today, wife of a previous guest, Tyson. Good to meet you. Yes, nice to meet you. I feel like I know you because I've heard so much about you from Tyson.
I'm like, okay, we need to connect, but I am pumped to be in Vegas. Yeah, shout out to Tyson, man. I literally cold DM'd him, invited him to my event in Denver, and he showed up. I know. And that's how we met. And then he kept talking about this guy. He's like, I'm going to take this guy to his first rodeo. So he told me all about it. But we're pumped that you're in the Western industry now.
Like, this is really cool. I'm part of it. That rodeo was packed. I couldn't believe it. That's a big industry. It's a whole different industry, like country music and rodeo. And even with what the guys do on the road, like Tyson right now is on the road.
Chapter 2: How can couples rebuild attraction over time?
And it really is similar to a singer. So he's on the road for three months of the year, takes the tour bus out, and does not come home. So I'm juggling music and then I'm home with the kids and then I'm flying out and doing the wife duties. And, you know, it's just, it's a busy summer. It really is. It must be tough because he's traveling a lot, you're traveling a lot.
So you guys don't even see each other that much anymore. Well, I will say when you don't see your husband often, when you do see them, it's really good and you make the most of it. Yeah. So he's marriage fiery and alive. Yeah. We'll leave that up to interpretation from the viewers. Yeah. That's interesting though. So do you bring them out on tour with you ever? Yeah. He's so busy. Like,
Well, it depends. So Tyson had retired for a couple of years.
Chapter 3: What communication strategies can reduce arguments in relationships?
And then he was doing a lot more stuff with me. And then he unretired. So now he's very busy. But kind of how we've been making it work is a lot of the country music festivals and things I'm doing are working side and side with rodeos. So I was able to go out over the summer and do PR work, TV interviews based around the rodeos. Hmm.
So it did work pretty good because we were able to kind of keep the kids with us a little bit. Obviously not now, cause it's such a, it's the end of the season. It's crunch time. You know, he needs to be focused and doing what he does. So he makes the national finals. Yeah. Shout out to him, man. Cause he's had some nasty injuries. He was telling me about the heart thing last time I saw him.
That is crazy shrapnel. Yeah. It's been, it's been a wild ride. I mean, Tyson's 42. So he is double the age of half of these contestants on the pro circuit.
Chapter 4: How do boundaries and roles contribute to a healthy marriage?
Yeah. Which every time he like, if he brings that up, I'm like, hey, you know what comes with age is knowledge and experience, which is what I feel like, which is what he has above the rest of the younger guys. Yeah. Is that the music industry too? Is it a lot of younger people these days? You know what it is? I was signed at 16. And obviously. It's just changed so much the industry.
When I was signed, it was albums. People went to stores. So when I took a break from the industry for a while and I came back into it, I was like, oh, my gosh, like people don't buy albums anymore. Like everything's so digital. But it's made it really easy for independent artists. Honestly, as I was signed a record deal for 15 years and you're told what to say, what to wear.
I mean, it is very much – it's not scripted, but it's very much a controlled environment. Yeah. Even to the likes of, hey, you can't hold a glass of water if it looks like a glass that could be a vodka glass. Wow. Because then you're 16 in your image. You can't have orange juice in a clear cup because somebody's going to say you're having orange and vodka.
So, like, at 16, I had to have such a clean-cut image because I was – I mean, I don't want to compare like Taylor because I'm different, but I was that generation of younger people listen to my music. So I had to make sure. I mean, you couldn't be seen in public with with guys.
But, you know, I really seen the ins and outs because when I moved to Nashville and I was with my record label and we were trying to build momentum here, we came out, we went out to Beverly Hills and my label like, OK, so you're going to go to coffee with this this woman person and we're going to pay them. We're basically paying them for 30 minutes of their time.
Y'all two are going to sit down, have a coffee. Photo's going to be taken. And then you're going to say bye.
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Chapter 5: What identity shifts do women experience after becoming mothers?
I'm like, you what? They're like, yeah, because then the photos get in the magazines. And then you're talked about. Like, this is crazy. It's just a whole different world. Like, so now when I read magazines, any of the magazines, I see like two people having coffee or leaving a restaurant together. I'm like, oh, how much did they pay for that? That's nuts. Yeah.
I've heard similar stories of people calling the paparazzi on themselves. Oh, for sure. Yeah, absolutely. Absolutely. So it's just a whole different world. And at 16, I will say it was a lot stepping in into that and then moving to the US halfway around the world by myself. It really was a roller coaster because I just I wasn't from a musical family. I'm from a rodeo family.
My dad's a bull rider. My mom's a rodeo contestant as well. So it was a whole new world. That transition must have been nuts. It was. And I'm like, I'm a guy's girl. So when I flew to the States, I flew my band, all boys and my manager over. So I lived in the house with seven guys. Jeez. And I was on the road touring me and the bus and the seven guys. But it was a great experience.
But when I was in Nashville, I was doing great. My son was doing really good at radio.
Chapter 6: How does Shea balance her career and family life?
Honestly, I thought I was a big deal. And my record label shuts down overnight. Like, I remember getting a phone call from my record label like, hey, the money behind the label – There was fraud. There was weird stuff going on. It shut down. So it was literally like I had moved my whole world to the States, and then in a split second, I was like, I don't know. It's all gone.
So I was like, it was such a hard place because I knew I could move home to Australia and do pretty good there in music, continue doing. Like I've had number one songs back home in Australia and was touring, but... I just always had dreamed of being in America. I knew there was, you know, they say that there's so much opportunity here. And there is.
So I just wasn't really willing to give up on a dream and a goal yet because I didn't feel like I was here for no reason. And that's, I just stayed hooked. I kept writing songs in Nashville. That's where business came in because I knew that, hey, I don't have a paycheck coming in anymore from a record label. So I have to figure out how to pay my bills.
And I started the belt buckle company that we have. And I would sit in Panera Bread and cold call these people. It's the most awful thing, cold calling people. If you've ever done it, it's terrible. But I knew I had to do it and suck it up. And then I was back and forth to Texas. That's where I met Tyson because I was just in that in-between phase of songwriting and businesses.
And now I look back and I think, well, I think that that door was closed for a reason. Cause I probably wouldn't have turned into a great person. I feel like I had just like so much success at a young age and everybody telling me like the sky's the limit.
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Chapter 7: What lessons did Shea learn from her experiences in the music industry?
Like it's really easy to, to get in your own head. Like I can, I can see how young Disney people turn into crazy people when they get older because they've just had so many people like telling him how great they are for so many years. Just you lose all reality. Yeah, most of them end up pretty crazy or broke or like mental issues.
For me, it was good that happening because it allowed me to like focus on other things like business and then and family. And I mean, I didn't know if I'd ever get another opportunity to do it. But I mean, here I am now. Here we are. So you were in Nashville before it was really popping then. Yeah, I was there. I mean, when I moved there, I was right before I turned 21.
I don't even remember what year that was. My goodness. But I spent three years in Nashville. I was there with my label for the year. And then when that record label shut down, I still stayed two more years. But I mean, I'm a country girl and I live downtown Nashville. I mean, I traded the boots and the hat for the high heels. So I was very much out of my comfort zone. Yeah.
And I had to change a lot even to be there. Cause I went from one record label who liked to the cowgirl thing. And then my record label in the States is like, no, we need to go for like more Taylor Swift fans. Like we're going to do cheerleading chant and like marching band. My first video here is it was shot in Beverly Hills. There's cheerleaders and marching bands. And I'm like in high heels.
I'm like, I don't know how to walk in these things. What's what's going on here. Yeah. Yeah. Taylor changed the country game. Right. Oh, 100%. She made it mainstream? Big time, yeah. And honestly, there's some really interesting things, and we're talking about her because she's a load of the news, but she was very, very smart. There's more than just great songs when it comes to Taylor's career.
Her dad and her label, everybody made some really... Calculative decisions to get her to where she was, and it was brilliant, honestly.
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Chapter 8: How does Shea's journey reflect the importance of resilience in business?
The industry's changed now a lot, though. Yeah, the country space or the music? Just the music industry in general, because with everything that's now digital, you have to solely rely on people streaming songs, and it doesn't matter.
Talking to one of my friend's managers, Garth Brooks, and talking to him the other day, he's like, it honestly doesn't matter how many followers you have on social media if you're not getting streams on your song. Yeah. People aren't going to look at you for tours. It's all about the streams. That's how podcasts are, too. It doesn't matter how many followers your show has.
It's about the listeners. How many people listen. It's the same with music. The views. Yeah, that's interesting. It's very interesting. If you get a million views on Spotify, is that pretty good money? So you make like 0.02 of a cent, 0.02 cents per stream. Okay. So that'd be $20,000. So you really need to get a lot of streams to do well.
But like there's different ways to make money in the music industry. So if you're a songwriter, you make portion of the royalties of the song. So like if you wrote the song by yourself, you make it all. But like my current single I wrote with Walker Hayes, he's another country singer. So we would go 50-50 to the royalties for that. Got it.
So they used to say, I don't know the exact facts, but they used to say if you had a number one song at country radio and you co-wrote it, it's about worth 300,000. Wow. For the songwriting portion of it. And that's per year total. That's for that song basically in the standpoint of the song hitting radio, getting to number one and coming back down. Got it.
Now, obviously, you continue to make royalties. But like Garth Brooks, I remember he had a song out that went to number one in like two weeks. And that was awful because they're like, well, it didn't have long enough on radio, so it didn't get near as many plays. So they didn't make the money that they should have made because the song went to number one so fast.
So you really want a song to gradually climb the charts. Got it. The more it's played, the more money you make. Got it. What do you think of these artists selling their catalog now for tons of money? Would you ever do something like that, you think? I mean, probably not, but until I got that opportunity and somebody came forward with that kind of money, it's hard to say yes or no.
We can all sit here and be like, oh, I would never do that. But how much money are you going to pay me? Somewhat everything has a price tag. I mean, I think Taylor Swift made it more like people weren't aware of that until she went through all her legal stuff with her catalog recently, and it made people understand the music industry a little bit more.
But most of the money is made by touring and merchandise and things like that when you're an artist. Yeah, I've realized that recently. I went to Coldplay, the merch they were doing. The shirts were like 80 bucks. I was like, the line was out the door. Crazy. I was doing the math in my head. They must have made like tens of millions. Yeah. Because they get to keep their merch side.
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