Digital Social Hour
Stop Creating Content Until You Watch This ! AI Warning | Eric Galen DSH #1048
Thu, 02 Jan 2025
🚨 **Stop Creating Content Until You Watch This | AI Warning** 🚨 What happens when AI takes over creativity? 🤖 In this mind-blowing episode of *Digital Social Hour*, Sean Kelly sits down with entertainment and tech lawyer **Eric Galen** to unpack the game-changing future of AI, digital twins, and the talent economy. 🎙️ From AI-generated music that sounds like Drake to the rise of virtual influencers, we're diving into the questions everyone is asking: Who owns the rights? What defines authenticity? And how will this impact YOU as a creator or consumer? Eric shares his insider perspective on navigating the fast-evolving world of Web3, blockchain, and AI-powered digital twins. 🌐 Plus, they discuss how embracing technology could be the key to staying ahead—or risk getting left behind. 🚀 Packed with valuable insights, this episode is a must-watch for creators, entrepreneurs, and anyone curious about the future of digital innovation. 🔥 Don’t miss out—watch now and subscribe for more insider secrets. 📺 Hit that subscribe button and join the conversation on *Digital Social Hour*. Let’s shape the future together! ✨ #aiautomationagency #digitaltwin #socialmediamarketing #aimarketing #aivideoeditor CHAPTERS: 00:00 - Intro 00:51 - Eric's Journey into Web 3 02:48 - Rights of Digital Twins 06:35 - Value Proposition in Digital Space 10:05 - AI and the Future of Influencers 12:39 - Rapid Changes in Our World 18:27 - Restoring Trust in Media 21:14 - Understanding Cancel Culture 26:18 - California's Influence on Culture 27:40 - Migration Trends to Miami 29:00 - Closing Remarks GUEST: Eric Galen https://www.instagram.com/ericfgalen LISTEN ON: Apple Podcasts: https://podcasts.apple.com/us/podcast/digital-social-hour/id1676846015 Spotify: https://open.spotify.com/show/5Jn7LXarRlI8Hc0GtTn759 Sean Kelly Instagram: https://www.instagram.com/seanmikekelly/
Chapter 1: What is the main topic of this episode?
What is the value you're providing? Can AI just duplicate? You certainly still own your own likeness. What I think really starts getting interesting, you're going to have digital twins. We're doing deals with the talent. We're not doing it without talent. What happens when AI starts creating things on their own? Drake, for example, and that digital twin then goes and creates a song.
Chapter 2: How did Eric Galen get involved in Web3?
Does Drake own it? Digital twin own it? It really makes you ponder, well, who deserves rights? What does it take to be human? We're at that point now.
Chapter 3: What are the rights of digital twins?
Welcome back to the show, guys. I'm your host as always, Sean Kelly. Got with me an entertainment and tech lawyer for you guys today, Eric Galen. How's it going? Great.
Chapter 4: What is the value proposition in the digital space?
Happy to be here. Thanks for having me. Just literally arrived an hour ago and came down here and it's a beautiful studio. Yeah, we made it happen, man.
Chapter 5: How will AI change the future of influencers?
Yeah. So you're up to a lot of stuff. I don't even know where to start. I have been. I know you're in the crypto space, Web3 space.
Yeah, yeah, absolutely. I got really into the kind of Web3 and crypto space. So I started out as a corporate lawyer, then got into entertainment law in LA and started doing a lot of work in social media, started managing some early social media influencers like Jack and Jack and Madison Beer and some others that kind of came up in the 2014, 2015 kind of range when it was the Wild West for instance.
Chapter 6: What challenges do we face with media trust?
and saw that really progress and evolve. And I think kind of that phase one, the technologies that came out, right? So YouTube, Instagram, those kinds of things really helped start to democratize the talent economy, right? Which had traditionally always been very closed. It was like a castle with a moat around it, right?
Chapter 7: How does cancel culture affect creators?
You had to live in Hollywood or you had to be in New York and you had to kind of know the right people and things like that.
So, you know, technologies around social media that came out around Web 2 really helped open up, democratize, open up, you know, everything from YouTube revenue to brand deals with Instagram to what ended up being things like OnlyFans, which is basically monetizing an audience through direct commerce. And I think we're about to see that same shift again as we start moving to Web3.
When you start looking at the evolution of these platforms and the introduction of new platforms. So, you know, one of the companies that I'm spending most of my time with, It's a Web3 company, and we're developing digital twins, and they're powered by AI, so they can interact. They can live autonomously in games and in the metaverse.
And then when you look at payment systems and blockchain and things like that, there's just a huge amount of promise around where the new talent economy is going.
I'm excited about that. Very exciting. The digital twin stuff fascinates me because there's a lot of people that want to talk to celebrities or girls that think they're hot or whatever. And with digital twins, it seems like it's going to be almost identical to the real person.
I think it's going to start out. I mean, what's interesting is, you know, when you start out, you want to make them identical, right? So you spend time doing motion capture. You spend time perfecting the look and the the sound and the voice and what they talk about and how they react.
And when you start looking at AI and, and AI going and saying, okay, look at everything this person has ever tweeted. Look at what they post. Look at what they talk about. Look at current events, right? You can start to really build out a personality model and a language model and everything else. Um,
What I think is really going to be interesting for anyone that's seen something like the movie Free Guy, when AI gets to the point, and it will, that digital twins, you're going to reach a point where someone's digital twin is going to, for example, let's just say that the real life talent really hates Donald Trump and the digital twin says, I'm going to go vote for Donald Trump.
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Chapter 8: What are the implications of digital twins in entertainment?
You're going to have a degree of autonomy at some point. then I think it starts getting really interesting. And then you have to start thinking about, so when you look at, for example, when you look at where AI is with music, right? So, you know, we've seen AI write quote unquote songs by The Weeknd or by Drake or something like that, right?
And the lawyers and the industry is really grappling with it. It's like, well, it's not actually Drake's voice. It's not actually a recording of Drake. It just sounds like Drake, right? Right. And their original compositions, they're not copying any of the music or lyrics. And yet, you know, the industry is kind of grasping at trying to find lever points to say, hey, you can't do this.
Now, you certainly can't release a song and associate Drake with it because Drake has his own. Name and likeness rights and he has a right to privacy, things like that. So you can't use that. But simply putting out a song that someone heard it and go, wow, that sounds like The Weeknd, for example. It's going to be interesting to see how the law kind of comes down on that.
We've seen like mid journey, we've seen the copyright office starts to say, well, if there's not enough, you know, human involvement, um, you can't copyright it in certain pieces of art that someone used mid journey for. So I think we're, we're really getting into a very, a very new space here. I think it's going to affect the talent and the talent economy in huge ways.
We're seeing it with the strikes, right? We're seeing with the strikes, um, you know, the, the, that looks like hopefully there was some kind of settlement that's coming down now. But most, a lot of that, that argument was around AI, right? And how studios are going to use AI to, you know, the initial concern is they're going to use AI to, to write scripts or to start writing things.
But think about, think about the use of mid journey and AI and the other things to start creating. We've already seen them online, right? You're going to have movies that, you know, where you could use the digital likeness of an actor who never performed Right. But the voice, it looks like them. It sounds like them. Things they would say. Yeah.
Um, so we're really entering into a new world where we're going to be able to create anything. Right. And you won't be able to tell. Hmm. Someone will be able to create a podcast of us and it won't be us.
There's already Joe Rogan podcasts that are AI generated.
A hundred percent. Yeah. That's already here. And think about, you know, as exponentially as that technology is going to increase, how quickly, what's it going to look like in five years?
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