Digital Social Hour
The $20K Mistake 99% of Retailers Make (Adapt or Die) | James Keyes DSH #1033
30 Dec 2024
The $20K mistake 99% of retailers make? 😱 James Keyes, former CEO of 7-Eleven and Blockbuster, reveals all! 🎯 Discover how embracing change = opportunity in retail and beyond. Tune in for jaw-dropping insights on: 🔥 The real Blockbuster/Netflix story you've never heard 🏪 7-Eleven's secret sauce for success 🔮 How AI will transform retail (but not replace humans!) 🦈 Turning a David Letterman roast into a viral marketing win Don't miss out on this game-changing conversation! James shares his unique perspective on leadership, adapting to change, and the power of positivity in business. 🚀 Watch now and subscribe for more insider secrets from industry titans on the Digital Social Hour with Sean Kelly! 🎙️ Join the conversation and level up your business game. 💪 #DigitalSocialHour #SeanKelly #JamesKeyes #RetailInnovation #BusinessLeadership #ChangeEqualsOpportunity #businessautomation #retaildisruption #experientialretail #projectmanagement #retailinnovation CHAPTERS: 00:00 - Intro 00:30 - Your Early Years 06:20 - Blockbuster & Netflix 09:51 - Shift from Physical to Streaming 10:36 - Redbox Innovations 11:40 - Loss Leading Strategies 13:39 - Fresh Daily Deliveries 17:42 - Free Slurpee Day Promotion 24:03 - AI in Retail Transformation 26:10 - Leadership Insights 28:16 - Quoting Yoda Wisdom 31:42 - Managing Ego in Business 34:43 - Where to Find James Online 35:31 - End APPLY TO BE ON THE PODCAST: https://www.digitalsocialhour.com/application BUSINESS INQUIRIES/SPONSORS: [email protected] GUEST: James Keyes https://www.instagram.com/jkeyesauthor/ LISTEN ON: Apple Podcasts: https://podcasts.apple.com/us/podcast/digital-social-hour/id1676846015 Spotify: https://open.spotify.com/show/5Jn7LXarRlI8Hc0GtTn759 Sean Kelly Instagram: https://www.instagram.com/seanmikekelly/ Learn more about your ad choices. Visit podcastchoices.com/adchoices
Full Episode
about what Amazon is. It's a catalog company. I mean, it goes full circle all the way back to where Sears was. They just found a better way to do it. And then eventually there'll be a company that can make it even better, right? Exactly. Change equals opportunity. Sears, had they stayed the course, could have been Amazon today.
All right, guys. Jim Keys here today. Business legend. Thanks for coming on. Sean, it's great to be here. Yeah, you've been part of some of the biggest companies in the world. Yeah, I've had a few adventures over the years. Incredible, man. How'd that all get started?
I did not take the normal path. I was one of these kids. Literally, I didn't know what business meant. I thought business, when I was in high school, I literally thought business was like typing class. And literally, we had no frame of reference in the small town I grew up in. Where'd you grow up? Grafton, Massachusetts. Never heard of it, so yeah. Yeah, a little tiny town.
Sounds like a small town. Yeah, central Mass. And you get west of Boston about 30, 40 miles. It gets really rural really fast. And so, yeah, I just had no frame of reference. And like so many kids, I had no idea what I wanted to be when I grew up, right? I thought, I don't know, maybe if I work really hard, maybe I'd be a doctor or a lawyer. I didn't know. And ended up...
almost by mistake in business because I was planning to try to get to law school somehow, some way. I thought, yeah, that's a career, man. They make a lot of money and they wear suits and it looks sharp. I would have made a terrible lawyer, terrible lawyer. But yeah, I found the business path. And here's the irony. You're an entrepreneur.
The reason I was successful in business is I'm an entrepreneur. You don't think of that. You think of corporate entrepreneur as almost an oxymoron, right? I mean, there are very few people that see themselves as entrepreneurs in a corporate environment because a corporation will beat the entrepreneur out of most people. It encourages conformity, right?
And it discourages stepping out and taking risk that entrepreneurs do. The irony is all corporations need entrepreneurs. And so my career really was propelled by my willingness to step out and take those risks and be an entrepreneur within a corporate environment. And it paid off. It does work. I love that. Yeah. Well, they call them intrapreneurs now, right?
Yeah, that's a fancy name for them. Yeah, yeah. Yeah, it's definitely an interesting dynamic because as companies grow, they kind of lose that entrepreneurial flair that started the company.
They do. And here's the irony. I talk a lot about change, and I see change as opportunity. I've kind of coined the expression change equals opportunity. Ironically, the acronym CEO, right? I mean, think about that. It is so powerful that – Every bit of commerce begins and ends with something changes. Someone responds to that change and they get compensated for it, right? Right.
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