Digital Social Hour
The Hidden Truth About Social Media Reach: Platform Changes Exposed | Ryan Pineda Part 2 DSH #904
Tue, 19 Nov 2024
🔥 The truth about social media reach EXPOSED! 📉 Ryan Pineda reveals shocking insights on platform changes and the hidden realities of digital influence. From Instagram's mysterious algorithm shifts to YouTube's evolving landscape, get the inside scoop on what's really happening behind the scenes. 🤯 Ryan shares his personal experiences with drastic reach declines and opens up about his spiritual journey. Discover how faith impacts his business decisions and why he's pivoting towards more meaningful ventures. 🙏 Plus, learn about Ryan's new lead generation company for real estate investors and why he's scaling back on events to focus on deeper impact. 💼 This eye-opening conversation covers everything from the challenges of social media growth to the importance of staying true to your values in business. Don't miss out on these game-changing revelations! 🚀 Watch now and hit subscribe for more insider secrets on navigating the ever-changing world of social media and entrepreneurship. Join the conversation and level up your digital strategy today! 💪 #socialmediaexaminer #leadgeneration #digitalmarketing #realestateleadgeneration #facebookadsforrealestate CHAPTERS: 00:00 - Intro 00:25 - Ryan's New Company Lead Kitchen 03:16 - Controversial Podcast Guests 04:17 - Scaling Back Events Strategy 06:26 - Building a Christian Community 10:36 - Exploring Spirituality 16:08 - Impact of Faith on Business 17:57 - Religion and Parenting Perspectives 19:50 - Meaning of Life Discussion 24:25 - Mental Effects of Pornography 32:08 - Benefits of Homeschooling 33:51 - Political Discussions 37:30 - Trump vs. Joe Rogan Controversy 38:23 - Real Estate Insights 39:06 - Effective Ad Strategies 40:57 - Upcoming Events Announcement APPLY TO BE ON THE PODCAST: https://www.digitalsocialhour.com/application BUSINESS INQUIRIES/SPONSORS: [email protected] GUEST: Ryan Pineda https://www.instagram.com/ryanpineda/ https://wealthyinvestor.com/ LISTEN ON: Apple Podcasts: https://podcasts.apple.com/us/podcast/digital-social-hour/id1676846015 Spotify: https://open.spotify.com/show/5Jn7LXarRlI8Hc0GtTn759 Sean Kelly Instagram: https://www.instagram.com/seanmikekelly/ Learn more about your ad choices. Visit podcastchoices.com/adchoices
Chapter 1: What is Lead Kitchen and how does it work?
All right, guys. Ryan Pineda is back. It's been about a year and a half. Thanks for coming back, man.
It's really been that long?
That's crazy. That's nuts, right? Yeah. You got a few new companies since then. Tell me about it. Lead Kitchen, that's the newest one, right? Yeah, yeah. What's that about?
We're doing lead gen for real estate investors. I've been running Facebook ads for my own company. I mean, I've been running Facebook ads a long time, for years, for all my companies. But I started doing marketing to sellers for homes this year, and it was very successful. And I was like, man, you know, like this is where it's at.
Cause I've, you know, I've, I've spent so much money on leads over the years. And, uh, so many people started to ask me like, dude, how do you do it? You know, like leads are going up, cost is going up and you know, can you teach me? And I was like, ah, I mean, it's a totally different business running ads and digital marketing. Just you're in real estate. You don't need to like learn this stuff.
And they're like, well, can you just run the ads for me? I was like, well, I guess. And so I did a little beta test back in like March, April. It was successful. So then we launched it like in May or June. And yeah, dude, now we're just running ads all over the country. They're my ads, my face all over the country. They get the leads and it's going good. Wow. So you have your own ad agency now?
Pretty much. Holy crap.
Yeah. It's like the 10th business you got too. I know.
I know. But yeah, I'm excited about this one because
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Chapter 2: What challenges are creators facing with social media reach?
Everything.
YouTube's getting crushed right now. Instagram, I think I'm shadow banned. I mean, the people I have on, so that'll do it, you know?
Yeah, and so whether it's organic, whether it's paid, everything is going up and getting harder.
Yeah, that's social media, though. But I think the tough will survive this. I feel like the past few months it's been like that, really tough, you know?
Chapter 3: How does faith influence Ryan's business decisions?
It's been going on a lot longer than that.
You think so? Oh, yeah. Wow. I was consistently getting 20 to 30 million accounts reached per month on Instagram. And then two months ago, right after the Sneeko thing, just shot down 70%. I haven't been able to get back to 20, 30 mil. It's pretty nuts. Wow. Yeah, I don't know if that's because of him or something, but... Yeah. Because he's banned. Oh, is he? Yeah. Have you heard of that kid?
I've heard the name. I don't really know what he does. Sneaker. Yeah. I mean, it's part of the game. You don't really have on controversial people show on your show. I noticed.
Yeah, not a ton. I don't usually want to talk to them.
Yeah, you stay in that.
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Chapter 4: What is the significance of community in Ryan's ventures?
Well, it's not even that I don't want. I just don't even know who's crazy. I've had controversial people on, but I'm not looking for them.
Right. Yeah, you have on successful people, and for the most part, they're just doing normal businesses. Yeah. Who have been some recent guests for you?
Um, dude, you know, recently I've been doing a lot more solo podcast and, uh, I mean, obviously I've, I've interviewed a lot of people over the years, but, um, I found myself wanting to do more solo stuff.
It's number one, it's easier obviously, but number two, it allows me to talk about different things that I haven't been able to talk about because, you know, when you're interviewing a guest, it's usually about what they got going on. So yeah, I found myself doing more solo, but yeah, Yeah, I mean, I don't even, I've interviewed so many people like you, so I can't even, pretty much anyone.
Yeah, you're deep in. You're crushing it with the events, though. Yeah. Every quarter you're having one now?
Well, we're actually scaling that back. So, you know, you're doing WealthCon every quarter for the last, you know, many years. And I'm going to go down to just a couple of big events a year. And, you know, I think less is more in many cases, even with businesses like you're mentioning. You know, I have less businesses today, but going deeper in those businesses, you know, do less big events.
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Chapter 5: How has Ryan's approach to events changed?
And, you know, when we do do them, do them even crazier than before.
Yeah. Events take up a lot of bandwidth, right?
So much bandwidth for the entire team. You don't realize it because we've been doing it for years. But then you take a step back now and I'm like, oh, wow, we're way more productive. Like focusing on just, you know, all the other things.
Yeah. No, I feel that way, too. Sometimes when I film too much, I'm like, I need to take a step back and just focus on working. Oh, yeah. Yeah. Events. I mean, you have a whole sales team. You got speakers.
You think about what it takes to throw an event, right? On the logistical side of the event, you have the venue, you have the food, the catering, the speaker lineup, how much time they have, the atmosphere, the after parties, all those things that have to happen at the event itself. And then you have everything that leads up to the event. You have all the sales, the marketing.
I got to make all these ads. We got to spend all this money. You got to front all the expenses. You have to have an events coordinator. You've got to handle all the ticketing and the support and the check-in and the follow-ups. And there's so much that goes with throwing an event. And we've done it super successfully, almost better than anyone. But you just look at The resources.
Oh, and then the media side of it, you know, the media team's got to constantly make speaker videos and trailers and all these things. And, you know, whenever you're focusing on something, that means you're not focusing on another thing. And so, you know, you just start to look at what's the best use of your resources and you got to constantly evaluate that.
Yeah, yeah, events are a tough game. Most events lose money, you know? Yeah, for sure. Most events are just trying to break even, but you're playing the long game out here, and you've crushed that building community, especially with the Christian stuff, I've noticed. Like, you've probably built the biggest Christian community in Vegas.
We'll see. We'll see how far we take it. We have Wealthy Kingdom, which is our nonprofit. And my vision over there is I want to have 1,000 small groups across the country. So these small groups are in people's offices, entrepreneurs' homes, whatever it is. And I think we have 70 of them right now. And I think we can get to 1,000 here in the next few years.
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Chapter 6: What insights does Ryan have on parenting and faith?
Hmm.
And I was like, huh, who do I look up to? And so I started to think about it and I was like, well, you know, I got a lot of pastors and people that I, you know, really like. And, you know, I have Christian friends and business people and stuff like that. But like, who's big on social media, like being bold, talking about it, living it the right way, you know? I was like, I don't know.
I'm like, I don't think there is anyone that I would say that I really look up to that's like me. And then it was like God spoke to me and he was like, exactly. And, you know, like this phrase that's now kind of defined the ministry, like just popped in my head. If not you, then who? Yeah. And it's like, if not you, then who? If you don't do it, who's going to do it?
Chapter 7: What role does spirituality play in business success?
Who's going to throw these Christian business events? Who's going to launch these Bible studies? Who's going to create this community, like you said? Because no one else is doing it and people are craving it. So who's going to do it? And I was like, I guess I got to do it because I know how to do it. I know how to throw events. I know how to do these things. I just haven't done it.
So yeah, two years ago, that was the spark. And that's what then made me start throwing like worship services during WealthCon and bringing pastors and other things into a secular event. And yeah, it's just kind of evolved the last two years.
Yeah, well done. You've really embraced that. Did you get pushback from incorporating the Christian stuff into the WealthCon events?
Not really. I mean, most people kind of know where I stand anyways, just with content. And so I don't think anyone's ever surprised. And I think, and I don't even put it in the schedule anymore. Like it's just, you'll just be at the event. You're like, what's going on? What are they? They're bringing a band out. What's going on here? And then boom, we're just doing worship music.
Um, but I think that what I've seen is so many people walk away from wealth con and they're like, you know, the business and stuff like all that stuff was great. But like, I've realized there's this spiritual side that I just have been neglecting and I'd never felt it until now. Like it's their first experience. Um, yeah. you know, being in an environment like that.
And, you know, a lot of people who've thought about church and everything else, they've maybe grown up like thinking it was like Catholic church and like very just structured and, you know, strict and all those things. And then they come to WealthCon and they're like rocking out.
And like the pastor has got a message that's very applicable to what they're going through in their business and everything. And they're like, I would go to this if this is how church is. And I'm like, this is how church is.
Really?
There's plenty of churches that are just like this.
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Chapter 8: How does Ryan view the intersection of wealth and purpose?
And even on the logical side, I would say it actually takes more faith to believe there is no God than there is a God. You know? Interesting. Just based on... a number of things, but in the end, like when, whenever you're just debating with logic, you're ignoring the spiritual side of things. Right. And so, which is what God is, you know? Yeah.
Um, and so logic can lead you to being open to experiencing the supernatural and everything, um, which is where it kind of sounds like you're, you're headed, which is great. And so now that next step is like, you know what? I don't fully understand this, but I'm just going to be open to it and see what happens.
Yeah. Well, I studied the top guys, and a lot of them have some sort of faith. There's very few top guys that are atheists, I noticed. Oh, yeah. I studied the top guys, and I'm looking at their personal lives, their faith, their business, and trying to piece together things.
Yeah. I don't know many atheists that live lives that I would want to emulate.
Right. I mean, I don't know many atheists in general that are really successful, to be honest. Yeah. You know, like I can't think of any. Yeah.
And I think there's a reason for that.
Yeah. But it's cool. Guys like you, Ed Milet, are really pushing this agenda. I think it's impactful.
Yeah, you know, it's funny. When Ed and I met, I had him speak at WealthCon, and I went to his house in Laguna Beach, I think. So I went to his house in Laguna Beach before. We filmed a podcast literally right on the beach, like his house on the beach. We got to know each other.
And, you know, he didn't know a ton about me before that encounter, but we ended up talking about faith and other things. And he was like, bro. however I can help you on this mission, I'm game. And I'm like, all right, just know I'm gonna hold you to it. Like the moment you tell me you're in, I'm gonna get you. And so, you know, he spoke at WealthCon, our friendship developed more and more.
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