Menu
Sign In Pricing Add Podcast
Podcast Image

Digital Social Hour

TikTok Marketing Secrets Behind Viral Hits | Tayler Holder DSH #1331

Wed, 16 Apr 2025

Description

Discover the TikTok marketing secrets behind viral hits and skyrocketing success! 📈 Join Sean Kelly on the Digital Social Hour as he chats with Tayler Holder about how TikTok trends transformed his career, the challenges of breaking into country music, and the power of authenticity in building a loyal fanbase. 🎵✨ From viral strategies to rebranding struggles and unexpected wins, this episode is packed with valuable insights you won't want to miss. Tayler also shares behind-the-scenes stories about his whirlwind touring experiences, the rise and fall of content houses, and the rollercoaster journey of navigating fame on social media. Whether you're a creator, music lover, or curious about what it takes to go viral, this episode has it all! 🚀 Watch now and subscribe for more insider secrets. 📺 Hit that subscribe button and stay tuned for more eye-opening stories on the Digital Social Hour with Sean Kelly! 🎙️🔥 CHAPTERS: 00:00 - Tayler Holder’s Past & Cancel Culture 00:27 - Tayler Holder’s Recent Tour 02:05 - Transitioning to Country Music 05:44 - Country Music Merging with Other Genres 07:11 - Boxing Career Update 09:36 - Break from Social Media Explained 10:53 - Persona in LA: Truth vs. Fiction 14:06 - Life in The Hype House 18:00 - OnlyFans and Content Creation 20:21 - Downfall of Content Houses 22:17 - Relationship with God 24:30 - Support During Rock Bottom 27:30 - Cancel Culture Discussion 28:47 - Party Lifestyle Insights 32:12 - Upcoming New Song 34:21 - Public vs. Private Relationships 37:08 - OUTRO APPLY TO BE ON THE PODCAST: https://www.digitalsocialhour.com/application BUSINESS INQUIRIES/SPONSORS: [email protected] GUEST: Tayler Holder https://www.instagram.com/taylerholder LISTEN ON: Apple Podcasts: https://podcasts.apple.com/us/podcast/digital-social-hour/id1676846015 Spotify: https://open.spotify.com/show/5Jn7LXarRlI8Hc0GtTn759 Sean Kelly Instagram: https://www.instagram.com/seanmikekelly/ The views and opinions expressed by guests on Digital Social Hour are solely those of the individuals appearing on the podcast and do not necessarily reflect the views or opinions of the host, Sean Kelly, or the Digital Social Hour team. While we encourage open and honest conversations, Sean Kelly is not legally responsible for any statements, claims, or opinions made by guests during the show. Listeners are encouraged to form their own opinions and consult professionals for advice where appropriate. Content on this podcast is for entertainment and informational purposes only and should not be considered legal, medical, financial, or professional advice. #TikTokMarketing #DigitalSocialHour #SeanKelly #TaylorHolder #Podcast #ViralHits #TikTokSecrets #tiktokshopaffiliate #influencermarketing #tiktokaffiliate #tiktokcreativityprogram #socialmediamarketing

Audio
Featured in this Episode
Transcription

Chapter 1: What was Tayler Holder's experience with cancel culture and friendships in LA?

0.269 - 17.325 Host

I wouldn't even say that any of those people were my friends at all. I was just, I hate being like that guy, but I just, I had a lot that they wanted at that moment and we were doing really well and they wanted some of that, so. It was also peak cancel culture era when that happened to you. Yeah. Like it was the worst timing. Oh yeah, dude. I feel like cancel culture is just so.

0

Chapter 2: How was Tayler Holder’s recent UK tour and the reception to country music there?

17.966 - 39.696 Host

It's kind of gone now in my opinion. Well, I feel like. From its peak at least. Yeah. All right, guys. In Nashville, Taylor Holder here coming off a big tour, right? Yes, sir, man. We're fresh out. We just got back from London, man. We were a little all over out there in the UK. How was that? Dude, it was actually, honestly, made so many great memories.

0

39.756 - 55.488 Host

But man, if I could do it again, I'd say give us a little bit more space between shows. We played 14 shows in 14 days. And we're, was in a different city every single day. So it was, it was rough, man. We were running off like two hours of sleep each night. So. That's insane. Yeah. I didn't know country was popping over there in Europe.

0

55.689 - 73.182 Host

Dude, they, you know, what's cool about it over there is they, I don't know. I mean, it's getting bigger over there and they know like the mega stars in country, but like, it's so new that like they show up and they just like, listen, like they're all about the culture. They're like in the skirts and boots and jeans and all that stuff. And they love the idea of it, man.

0

73.202 - 88.107 Host

But they, I just think that they're still so new, but that's, what's awesome. It was weird at first was, because they're so quiet, like in between sets. Yeah, so you don't know if they like it or not. They're like, you know what I mean? But they're listening to everything you're saying, man. They're paying attention, and that's what was really cool about it. That's cool.

0

88.127 - 105.972 Host

What was your favorite city out of those 14? My favorite city definitely had to be London. We did the Chase Matthew run with him there, and then they knew all the songs as well, so they were screaming my songs back, so that was really cool. And then when we did C2C London, dude, we had – Awesome turnouts to the stages.

106.092 - 125.528 Host

We played four shows there for C2C and dude, every single one of them was rowdy. It was awesome. How many people were at the show? It was different. Some of the shows were like a small rooftop area and then some of the bigger ones we probably had like over... We probably had 2,000, 3,000 people at one of the stages and stuff like that. So, yeah, it was crazy, man. That's no joke, man. Yeah.

125.548 - 140.677 Host

Because you're kind of new to the country, right? Oh, super new, man. We've been out here. We've been out here for about a year and a half and started really dropping music about six months into it and stuff like that. So we're like a year and a half into, like, Like really doing it. So I feel like that's quick growth. Do you think part of that is because you already had a following beforehand?

Chapter 3: How did Tayler transition into country music and deal with rebranding challenges?

140.937 - 161.342 Host

Dude, a lot of people ask me that. And I think that I mean, I definitely think it helps. Right. You have a little bit extra eyes right off the rip. But one thing that we have found out that like it doesn't always convert the best, you know, I'm coming from a world where I blew up from everything but music, let alone country music, you know, and everyone thinks I'm like this city boy from L.A. Yeah.

0

162.142 - 178.754 Host

All this stuff. And no one no one knows anything about my backstory. And, um, and so whenever I came over here and I started doing country music, I just feel like everyone didn't think it was authentic Taylor, you know? So it was a little bit hard to get them, excuse me, to like really fall into that narrative and really believe that, Hey, this is, this is what I love more than anything, man.

0

178.774 - 192.425 Host

And I want to do it for the rest of my life, you know? Yeah. It's almost like you had a rebrand, right? A hundred percent, dude. It was, it was like I started from ground zero. I know. And we were pulling numbers and the streams weren't there yet. And to be fair, you know, when we were starting, the music wasn't,

0

193.226 - 215.224 Host

phenomenal you know and we're getting better each time and the songs are getting better and I'm really excited for what we have coming out but it's been a challenge that's been one of the hardest things is figuring out how because I got good at promoting just what goes viral on the internet as far as trends or whatever but the music and promoting a song of yours that you need them to go listen to and everything it was a it was hard man we're still figuring out did the first song flop

0

216.045 - 232.739 Host

It was, um, it did, uh, it did actually. All right. I think the first song I dropped when I was out here, it was, I think it's you and it actually did a couple million streams. So that was cool. But I had like, at the time I had like all my buddies, like doing like a lot of videos to it. Like we were really trying to push it and stuff like that.

232.759 - 246.77 Host

And so, um, it did, it did pretty decent, but like, it's definitely not my favorite song that I've thrown out. So, but, um, but, uh, yeah, we, we try, we've been trying something a little different with these last couple of releases and it's really starting to turn some heads, man. Yeah. Like the dying flames. and the nothing but neons and stuff like that.

247.151 - 266.127 Host

Well, I think an edge you have is probably the marketing on TikTok, right? Because a lot of songs blow up on TikTok. Yeah. And you have that network on there, right? Yeah, absolutely, man. And that's where we got really lucky. It was funny because my recent single, Die in Flame, that I have out, I think it's at like 8 million streams in a couple months. And my team didn't even want me to drop it.

266.187 - 281.559 Host

It was different from what I was doing. It was like that trappy country kind of thing. Um, and then, uh, it was like going into like Christmas, like I, but I hadn't dropped anything in like four months and they're like, let me just wait till the top of the year. I was like, guys, if I wait till the top of the year, like it's going to be like seven months before I even release anything, six months.

282.26 - 296.27 Host

And I was like, you know what? If I post on TikTok and it blows up, then I'm going to drop it. How's that sound? They're like, all right, fine. We'll make you that deal. I post on TikTok and within like the first week, it had like over 10,000 videos made to it on the audio and just people just started using it. And I was like, wow.

Chapter 4: What marketing strategies does Tayler use to promote his music on TikTok?

312.82 - 326.193 Host

Cause if you have a lot of them stacked up, man, you can just kind of like, that's what like, I feel like Jesse Murph did like really, really well. Like at first she used to just she would post like five to 10 songs at a time. And like, whichever one's just, I mean, all her stuff, she's, she's so good, man.

0

326.213 - 341.67 Host

Like, but every single one that she would post, she would run with the one that was doing the best. And she would just, she would promote it for months before she even dropped it. And it starts getting like old to people, but it's like, those are the people that will constantly go back and listen to it again because it's so like installed into their head.

0

341.69 - 353.395 Host

You know, she's such a genius with that stuff. Yeah, 100%. So country's merging with other genres now, right? Like rap, hip hop. Yeah. It's interesting. And that's where I think it's been kind of cool for us to step out and do the whole like,

0

354.335 - 372.805 Host

We call it, we call it country plus, you know, because, um, like I said, everyone, it's a little hard for everyone to think that I'm like, just this like country ass dude. Right. And I'm, I'm from a super small town just out the Fort Worth, Texas, but you know, I come from like the, the professional motocross background, the fighting background, the music, the, the extreme sports, the everything.

0

372.825 - 373.185 Host

So it's like,

373.425 - 400.718 Host

we kind of do like a little bit of everything there's like an edge to me for sure and so that's why we're kind of trying to like dive into that um a little bit different sound than just you know the um the authentic like you know old school country music and stuff like that even that's what i was raised and i love um but um i know we're trying we're just trying different things yeah it seems like there's two camps there's a camp that likes the old country's music and won't adapt and then this new era right yeah and i i honestly love it man i feel like it's like the whole um this is like a weird analogy but like i think it's like that whole like

402 - 419.461 Host

Everyone like hates Jake Paul, right? Jake Paul is like kind of like rebranded boxing and he's like made boxing cool again. He's bringing so many eyes and with all this influencer boxing, it's like the same thing. With country being so big and it's like, now it's like pop country, rock country, hip hop country. It's like, it's only making the market for country music even bigger.

419.501 - 435.645 Host

And I think that it's awesome. And I know that there are those like, um, you know, authentic, like old school country guys that are going to be like a little, probably upset about it. But I think it's, I think it's awesome. It's going to keep country music around for a long, long time. Are you still boxing right now? Yeah. Yeah. So I'm, I'm in the gym every week, man. I'm still there.

435.705 - 451.694 Host

We're, uh, we've been, I've been fighting for what? Like a damn, like 10 years or whatever. Uh, got a couple of fights, but we're looking to fight again this year. It's just with all the shows and the music, man, it's really hard, dude, to, These camps are like you're in three days, man. You're like training in the morning, strength conditioning, like another night. It's just, it's rough, man.

Chapter 5: How is country music evolving by merging with other genres?

553.363 - 569.948 Host

And eventually people will see that I'm not the one ducking here. What's your record right now? So we did, I fought Gibb a long time ago. That was like an exhibition fight. It wasn't even like a, because there was like a massive weight difference, stuff like that. But my actual record with like Misfits is 1-0.

0

571.128 - 588.305 Host

Um, so hopefully we'll, we'll get another one this year and make it two and oh, and just keep rocking with it. So yeah. Did you take a break off social media? Cause I was on your Twitter. Uh, you took like eight months off. I just like, don't go on Twitter. I like, I don't know why I just like, don't like the app. I feel like it's like all just talking shit. That's like all.

0

588.365 - 599.132 Host

And that's like what the internet's become. And that's, what's like so sad to me, man, is like, I started back in vine bro with like all those Vine kids, man. And like back then it was just like friends making content. It was more positive.

0

599.272 - 616.018 Host

It was just like, dude, it was like legitimately just a group of guys and buddies or girls or whatever it is, just making videos together and just having like great times. And now all it's about, dude, is like, oh, who's fighting this guy or who are talking shit about this guy or canceling these people or this. It's like everyone's just in everyone's business.

0

Chapter 6: What is Tayler Holder's current status and plans in his boxing career?

616.038 - 631.446 Host

And I'm like, God, like that's like it genuinely makes me feel like a loser. You know what I mean? That's right. I don't understand how people do that, man. A lot of drama. Yeah, I just don't got time for it, dude. I'd rather have... I mean, I have a fraction of what I ever had out in LA out here. And dude, I'm the happiest I've ever been, man. I have an awesome girlfriend.

0

631.466 - 647.415 Host

I have an awesome family around me. Just bought a house, right? Yeah, I just bought a house, dude. And it's been beautiful, dude. I mean, my parents lost... Their house burned down last year. Damn. So they've been living with me right now out here. And it's been awesome, dude. I've been away from my family for so long that I'm finally just spending real time with the real people, dude.

0

647.455 - 657.351 Host

And I never got that out there. And so I'd rather stay that for... however long that is, then never go back. So do you feel like when you were in LA, you were kind of putting on a persona? It was not drill you a hundred percent.

0

657.991 - 675.137 Host

That's why, like, I think it's so funny, man, because I mean, obviously I look back at my videos and I'm like, God, dude, I wish I could go back, punch myself in the face, dude. But like, that's where it's like, it's funny because everyone that makes fun of us for what we did, Hey, I get it. But we would film these videos. And I feel like people were like,

0

675.717 - 692.048 Host

thinking we filmed these videos and they're like, oh, this is, this is hard, bro. Like this is dope. And we were like, no, like we were like, we're definitely going to get fucking flamed for this. Like we knew it, you know, but we just, it's like acting in a movie, you know, it's definitely like, I'm not a dancer. I'm not a, I'm not a TikTok dancing kid. I'm not a whatever. I just did it. Cause.

692.768 - 712.035 Host

I mean, dude, the money that was being thrown at us, I mean, whenever TikTok started blowing up, it was like ungodly amounts of money. And if anybody that like was talking crap about us or anything like that would have had the money that was being thrown at us or had the whatever, I 100% think that they would have done it as well. It was just... It was, it was unrealistic.

712.055 - 726.779 Host

I mean, dude, I don't do that. I don't do that much money anymore. So I'd just go ahead and say, but like, dude, we were doing there, there'd be months where we're doing three, 400,000 a month. Holy crap. Yeah, bro. It was, it was like ridiculous amounts of money. Plus you had the mansions all paid for. But the mansions were like, they were paid for by brands. We didn't pay that.

726.839 - 740.483 Host

I mean, at the hype house, when we were in the hype house, that's why I went and did my own content house. Cause like, I just didn't really, I didn't really like the structure of the hype house. You know, they were, there was 21 people in the house that were, they were all popular on the internet. But like, besides like the main, main guys, um,

Chapter 7: Why did Tayler Holder take a break from social media and how did it affect him?

740.723 - 758.18 Host

that were very like you know um financially stable like pretty businessly smart on their own like the Alex Warren's like Alex is a genius with what he's done man and uh and like the little huddies and stuff like that but like everyone else in the house was dead broken like the owner of the house and or like the owner of Hype House um Didn't want to make any changes.

0

758.22 - 771.275 Host

He was too busy being an influencer himself. He wasn't making these kids money. He wasn't getting anything taken care of. And so I was like, you know, I'm gonna go do my own thing. And I brought in a sponsor that we had the sponsor paying the $50,000 a month. But at the Hype House, we were all split $50,000 a month. So it was like...

0

772.156 - 787.227 Host

We were just trying to, I was trying to work a little smarter than that. So I, I, I got everybody in. I had a sponsor come in and pay for it. Uh, we were all living rent free. We all, I signed them all into the same agency that we were with. Um, and we were rolling, dude. I mean, between the, between the, I think we had seven people in my house.

0

787.247 - 803.382 Host

We were, we were doing probably about close to a million dollars a month between all of us, dude. It was the same. Yeah. And you know, you, you look at that and they're like, dude, how could you ever be like sad or anything with that whenever you're making that much money? I mean, dude, it was actually like the worst version of myself I've ever seen, dude. That was down so bad, man.

0

803.402 - 819.213 Host

Oh man, dude, I was down. I was the saddest I've ever been in my life, man. It was rough out there. I just felt like I was like a robot, man. I was waking up doing the same thing every day, but I had no real friends out there, dude. Everyone, like I said, dude, I only saw these people if it was to film.

819.533 - 834.304 Host

I never, dude, in the seven years I was in LA, I never went outside and even threw a football with somebody or like just threw a baseball or went and got lunch with someone because we wanted to hang out. It was always like, Yo, are you home? I'm coming over. I got to film this video or this bit or this or that YouTube this like, and then they would film it and then just leave.

834.604 - 850.731 Host

Like you would never have any moments with anybody. And that's where I was like, dude, this is actually like, I've lived in a house, even like the Hype House, right? Like I lived in a house with 21 people, bro, and still felt so alone, bro. It was like the weirdest thing ever, man. Damn, it was all transactional. Yeah, man. That's interesting. Yeah. Cause you were the richest you ever were. Right.

850.811 - 864.124 Host

But you weren't the most upset. Yeah, bro. And, and, you know, you always hear these stories of like celebrities, how like they're like so successful and so sad. And for a while, I mean, do I come from a place where we got 2000 people, man, we don't even have a restaurant in our hometown and I'm like coming from nothing.

864.144 - 883.582 Host

And I'm like, how could you ever be so sad when you got everything in front of you, you know? Um, but. But, you know, and it was weird because like whenever TikTok really started popping off during the pandemic, that's whenever like, which is so weird to me, but like the influencers became like the celebrities. Right. And, um, and we, we had like paparazzis following us around.

Chapter 8: What was life like in the Hype House and why did Tayler start his own content house?

1206.917 - 1226.07 Host

Holy. Yeah. Um, just in dancing videos. Yeah. Just like dancing videos, funny videos, like whatever, just all like the, the, the kids together, we were all just collabing and cross promoting. And we were with all the guys that were also popular as well on the, all that stuff. But yeah, that's nuts. What do you think led to the downfall, the content houses? Cause I don't see those anymore. Yeah.

0

1226.09 - 1245.825 Host

They're kind of gone, man. Um, Honestly, dude, I don't know. I don't even really keep up with it anymore. I know that whenever I was running my content house, I know once I stopped mine, dude, pretty much all of them went downhill from what I know. But I think the downfall with it was just none of them... None of them were, like I said, I think they were just lacking authenticity.

0

1245.845 - 1262.88 Host

They would just grab, it was like literally like you're playing that claw game. You're just like trying to pick like the most popular people or the most attractive people or the people that are getting the most hype. It's not, hey, like I really like this guy and what he's doing and he's a cool guy. He's a great guy. I want him to come and be a part of what we're building here.

0

1262.9 - 1269.646 Host

It was just like, hey, if you're not famous enough and you're not doing this, then nah, we don't want you. But hey, if you want it, like it was all like,

0

1270.126 - 1295.674 Host

materialistic shit that doesn't matter at the end of the day and so like whenever you get a bunch of guys in there that are all like egotistic and hot-headed and all this stuff it just never works and same thing with females too like if you get a female house together i mean girls and i mean everyone already clashes heads already as it is but you throw a bunch of random people in a house it's a it's a shit show right yeah you're judged off your views it's so interesting right yeah your views and your fault there's like little colts in the house dude there's like uh it's like high school again

1295.894 - 1313.948 Host

Bro, like there's there's like and they just all talk shit about each other. There's like it's just nonstop drama. And then you got like because we had a reality show as well. And some of these other places had reality shows. And that was honestly, if I could take that back, I probably wouldn't have even done it. Really? Because like they those little fuckers on there, dude, like the producers.

1314.881 - 1330.566 Host

say like I say something to you about cam or something like that. Right. No, they'll go like, you know, you have those confession booths or whatever, where it's like you and the camera sitting there and they're like, they'll be telling like, say like cam was in the confession booth. They were like, yo, Taylor said this about you earlier. What do you think about that? I'm like, you motherfucker.

1330.726 - 1343.251 Host

They just like snitch. And then they try to stir it up. And then there's like real drama that happens because they like, I don't know. It's just all a mess, man. The world sucks. What was your relationship with God when you were living out there? It was honestly, bro, like non-existent, man. Wow.

Chapter 9: How did Tayler experience loneliness despite fame and financial success?

1343.752 - 1360.803 Host

And that's where like I think like my testimony, my story is so awesome with even when I came here was I think out there. I mean, I was raised, you know, I was raised religious, but I wasn't raised in church. I was always when I was out in L.A., man, I always said I was Christian. I believe in God because everyone around me said it. And that's what I was supposed to say. Right.

0

1361.383 - 1377.542 Host

Um, but I had never taken a moment to understand what it looked like to walk right with God, you know? And, um, I, I, without a doubt went through the, the two hardest years of my entire life, man. I had a really unfortunate, uh, run for, for some stuff and, uh, had some stuff made up about me and, um, you know, it, it fucked my life up for a long time. And, uh,

0

1378.363 - 1394.815 Host

And those moments I was like, dude, like, why would you do this, man? I got so angry at God. And then instead of taking a step back and wondering why he did do it and understanding that, you know, like I've shared with you, man, I was so sad out there, dude, I didn't even recognize myself. I was, um, I was like, damn near, like I was 160 pounds at six foot two. I was like so little dude.

0

1394.835 - 1411.905 Host

I was, and, uh, And I just I think that it was, you know, he gave me a second chance to really do this, man. When I got out here, I really fell into God hard. I started going to, you know, I bought a Bible. That was like the first place I started. I started going to church, man. I started looking at doing research of what it really looked like to walk right with God, man.

0

1412.245 - 1432.877 Host

And I've fallen into it hard. Wow. Try to just flip my life around, man. There was a there was a. I mean, I was never out there, dude. I was not the greatest guy I could have been, the greatest boyfriend, the greatest friend. I was, you know, I was on my high horse, you know? And I just, I needed a reality check and I definitely got it for sure. But it was everything I needed, man.

1432.897 - 1447.808 Host

Because I feel like this is the most real and authentic Taylor that I've ever been. It's the most recognizable I've ever been to myself. And I finally feel like I'm doing what Taylor loves to do more than anything. So it seems like you're not holding anything back anymore. Absolutely not, man. I'm this, this is, this is just like, The realest version of me, man, it's what you see is what you get.

1447.848 - 1464.312 Host

And if you don't like it, I don't care. Yeah, I think ego deaths are important, actually. Yeah, 100%, man. It's so funny because everyone's like, you know, oh, like hit rock bottom or this or that. It's like so cliche, man. But I told you, I fell straight on my face, man. And it was everything that I ever needed, man.

1464.352 - 1482.424 Host

I had literally everything taken from me and then God provided for me in ways that I never could have even imagined. And that means something, so. Did you have someone to talk to during that rock bottom moment? I had John, my buddy John, that runs my life to this day still now. I had my little brother, Tyler. I had my mom, like man, and my family, you know, and I had my buddy B. Dave.

Chapter 10: What challenges did Tayler face with paparazzi and public scrutiny?

1483.244 - 1499.733 Host

They were basically like right, they were right there with me when all of it started. And, uh, and, uh, that, I mean, we had the smallest crew and we all moved over here together. I love it. And, uh, and it was, it was the best, it was all I needed, man. You know, I surrounded myself with so many people. I know I do it. We had like probably 20 people a day at the house show.

0

1499.753 - 1517.919 Host

It was a lot of people. And like, I now know that, bro, you give me like three of the baddest motherfuckers on the planet. We, that's it. We'll take it over. That's all I need. You know what I mean? Yeah. So I will say in your rock bottom moments, you find out who your real ones are. That's one of the good things about bro. I'd say that and I'll say it again, dude. People like John.

0

1518.579 - 1535.069 Host

So John was my content guy at first, man. And whenever he wasn't my content guy, when I kind of started going through this, I just knew him through like my little brother. He was shooting for my little brother, Tyler and all that stuff. And he ended up coming on to shoot for me. And dude, whenever I tell you, like he worked for me for like $300 for two years, man.

0

1535.169 - 1536.79 Host

It was like nothing, three or $400, man. And like,

0

1538.431 - 1563.885 Host

he didn't leave my side he was like bro i don't care i don't give a damn about money i don't give a damn about nothing like we're gonna figure this out we're gonna rock whatever when we came out here we got the dylan scott tour um and we had never done it before we'd never toured we had never nothing and um he was like taylor i know this sounds crazy but i'd i'd love to like tour manage this thing and i was like i got nobody else to do it anyway so and um and and luckily we had people like cam and dylan and their crew they were always so good to us man and and

1564.304 - 1579.432 Host

And John went and did all the research that he needed, man. And he crushed it. And he kind of just like stepped up for my content guy. Now it runs my whole life and he's done everything he needed to do. Right. And dude, like those are the types of people that I'll hold close with me for a long time. Cause he absolutely thugged it out with me for no money at all. We were dead broke together.

1579.452 - 1590.678 Host

That's a real one. Yeah. I went from literally, like I said, like a couple hundred thousand dollars a month to literally like, I couldn't even afford a cheeseburger from the whole shit. It was that bad, bro. It was, it was that bad. Yeah. Yeah.

1591.238 - 1614.408 Host

and that was so quick right it was all like oh like right within like six months damn yeah that's a huge change oh yeah man it was rough dude you probably lost a lot of friends you thought that were friends right yeah I mean I just lost a lot of people in general but I think like I don't even know if it was like friends at that moment I think it was just people that are too much of a coward and too like they care too much about like an image and like their teams are telling them that it's because of

1615.054 - 1644.088 Host

this or whatever and the way it looks or da da da like no one actually gives a fuck about being a real ass friend to anybody because all the because like I understand like in the moment of all the of all that stuff right like you know distancing yourself from someone that's having something said like that about them for sure but um but at the end of the day off the record they all had my number they all knew where I lived not one motherfucker like at the end they knew where I was at the lowest point of my life ever reached out and asked if I was okay to stop by and said like hey you doing all right that not one of them so I mean I wouldn't even say that any of those people were my friends at all

Chapter 11: How does Tayler view authenticity and persona from his time in LA?

1715.678 - 1736.041 Host

So it's like whenever you piss somebody off, you piss the wrong people off that like have videos of you guys doing that stuff or have stories and know they start. That's when cancel culture becomes a thing. And like everyone's like scrambling to try to fix it. Yeah. Fuck, dude. I do that. You can't invite any weird parties like that. Uh, dude, so I got, I got invited to a party long time ago.

0

1736.081 - 1751.867 Host

Never went though. Did he party? Yeah, never went. Um, but, uh, I, I did get invited to one long time. What was the invite? Like word of mouth or? Yeah. Yeah. Just, I mean, back then, I mean, I was hanging out with all the guys, like, uh, you know, everybody that would have been there and all the celebrities and all that stuff.

0

1751.907 - 1764.712 Host

So they were, you know, we all just were in group chats that would be like, Oh, a party going on. It wasn't like, Diddy, bro, dah, dah, dah. It was just like, yo, party here, like going on. This is kind of who's running it and this is who's going to be there kind of thing. You got a bad feeling.

0

1764.892 - 1774.516 Host

It was always, um, actually, I think I was just, I think at the time I was in a relationship and I think we, it was, it was, we had something together. I don't know. I don't remember if it was like our, like,

0

Chapter 12: What is Tayler's perspective on the downfall of content houses and influencer culture?

1775.396 - 1800.108 Host

two year or something like that or if it birthed I don't know what it was it was it's been a long time ago but I was with her that night so I was like I'm just gonna sit so I've also never been like a big partier anyways whenever I first moved to LA kind of like when you first come to Nashville you're like going down Broadway like hooking hard but I went just because I was like I just wanted to meet everybody I wanted to try to get plugged and stuff like that so I'd go to the parties and I started slowly figuring out that literally every party that I went to you just see these same people at every single party and it's

0

1801.008 - 1822.482 Host

they're so hammered and so off of like all these drugs that like they don't even remember talking to you the next day anyway so i just stopped going i was like this is not for me at all it's pretty dumb yeah i'm not a big party or two people assume because i live in vegas i go out every night but oh bro i've lost so much money in vegas god dang it you're a big gambler huh that's your vibe um i try to man i i i want to be a big gambler but i they

0

1823.368 - 1844.012 Host

I don't know what goes on, but I just... There's some days where we do really, really good, but Vegas always robs me, man. What's your game? Blackjack. Blackjack, I cook on. I'm actually really good at blackjack, but we had a good day in... Where was it? A couple weeks ago. I'm on my headline tour right now, and my mom... I forgot where we were, dude. Philadelphia. Yeah, Pittsburgh.

0

1844.152 - 1863.403 Host

And they got online like DraftKings, like online gambling, right? And the Z in them showed my mom DraftKings and she was like, I want to gamble on this thing, dude. And she starts playing, I think she was playing the slots on DraftKings or whatever. Started with a hundred bucks, cashed out eight grand, dude. What? Swear to God, bro. Slots are the worst. And she, yes, that's what I'm saying.

0

1863.943 - 1867.405 Host

And cashes out eight grand. We found a casino that was like,

1868.265 - 1896.109 Host

15 minutes from the venue that we were playing we were like let's go dude and she gave everybody she gave a thousand of her money to split between my whole band and everything so we all had like 300 bucks or something like that i turned 300 into 6500 at the blackjack table and i'm telling you cooked bro i had little z walking out with money we had my my guitar player seve seve started with 300 i think he left with like 2200 like we went robbed that casino it was actually crazy we all had a great night that's not yeah goodbye

1896.169 - 1914.391 Host

If you want to gamble, I'd say gamble in Pittsburgh. It's hard to win in Vegas, man. Yeah. They just know too much. I feel like they're experts. Yeah. They've been doing it so long. I mean, Dana White wins sometimes. Yeah. I don't see many people winning like that. Yeah, dude. I just I can't. I see some of those guys that like go like the high limits and they're betting like ungodly.

1914.451 - 1931.35 Host

amounts of money. And it's like, I don't know, Steve will do it. I don't know how much money you guys like really got, but I just couldn't even, even when I had money, the most I'd ever do was a couple, like a couple grand at a casino. And I was like, I can't, that's about all of it. You know what I mean? I don't like losing money like that. Nah, especially when you work so hard to make it. Yeah.

1931.71 - 1945.437 Host

Yeah, dude. You got a new song coming out soon? We do, man. We've been teasing a song called California Fit in Tennessee. And it's a really cool one, man. It comes out on the 28th of this month. I was in a four year long relationship when I was in L.A.

Comments

There are no comments yet.

Please log in to write the first comment.