Digital Social Hour
Why A-Players Never Need to Look for Jobs (CEO Reveals) | Nathan Chan DSH #1001
Sat, 21 Dec 2024
Why A-Players Never Need to Look for Jobs: Nathan Chan, CEO of Foundr, reveals the truth about elite talent acquisition and why the best professionals never actively search for work. 🚀 In this eye-opening conversation, discover how successful companies build unstoppable teams and why the most talented professionals get approached with opportunities instead of hunting for them. Nathan shares his journey from bootstrapping Foundr magazine to building a global brand, including getting sued by Success Magazine (which turned into a blessing in disguise!). Learn powerful insights about: - Why A-players are always in demand - The secret to finding exceptional talent - How to build and retain high-performing teams - The truth about network-based hiring - Building sustainable businesses that last Plus, get Nathan's exclusive tips on content creation, magazine publishing, and transforming a single piece of content into 30 different assets. Whether you're building a team or advancing your career, this conversation is packed with actionable wisdom you won't want to miss. Watch now and join the thousands of entrepreneurs who've learned the insider secrets to building world-class teams! Don't forget to like, subscribe, and hit that notification bell for more game-changing conversations. 💪 #masteryourjobsearch #jobsearchingduringcovid #careergrowthwithlucy #motivationalspeech #careerdevelopment CHAPTERS: 00:00 - Nathan’s Kangaroo Encounters 01:46 - Entrepreneurial Environment in Australia 05:01 - Foundr Plus 06:49 - Being Ahead of Trends 09:11 - Customer Churn Strategies 09:54 - Is E-commerce Dead? 12:26 - Nathan's Interview Preparation Tips 17:05 - Businesses Built by People 24:36 - Starting Content Early 26:55 - Trademark Infringement Lawsuit 29:10 - Meaning Behind Names 29:30 - Facebook and Twitter Name Changes 30:35 - Elon Musk Insights 33:40 - Views vs. Integrity in Content 36:00 - Second US Office Expansion 36:20 - Nathan's Upcoming Film Project 38:00 - Where to Find Nathan and Foundr APPLY TO BE ON THE PODCAST: https://www.digitalsocialhour.com/application BUSINESS INQUIRIES/SPONSORS: [email protected] GUEST: Nathan Chan https://www.instagram.com/nathanchan https://www.youtube.com/foundr LISTEN ON: Apple Podcasts: https://podcasts.apple.com/us/podcast/digital-social-hour/id1676846015 Spotify: https://open.spotify.com/show/5Jn7LXarRlI8Hc0GtTn759 Sean Kelly Instagram: https://www.instagram.com/seanmikekelly/ Learn more about your ad choices. Visit podcastchoices.com/adchoices
Chapter 1: What are Nathan Chan's kangaroo encounters?
Here's a good story. I was sued for trademark infringement. It wasn't called Founder. The magazine was originally called Key to Success. We had the Success logo and then Key to in the middle, but we had Neil Patel on the front cover and he covered the Key to. You can guess who sued us. And I get this letter in the mail from Success Magazine that they're suing me for trademark infringement.
Chapter 2: How does the entrepreneurial environment vary in Australia?
All right, guys. Digital Social Hour. We got Nathan Chan here from Australia. I think you might be the first guest I've had from Australia, man. Really? There you go. Thanks for coming on. Thanks for representing us.
Represent.
I've been there, by the way.
Really?
Chapter 3: What is Foundr Plus and its significance?
Yeah.
What were you doing there?
I went with my mom just on vacation, but I went to Sydney and Melbourne and got to pet a kangaroo. Oh, there you go. And eat one.
Oh, yeah, man. High source of protein.
It actually tasted pretty good.
It tastes like chicken.
Yeah, and there's a lot of them. So you kind of have to eat them out there because there's so many of them.
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Chapter 4: What are Nathan's interview preparation tips?
Yeah, yeah, that's a thing.
Do they just like pull up to your house there? How common are they? Are they like deer?
No, not as common as deer, but look like where I grew up in the suburbs, uh, not like I'm from Melbourne, grew up in the suburbs and like, we, we, there's like a, like a lot of nature, a lot of land where we are and like, I can drive out, you know, close to my parents' place and you can see them like a lot, but no, not that common.
They're pretty peaceful though, for the most part, right?
Yeah, yeah. It's funny. You see all these memes online where people are like fighting and boxing with kangaroos and stuff. But yeah, no, look, if you walk towards them, they'll jump.
That's funny, man. Were you always pretty entrepreneurial in Australia? Because it's not as advanced as the US, right?
No. So when I started Founder, I had absolutely no network. My mom was a nurse. My dad was a teacher. I didn't know anybody really that started a business or started an online business. I heard about stories from friends of friends. But yeah, no, man, like Australia is not like... Look, we have companies like Canva, like Atlassian, massive startups, but it's just not the same as America, right?
Like the mindset, the mentality. We have something called tall poppy syndrome. Have you heard of that? No, what is that? Well, basically, it's where, for whatever reason, culturally, you're often put down or looked down upon if you want to achieve, you want to do great things, you want to build something massive, build something big in yourself. Whoa, tall poppy syndrome. Yeah, yeah.
That's fascinating. So growing up, you were kind of ashamed to be an entrepreneur then?
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Chapter 5: How did Nathan handle trademark infringement?
What I found was the stories were so amazing, like interviewing these people. I had to share it with the world. And I started to put out this magazine. Four months later, I got an interview with Richard Branson and then the thing kind of spiraled. But dude, I was taking Founder, the digital magazine, to job interviews.
like really not thinking it was going to be something so i just kind of fell into entrepreneurialism fell into like entrepreneurship wow and it was one of the biggest if not the biggest magazines in australia right yeah for sure like you know the the brand we've got forbes fast company entrepreneur uh you know inc magazine and founder is is like one of the top magazines in the space now we're a global leading brand we're not as big as i'd like us to be we're not as
as I'd like us to be, but we're certainly getting there. If you ask a founder, more times than not, someone would know the brand.
Chapter 6: What is the meaning behind successful brand names?
It's definitely recognizable. You do well with the magazine covers. I can even physically visualize the Daymond John one and a few other ones.
Yeah, there you go.
Yeah, hats off to you. So with Founder Plus, is that the pivotal way? Because I know the magazine space is hurting right now, right?
well look it got to a point where we just used the magazine as lead gen right like the magazine is awesome so we just give it away for free right it's like an incredible incredible magazine that you get access over 100 editions now all digitally like through our platform we just give it away for free it's awesome um and then our real focus is now building our membership site because what i found was
I started to interview all these awesome founders like yourself, right? But we're really niche focused on entrepreneurship, starting growing a business. And what happened was a lot of people started to ask in the community, hey, how can I learn more from this person? Hey, I love that this person talked about sales, but I want to get more from it.
And so what I started to do was like, how could I get these people to teach? How could I get these really awesome founders that have actually done it to get them to teach on a platform? Because, yeah, the course base is massive now. Everyone's selling a course, it seems, right? And I thought, what if I could go out and I could find these people
Awesome founders that we're already speaking to already into in telling their story. We know that people love them Perhaps they just want to focus on building their business instead of actually selling like courses and stuff like that And what if we partner with them and get them to teach on our platform?
so kind of like a master class for entrepreneurship and Yeah, I launched that officially a couple of years ago, but really going all in there nice Yeah, it's been a journey, man, but it's been awesome.
I love it, man. Yeah, I think you interviewed me for one of those, right?
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Chapter 7: How does Nathan Chan view e-commerce trends?
Yeah, look, it depends, right? For us, believe it or not, our biggest our biggest customer base is in the US.
Really?
Yeah.
Wow. Yeah. Because I thought dropshipping kind of hit its peak a few years ago.
oh look i we for us when it comes to e-commerce where we don't really teach drop shipping we teach people to build a sustainable brand right it's like it's like founder right we you know right like people teach people to build a brand like yeah that like we we're more about owning the customer own the relationship building something that's a scalable asset and that you know drop shipping is a very hit and miss get rich quick you use facebook ads
Now it can work, don't get me wrong. It's a great, maybe a great starting place for people to understand products, understand product market fit, understand media buying. But yeah, no, our whole methodology and framework is building a brand, solving a problem, not just finding some product that you can just, it's trending in Australia. Day trade, like that's not a business.
There's a lot of that on social media, people teaching the get quick online stuff.
Yeah, 100%. So yeah, no, look, for us at Founder, we teach people how to actually build a long-term sustainable business. It just comes back to the kind of founders we interview, right? Dude, I've interviewed, you probably were the same as me. You probably interviewed over 100 billionaires, right?
Not billionaires. You've definitely got me beat on billionaires. I've interviewed maybe 10.
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Chapter 8: What are the key strategies for building exceptional teams?
Yeah, it's a needle in a haystack, right?
Yeah, yeah, 100%. Because oftentimes why people are looking at a job board, A players, they don't, like A players don't have to look for a job. People keep finding them. You know what I mean?
It's like dating apps. It's like the hottest girls aren't on the apps. They don't need to be on the dating apps.
Correct, 100%. Yeah. That's right. It's the same thing. You want to find A players, oftentimes A players don't have to look for a job, man. The next job finds them. That makes sense. Because if you're that good, people are going to be approaching you. Correct. And that's what I was saying before. Like, if you're that good, you're commercially savvy, you know your worth, right?
So you take a certain kind of deal to not have base. But you can structure, you know, maximum upside on both sides, right? And minimizing downside. There's always different ways to structure.
Yeah, that makes sense. Warm referrals. So I have a WhatsApp chat of all the previous podcast guests. Yeah, John's just going to add me. It sounds awesome. Yeah, but like you were saying, a lot of people post like their friends looking for a job in there and they're like a great person and they get hired within a few hours. Yeah, it's crazy. So I definitely agree.
A warm intro because the trust is there. You trust this person. They've worked with them in the past. They've produced these results. Yeah, I'll hire you.
Yeah, 100%. And the thing is, right, sometimes with recruiters what's cool there's pros and cons people don't necessarily always like recruiters um but the but the pro is there's a lot of work in finding that high quality person and yeah it would be powerful for me it means the founder you know taps on them
shoulder through linkedin but you've got a sift you've got to look through it all and then you know the recruiter they're they're headhunting like they're looking for somebody that's done it before that's the key as well like you know i've always heard the jeff bezos when he goes to enter a new market, he poaches the top executives from that market.
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