Digital Trailblazer Podcast

Pricing Your Course or Coaching Program So it Actually Sells AND is Profitable with Marcel Petitpas

25 Aug 2025

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Episode 179: Automate Your Lead Generation with our FREE online course: https://go.digitaltrailblazer.com/auto-leads-course-freeMany online business owners struggle with pricing their services and offers, either pricing too low to compete on volume or jumping to premium prices without the foundation to support them. This pricing confusion leads to unsustainable businesses that can't afford to grow, acquire customers, or hire team members.In this episode, Marcel Petitpas teaches us how to price strategically using his objective approach to profitability. He breaks down the critical concept of direct delivery margin, explains how to calculate your true costs including future hiring needs, and shares his value-versus-risk quadrant for choosing the right pricing model.Marcel also reveals when it's time to raise prices and how to replace low-margin clients with higher-paying ones to scale profitably.About Marcel Petitpas: Marcel Petitpas is the CEO & Co-Founder of Parakeeto, a company dedicated to helping agencies measure and improve their profitability. In his work as a speaker, podcast host, and consultant, specializing in Agency Profitability Optimization, he's helped thousands of agencies, consultancies, and professional services firms worldwide measure the right metrics and improve their profitability. He’s on a mission to help firms break free of the outdated management silos between finance, operations & new business, and master their profitability through Parakeeto’s Integrated Profit Management System.In addition to his work at Parakeeto, Marcel is also a bestselling author, weightlifting and biohacking enthusiast and a part-time beekeeper.Download Marcel’s Profit Toolkit here: https://parakeeto.com/toolkitConnect with Marcel:https://marcelpetitpas.com/ https://www.linkedin.com/in/marcelpetitpas https://www.instagram.com/marcel.petitpas/ https://www.youtube.com/channel/UCkq1Fcy_x3ZcNjMZEaSvSpw https://parakeeto.com/Want to SCALE your online business bigger and faster without the endless hustle of networking, referrals, and pumping out content that nobody sees?Grab our Ultimate Ad Script for Coaches, Agencies, and Course Creators.Learn the exact 5-step script we teach our clients that allows them to generate targeted, high-quality leads at ultra-low cost, so you can land paying customers and clients without breaking the bank on ad spend. Grab the Ultimate Ad Script right HERE - https://join.digitaltrailblazer.com/ultimate-ad-script✅ Connect With Us:Website - https://DigitalTrailblazer.comFacebook - https://www.facebook.com/digitaltrailblazerTikTok: https://www.tiktok.com/@digitaltrailblazerTwitter: https://twitter.com/DgtlTrailblazerInstagram: https://www.instagram.com/DigitalTrailblazer

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3ª PARTE | 17 DIC 2025 | EL PARTIDAZO DE COPE

01 Jan 1970

El Partidazo de COPE

13:00H | 21 DIC 2025 | Fin de Semana

01 Jan 1970

Fin de Semana

12:00H | 21 DIC 2025 | Fin de Semana

01 Jan 1970

Fin de Semana

10:00H | 21 DIC 2025 | Fin de Semana

01 Jan 1970

Fin de Semana

13:00H | 20 DIC 2025 | Fin de Semana

01 Jan 1970

Fin de Semana

12:00H | 20 DIC 2025 | Fin de Semana

01 Jan 1970

Fin de Semana

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Digital Trailblazer Podcast

Pricing Your Course or Coaching Program So it Actually Sells AND is Profitable with Marcel Petitpas

This episode hasn't been transcribed yet

Other recent transcribed episodes

3ª PARTE | 17 DIC 2025 | EL PARTIDAZO DE COPE

13:00H | 21 DIC 2025 | Fin de Semana

12:00H | 21 DIC 2025 | Fin de Semana

10:00H | 21 DIC 2025 | Fin de Semana

13:00H | 20 DIC 2025 | Fin de Semana

12:00H | 20 DIC 2025 | Fin de Semana

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