Don't get left behind with Evan Dolgow

Today's podcast is with Evan Dolgow from Aidaptive.com. We chat about staying ahead of the curve in the ever-changing digital world. Evan compares direct booking to e-commerce and tells us what we can learn from giant e-commerce platforms. He also emphasises the importance of understanding your ideal guest and their booking journey and how taking the time to do so can provide immense value for your vacation rental business. We talk about:Booking a stay online is a form of e-commerceHow to layout your website for more clicksThe importance of understanding your guest's needsUtilising insights in Google Analytics 4The metrics to trackDoing more of what your guests wantWhy direct bookings are most important nowCreating a roadmap to stay ahead of trendsShowing trust on your websiteStay open to new ideas and experiment with AIWhat direct booking success means to EvanI’m looking for owners and managers who have done something in their business (marketing or hospitality) that has made a difference to their direct bookings. Do you want to be a guest on a future episode? Apply here: https://directbookingsuccess.com/onethingCONNECT WITH Jenn Boyles:Website: https://directbookingsuccess.comFacebook: https://www.facebook.com/directbookingsuccessInstagram: https://www.instagram.com/directbookingsuccessLinkedIn: https://www.linkedin.com/in/jennboylesJoin the Marketing Hub Free Facebook Group: https://www.facebook.com/groups/marketinghubforholidayrentalsSign up to the Free Direct Booking Success Summit:https://directbookingsuccesssummit.com/CONNECT WITH Evan Dolgow:Website: ​​https://aidaptive.com/LinkedIn: https://www.linkedin.com/in/evandolgow/

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