It's not all about you with Concetta Cassidy

Statistically, your ‘About’ page is the second most looked-at page on your website.What distinguishes you from your competitors?Today's guest is copywriter Concetta Cassidy, the owner of the Cheeky Pineapple, a copywriting studio that provides stress-free vacation rental marketing, for owners, hosts and property managers.Singing and playing the piano from an early age taught Concetta how to resonate with an audience. When she began her journey as a vacation rental copywriter, she realised these skills came in handy. Finding the right combination of words is like hitting that sweet note in a song. It stops people in their tracks and makes them take notice.Topics discussed:The guest experience really resonated with meYour story really needs to come through in your website copyGuests feeling more connected to you can be the deciding factor for bookingGuests proactively seek out your ‘About’ pageYour ‘About’ page isn’t all about youGuests need to know what you stand for and what your values areWhat to include in your ‘About’ pageShow why you are the right choice for potential guestsYour story is a very strong business toolBe consistent across all your marketingWhat direct booking success means to ConcettaCONNECT WITH Jenn Boyles:Website: https://directbookingsuccess.comFacebook: https://www.facebook.com/directbookingsuccessInstagram: https://www.instagram.com/directbookingsuccessLinkedIn: https://www.linkedin.com/in/jennboylesCONNECT WITH Concetta Cassidy:Website: https://www.thecheekypineapple.com/ Instagram: https://www.instagram.com/thecheekypineapple/ LinkedIn: https://www.linkedin.com/in/thecheekypineapple/

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