E89: Saying No to Say Yes to What Matters

In this episode of The Other 99%, Lisa and Susan sit down with returning guest Melissa Thury, founder of Balance in Business with Melissa. Melissa shares her journey from healthcare administration and direct sales to becoming a business coach for women entrepreneurs. She opens up about learning to set boundaries, the importance of saying no, and how systems and intentional time management can create balance in both business and life.Key Points: Balance over perfection: Balance doesn’t mean equal time, it means the right time in the right season.Systems matter: A good website, email marketing, and CRM are stronger growth drivers than social media alone. Boundaries are non-negotiable: Saying no creates space for what truly matters. Direct sales reality check: Success requires intentional planning, not just working in “pockets of time.” Personal values guide business: Filter decisions and opportunities through what actually matters to you, not what’s “supposed” to matter.Memorial Quotes: “Balance doesn’t mean equal. It means your work and family get the time they need in that season.” – Melissa Thury, “Direct sellers need to stop thinking of themselves as hobbyists. You are your own brand and you need a plan.” – Melissa Thury, “No is an answer all by itself. It’s freeing to say no when you don’t want to, instead of showing up to something you never wanted to be at.” – Melissa ThuryChapters:00:00 Introduction to Melissa Thury03:06 The Importance of Balance for Women Entrepreneurs05:53 Time Management: A Learnable Skill06:50 Coaching Process: Discovery and Goal Setting08:35 Identifying the Ideal Client09:44 Essential Systems for Business Success12:56 The Role of Social Media in Client Acquisition17:15 Continuous Learning and Professional Development18:45 Managing Family and Business Life22:03 Upcoming Events and Future Plans22:59 Empowering Women Through Community Connections25:01 The Importance of Setting Boundaries28:19 Navigating Personal Values and Opportunities33:12 The Unique World of Poker34:08 Time Management for Direct Sales Success39:28 The Power of Asking Questions41:45 Introduction and Gratitude42:13 Engagement and Community Building#DirectSales #ConferenceHigh #BusinessGrowth #TheOther99%Podcast Find Melissa on Facebook | bbwithmelissa.comBook a Discovery Call with MelissaThank you for tuning in to The Other 99%. If you enjoyed this episode, please take a moment to rate and review the podcast—it helps us reach more listeners like you! Don’t forget to share this episode with your network and help spread the word.Subscribe now to never miss an episode and stay inspired in your direct sales journey!Plus be sure to follow The Other 99% Podcast on YouTubeInterested in being a guest? Share your story hereLearn more about Oh My HiFind Lisa on social: Facebook | Instagram | YouTube | lisaduck.comGrab your ChatGPT Freebie hereFind Susan on social: Facebook | Instagram | YouTube | susanlarimer.comGrab your 5-Step Customer Care Cheat Sheet hereDisclaimer: While we strive to provide valuable recommendations and insights, the opinions expressed in this podcast are those of the host and guests. We encourage you to conduct your own research before using any mentioned tools or services to ensure they align with your personal needs. Thank you for being part of The Other 99%!

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