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Dirt and Bull

Episode 36: Ranching Beyond Tradition - How First Generation Producers Are Changing the Industry

21 Nov 2025

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In this episode of Dirt and Bull, the team sits down with Cassidy Johnston, a first generation rancher who built her career from scratch across some of the toughest country in the West. With experience in Colorado, Montana, and New Mexico, Cassidy brings a clear, grounded perspective on what ranching actually takes — and why the industry often struggles to blend tradition with modern business practices.

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