001: Reinventing Instant Soup with Bella Acland from Soul Kitchen

What if instant soup could actually be good for you? That’s the question Bella Acland set out to answer when she launched Soul Kitchen, a food startup reimagining a cupboard staple with healthy, clean-label recipes made from real ingredients.Tired of the same old options on supermarket shelves, Bella wanted to prove that convenience food doesn’t have to mean compromise. With real vegetables in every sachet, Soul Kitchen is showing that fast food can also be fresh, flavourful, and nourishing.In this conversation, Bella shares how her love for food turned into a business idea, the inspiration behind Soul Kitchen, and what she’s learned about creating products that fit into busy lives while still delivering on taste and nutrition. We also talk about why soup has been left behind in the world of food innovation, how consumers are becoming more conscious about what goes into their meals, and what’s next for Soul Kitchen — including exciting new flavours and functional recipes.If you’re passionate about healthy eating, trying new brands, or discovering startups with fresh ideas, you’ll love Bella’s story.Where to find Soul Kitchen:⁠Website⁠⁠TikTok⁠⁠Instagram⁠Promotion:UK listeners can get 15% off their first order of Soul Kitchen, when they order via their website using the code DISCOVER15 at checkout.Key Takeaways:How Soul Kitchen is bringing healthy eating to the instant soup aisle.Why the soup market has been slow to change — and how new brands are shaking it up.The role of real vegetables and simple ingredients in building trust with consumers.Why more people are looking for convenient food that’s also nutritious.What’s next for Soul Kitchen as it grows and develops new flavours.Chapters / Timestamps:00:00 – Introduction to Soul Kitchen & Bella Acland00:48 – Bella’s journey into food and the idea behind Soul Kitchen03:37 – Why soup has been overlooked in food innovation08:02 – Understanding processed foods and what goes into our meals11:53 – Ingredient sourcing and recipe development14:06 – What makes Soul Kitchen different19:06 – New flavours and future product ideas21:57 – Where to find Soul Kitchen & why community support matters26:39 – Closing reflectionsFollow Discover Startups for more!Find us on ⁠TikTok⁠, ⁠YouTube⁠ or ⁠Instagram⁠ and ⁠sign up to our newsletter⁠ to be the first to hear when a new episode lands.Keywords:Soul Kitchen, instant soup, healthy eating, clean label, convenience food, food innovation, real ingredients, vegetables, startup story, challenger brand, new food brands, UK food startups, Bella Acland, UK startup, business ideas , startups, entrepreneur

There are no comments yet.

Please log in to write the first comment.