003: Tackling the dreaded hangover with Todd Bruce from Reclaim

For anyone who’s ever woken up battling the dreaded hangover, Reclaim might be the drink you’ve been waiting for. Created by Todd Bruce, a former super-yacht crew member turned entrepreneur, Reclaim is a functional recovery drink designed to help people bounce back using natural, science-backed ingredients — without caffeine or synthetic additives.After years working in hospitality and seeing how drinking culture fits into busy professional lives, Todd set out to create a product that actually helps you recover, not just mask the symptoms. In this episode, he shares his startup journey — from life at sea to founding a health and wellness brand — and what he’s learned about turning frustration into innovation.We cover:The gap in the drinks market that inspired Reclaim.How hangovers are Taboo in the workplace.Why hangover recovery is about replenishment.The power of functional mushrooms, adaptogens, and natural vitamins.How to balance taste with nutrition (and why Reclaim is flat, not fizzy).The challenges of breaking into the functional beverage industry without experience.Todd’s long-term goal to make Reclaim.Whether you’re into wellness, entrepreneurship, or just want a smarter way to recover after a big night, this episode is packed with honesty, energy, and practical insight into what it takes to build a startup from scratch.Key Takeaways:From super-yachts to startups: Todd left his career at sea to build a drink that solves a problem he knows well.The hangover problem: Most recovery routines are scattered — Reclaim offers an all-in-one natural solution.Four functions in one: Detoxifying, energising, replenishing, and hydrating ingredients work together to help your body recover.Functional mushrooms: Each can contains 3,000 mg of lion’s mane and cordyceps for focus and clean energy.No caffeine, no crash: Ginseng and L-theanine provide calm alertness without jitters.Transparent dosing: Every ingredient and vitamin dose is listed clearly on the can.Taste that delivers: Based on ginger and coconut water, Reclaim balances health with flavour.Next-gen wellness: Designed for professionals who work hard, play hard, and want products that actually help them feel better.Chapters / Timestamps:00:00 — Introduction to Reclaim & its purpose03:33 — Todd’s journey from super-yachts to startup life07:16 — Identifying the hangover problem09:52 — Functional ingredients & formulation17:21 — The science of recovery20:00 — Balancing flavour, health & transparency26:57 — Building a business around a personal need27:03 — Future plans: new flavours & hotel expansion29:15 — Supporting other startups (Gut Buds)Links & Resources:Reclaim — Website | Instagram | TikTokConnect with Todd Bruce — LinkedInDiscover Startups — ⁠TikTok⁠ | ⁠YouTube⁠ | ⁠Instagram⁠ | ⁠NewsletterDisclaimer:This episode is for entertainment and educational purposes only. It does not provide medical or nutritional advice. Always consult a qualified professional before making health-related decisions.

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