Marketers, Tear Down These Walls! by Michael Solomon

Please visithttps://thebookvoice.com/podcasts/2/audible/98297to listen full audiobooks. Title: Marketers, Tear Down These Walls! Author: Michael Solomon Narrator: Alan Taylor Format: mp3 Length: 3 hrs and 41 mins Release date: 04-04-18 Ratings: 5 out of 5 stars, 1 rating Genres: Consumer Behavior & Market Research Publisher's Summary: The postmodern revolution requires marketers to revisit the walls they have erected over many years. That's not an easy thing to do. Conventional marketing strategies are built upon predictability, stability, and the comfort in knowing that we can understand our customer yesterday, today, and tomorrow. We love to put people into categories, and often into super-neat dichotomies, and call it a day. Those walls used to be solid, and marketers relied upon them to build a structure that formed the basis of their traditional strategic worldview.

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