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Disruptive Branding, a podcast by Saffron Brand Consultants

Define what drives your organisation

04 Jun 2021

Description

In today’s competitive times it is no longer enough to have an incredible service or product. In order to differentiate themselves, brands need to go further. In this episode, Fernando Ortiz-Ehmann, Chief Strategy Officer at Saffron, explains the importance of brand strategy as the guiding light of an organization.

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