Disruptive Branding, a podcast by Saffron Brand Consultants
Activity Overview
Episode publication activity over the past year
Episodes
Pioneering the future of brand in the Kingdom of Saudi Arabia
26 Jul 2023
Contributed by Lukas
In the first of a two-part special, guests Haitham Alturaigi, Rashad Moglbay, and Alfredo Fraile explore the future of brand in the Kingdom of Saudi A...
One year later: A conversation with Contra el Cáncer
20 Dec 2022
Contributed by Lukas
In this podcast episode, Saffron Strategy Director Paloma Castiñeira caught up with Yolanda Domínguez Vega on Contra el Cáncer’s transformative f...
EVPs, Millennials and Gen Z: The great misunderstanding
26 Oct 2022
Contributed by Lukas
Saffron’s latest research report studies how Gen Z and Millennial employees across three continents feel about Employee Value Propositions. We sat d...
From intern to Saffronite
20 Sep 2022
Contributed by Lukas
In this episode, Juan Quijano and Judith San Juan share their experience of joining Saffron as Strategy interns and becoming Junior Strategists. A spe...
Starting at Saffron
31 Aug 2022
Contributed by Lukas
In this episode, our most recent interns across Saffron teams in London and Madrid talk about their first immersions in the world of branding. The nex...
Digital design
01 Jun 2022
Contributed by Lukas
Today we sit down with Saffron’s Alicia Blázquez, to learn from her experience in digital brand building. Listen for practical tips on how to make ...
Life as a Sr Programme Manager
10 May 2022
Contributed by Lukas
In this episode, Nay shares her experience as part of our Client Services department. Learn from her vast experience in helping international clients ...
Creating portfolios
26 Apr 2022
Contributed by Lukas
Today we sit down with a new Saffron team member, Julián Valenzuela, to discuss the best practices of portfolio creation. In this episode, we learn f...
NFTs and brands
01 Mar 2022
Contributed by Lukas
Aligning with some of our projects involving NFTs, this episode deep dives into the future of NFTs and explores how brands can leverage this new touch...
Life as a brand strategist
09 Feb 2022
Contributed by Lukas
In this episode Gabriel B. Fereiro shares his experience of being part of our brand strategy team. Not only does he unveil tips on what it takes to br...
A discussion about branded environments
26 Jan 2022
Contributed by Lukas
A branded environment is any space in which your audience interacts with your brand. But what does this really mean? Find out from brand and retail ex...
A discussion with Citizen Wolf
09 Dec 2021
Contributed by Lukas
In this week’s podcast episode, Saffron Strategy Director Charlotte Black chats to fashion brand Citizen Wolf’s Co-founder Eric Phu. Springboardin...
Lush has quit social media.
30 Nov 2021
Contributed by Lukas
Was this a PR stunt from the British cosmetics company? Or is it a grand statement that aligns with their positioning? How can Lush stay at the forefr...
Building brand equity with ESG
28 Oct 2021
Contributed by Lukas
How do brands’ Environmental, Social and Governance (ESG) commitments drive purchase decisions? Where should brands be communicating their ESG effor...
A discussion with V500
07 Oct 2021
Contributed by Lukas
At least 15% of the world’s population will experience some form of disability in their lifetime. Nevertheless, it's a topic that doesn’t get enou...
A discussion with Hyperloop TT
22 Sep 2021
Contributed by Lukas
Saffron worked with Hyperloop TT to evolve their brand to reflect the credibility of the technology and the team. In this podcast episode, Saffron Cre...
A discussion with ie University
24 Aug 2021
Contributed by Lukas
With an increased blurring of boundaries between the physical and digital worlds, interior spaces must adapt to new needs. In this podcast, we welcome...
A discussion with Ria Money Transfer
18 Aug 2021
Contributed by Lukas
Saffron worked with Ria Money Transfer in the development of their new brand identity. After the launch of the brand in July 2020, we caught up with A...
Post Covid-19: What brands need to do next
28 Jul 2021
Contributed by Lukas
The role of brand has never been more important. From engaging employees to connecting with consumers, Saffron has observed the most effective compani...
Disrupt through great service
21 Jul 2021
Contributed by Lukas
In an increasingly globalized and digitalized world, consumers are bombarded by choice. Where once price was all important, in most industries this fa...
Develop on-brand products and services
14 Jul 2021
Contributed by Lukas
There is no product without brand and there is no brand without product. So how can you navigate this apparent dilemma? Hear from our Chief Growth Off...
The future of mobility - [Virtual Discussion]
07 Jul 2021
Contributed by Lukas
Using brand to drive the future of mobility within cities The way that people get around cities is changing dramatically. From the emergence of new fo...
21 Letters on Life and its Challenges - [Book Review]
30 Jun 2021
Contributed by Lukas
In this episode, Saffron’s CEO Jacob and Chief Strategy Officer Fernando tell us why they recommend adding “21 Letters on Life and its Challenges”...
Shape the brand experience
23 Jun 2021
Contributed by Lukas
At Saffron we say that “brand is the promise of an experience – delivered”. In this episode, Ben Knapp, Chief Growth Officer at Saffron, explain...
Engage your employees
16 Jun 2021
Contributed by Lukas
For a company to maintain a strong brand and reach full potential, the brand must be lived internally. Luz Erhardt, Chief Client Officer at Saffron, g...
Bring your idea alive through design
04 Jun 2021
Contributed by Lukas
We can all picture the iconic logos of brands Apple, Nike or Coca-Cola. But brand design goes beyond logos and colour schemes. Gabor Schreier, Chief C...
Define what drives your organisation
04 Jun 2021
Contributed by Lukas
In today’s competitive times it is no longer enough to have an incredible service or product. In order to differentiate themselves, brands need to g...
What change means for brands
04 Jun 2021
Contributed by Lukas
Apple and Netflix are among the world’s most successful brands. How did they get there? Jacob Benbunan, Gabor Schreier and Benjamin Knapp, authors o...