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Disruptive Branding, a podcast by Saffron Brand Consultants

Lush has quit social media.

30 Nov 2021

Description

Was this a PR stunt from the British cosmetics company? Or is it a grand statement that aligns with their positioning? How can Lush stay at the forefront of customers' minds without the world’s top communication channels? Listen to this week’s podcast episode to hear Saffron strategists Elliot, Shaan and Carmen discuss the brand implications of this interesting decision.

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