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Catt Small - How to influence and lead as a staff designer

17 Jan 2025

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How do the best staff designers influence and lead as individual contributors?I interviewed Catt Small to answer that question and it turned into one of the most practical episodes yet. She pulls from her 14+ years of experience designing products like Etsy, Asana, and Soundcloud to share techniques you can use to level up your influence and scale your impact as an IC.Some highlights:Ways to get out of the execution trapThe key to having “executive presence”Catt’s advice for better time managementHow designers can encourage people to think biggerHow Catt has evolved the way she does async videosUnderstanding the different archetypes of staff designersBehind-the-scenes of the massive “Goals” project at Asanaa lot moreCheck out Catt’s course Staff Designer: Influence & Lead as an Individual Contributor (Dive Club listeners get $100 off)Catt mentions the books Radical Candor & 15 Commitments of Conscious LeadershipMicah Bennett was the designer she learned so much from

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