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Ellis Hamburger - Storytelling for today’s top startups

21 Mar 2025

Description

What do Raycast, Daylight, Amo, The Browser Co, and Mainframe all have in common?They all hired Ellis Hamburger to help tell their story.So this episode is a bit different...We're going to get away from the pixels and go deep into how you can use language to tell a compelling story about your product.Some highlights:How to tell a story that people care aboutLessons from the Language team at SnapchatBreaking down specific copywriting strategiesQuestions to help you figure out your product’s storyWhat we can learn from the CEOs of Snapchat vs. Browser Co.How to make your product onboarding unforgettablea lot moreEllis talks about the Browser Company’s “Peek” videoJordan Singer’s Mainframe websiteDaylight computer websiteEllis mentions the 222 onboardingThe Permanent website (”design is how its made”)Ellis quotes the Build bookAmo’s “Where did our friends go?” manifestoRaycast’s “Why” page and Focus mode

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