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Dive Club 🤿

Emily Campbell - AI UX Deep Dive

24 Nov 2025

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In one of the most popular episodes yet, Vitaly Friedman talked about what’s next for AI design patterns (https://www.dive.club/deep-dives/vitaly-friedman).In that episode he frequently referenced Shape of AIl (https://www.shapeof.ai/) which is an incredible database of AI design patterns.So I wanted to get to the source and go deep with the creator Emily Campbell (https://www.linkedin.com/in/emmiecampbell/) to learn how to design great AI experiences. Because she’s studied AI products more than just about anyone I’ve ever seen 👀Some of my favorite highlights:- Ways to build trust in agentic products- Her favorite patterns for enhancing prompts- The traits she looks for when hiring AI designers- + a lot more- Shape of AI (https://www.shapeof.ai/) (her database of patterns)- Poke app (https://x.com/interaction/status/1965093198482866317/video/1) from Interaction

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