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Zach Leach - Principles for designing a great AI product

09 May 2025

Description

This week, Zach Leach (Head of Design at Gamma) gives a behind-the-scenes of what it’s like designing one of the hottest AI products in the world today.He shares a ton of techniques and lessons learned from working with LLMs—including some ways to make AI fun again :) And we also learn what makes design at Gamma a bit unorthodox in all the best ways.Some highlights:What makes Gamma a team of “AI Pioneers”How Gamma designers prototype ideas in codeHow Zach has iterated on interaction patterns for AIHow to think about AI functionality at the system levelHow Zach imagines his design role in the coming yearsWhat Zach has learned about designing AI-powered flowsa lot more **The core team came over together from OptimizelyWe talked about prototyping in Bolt and Lovable

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