Transcript generated automatically by AI and may contain errors.
Chapter 1: What sparked the braless trend during the COVID-19 lockdown?
Can going braless be good for you? Thanks for asking. Research released in 2021 by Censuswide for Two found that nearly 46% of women ditched their bras at least once a week during COVID-19 lockdowns, primarily in the name of comfort. Furthermore, almost two in five women spent up to four hours a day in discomfort due to their underwear.
And it seems the trend may be lasting, despite the worst of Covid hopefully being behind us. We've recently seen A-listers like Dua Lipa, Kristen Stewart and Lily Allen go braless in public, with the Daily Mail referring to the great underwear-free revolution that started during lockdown.
The fact that this revelation has continued raises questions about the dateless existence of bras, why they're worn, and whether women should or shouldn't ditch them.
really thought about it.
Chapter 2: What are the traditional benefits of wearing a bra?
What is the point of bras?
Well, it seems that they can actually provide support and comfort, especially when doing physical exercise or living an active lifestyle. They also have an aesthetic appeal, providing different types of shaping depending on the bra that you go for. For example, a push-up bra can make breasts seem perkier.
Another huge reason, if not the hugest reason for why bras are worn, is that they are thought to prevent sagging.
Why has there been an underwear-free revolution then if bras have all these benefits?
It turns out that a lot of the benefits may actually be misconceptions. Sports bra expert Laura Tempesta told a 2018 TEDx event that bras may just be the product of social and cultural norms teaching women to feel shame if their breasts are uncovered or to feel unattractive if they're drooping. Let's listen to an extract of what she told the audience.
Maybe you wear a bra because you believe it will keep your breasts from sagging.
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Chapter 3: Why is there an underwear-free revolution despite the benefits of bras?
I have news for you. There is no scientific evidence whatsoever that wearing a bra will keep your breasts from sagging.
So we could actually see the post-lockdown revolution as women brushing aside societal expectations and instead prioritizing comfort and personal preference. Although some might argue that it's just another fashion trend.
What's the verdict then? Should women ditch their bras?
Really and truly it just depends. Breasts come in all shapes and sizes, and different kinds of bras can provide different benefits accordingly. It's not like the decision to wear a bra or to go braless is a commitment set in stone.
There are occasions when wearing a bra might be handy, like going to the gym, and then at other times it might get in the way, like when trying to sleep comfortably on a hot summer's night. So sometimes wearing a bra might be the best thing to do, and sometimes it might be better to go braless.
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Chapter 4: What does research say about bras and breast sagging?
There's no real scientific evidence applicable to all women that suggests it's necessarily good or bad to go braless all the time. Ultimately, it's down to each individual to decide whether it's good or bad to go braless for them. There you have it. Now you know whether going braless can be good for you.
In under three minutes, we answer your questions and help you understand the true meaning behind the trends, concepts and acronyms that are making headlines. Listen along and you will really know for sure.