"The learning never ends" with Jag Panesar

In this episode, I’m joined by Jag Panesar, founder and director of Xpand, a full-service digital marketing agency based in West Yorkshire.With 18 years in business, Jag has built Xpand into a trusted strategic partner for brands ranging from global names like Lindt Chocolate and Tetley Brewery to ambitious SMEs across the UK. But behind those 18 years are lessons about growth, change, resilience and what it really means to “have it all figured out.”We talk about the evolution of business: how what you want, how you work, and what success looks like can change completely over time. Jag shares how his mindset has shifted from corporate expectations to authenticity, the lessons he’s learned from failure, and why agility and self-belief are essential for long-term success.It’s an honest conversation about learning as you go, trusting the process, and remembering that no one ever really has it all figured out.What you’ll learn in this episode:How Jag launched Xpand. And why risk sometimes pays offWhat’s changed (and what hasn’t) in 18 years of running a digital agencyHow his mindset around success, values and leadership has evolvedWhy agility and adaptability are key to surviving changeWhy self-belief and passion are non-negotiable if you want to keep goingAbout Jag PanesarJag Panesar is the founder and director of Xpand, a full-service digital marketing agency based in West Yorkshire. With over 18 years in business, Jag has built Xpand into a trusted partner for brands such as Lindt Chocolate, Tetley Brewery and His Majesty’s Prison Service.His expertise spans marketing strategy, branding, web design and social media, helping businesses connect purpose with performance. Known for his down-to-earth approach, Jag regularly speaks about how strategy drives better marketing results, championing clarity, creativity and consistency in every campaign.LinksLearn more about Xpand: https://xpandmarketing.co.ukConnect with Jag on LinkedIn: https://www.linkedin.com/in/jagpanesarThis podcast is hosted by Fliss Lee, brand coach and founder of Honest Folk, helping founders and freelancers build businesses that work for them.Connect with me on Instagram or Linkedin and sign up to my newsletter.

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