Don't Say Content
Episodes
Content Is Overrated, Community Is Everything
01 Apr 2025
Contributed by Lukas
Building a community isn’t as simple as posting content and hoping for the best. It’s about real connections, authentic conversations, and making ...
Stop Selling Like a Dinosaur
25 Mar 2025
Contributed by Lukas
B2B buyers used to be wowed by a sleek product demo and a well-placed buzzword. Now? They’re rolling their eyes at your AI-powered, next-gen whateve...
Let Go, You Control Freak (Your Team Will Thank You)
18 Mar 2025
Contributed by Lukas
Control and creativity don’t always play nice together—especially when you’re leading a team. Knowing when to hold tight to your vision and when...
The LinkedIn Plagiarism Olympics: And the Gold Medal Goes To…
11 Mar 2025
Contributed by Lukas
Stealing ideas is as old as time, but in the age of AI and content overload, the lines between inspiration and straight-up plagiarism blur. Some folks...
Personal Branding: You’re (Still) Overthinking It
04 Mar 2025
Contributed by Lukas
What does personal branding actually do for individuals today—especially in a world where trust in institutions and executives is fading?Personal br...
Fame vs Influence: Which is better?
25 Feb 2025
Contributed by Lukas
Fame is a rat race both to reach and then maintain. It’s not for everyone. But these days, folks who want to support themselves as content creators ...
Do Websites Even Matter Anymore?
18 Feb 2025
Contributed by Lukas
Are websites still pulling their weight in B2B marketing, or are we all just clinging to the past?In this episode, we’re throwing a little shade at ...
The Dumbest Things We Hear at Work
11 Feb 2025
Contributed by Lukas
All marketers have heard absurd statements from bosses and co-workers.In this episode, we’re sharing stories from marketers about the hilarious and ...
Peak Content? Or Just a Valley of Noise?
04 Feb 2025
Contributed by Lukas
Are we really at peak content? An IG story is an IG story. A TikTok is…well, a TikTok. Calling everything content isn’t exactly strategic. It’s...
BONUS: 1,000 Routes with Nick Bennett
30 Jan 2025
Contributed by Lukas
Has your latest challenge reshaped your definition of success? If yes, you’ve likely unlocked a deeper level of growth. If not, it might be time to ...
You Sure Know How To Work That High-Quality Content
28 Jan 2025
Contributed by Lukas
Did your content marketing achieve its intended outcomes? If YES, then it’s quality. If NO, then it’s not quality. B2B marketers are obsessed wit...
Content Marketing Needs to Chill
21 Jan 2025
Contributed by Lukas
Ever feel like content marketing comes with way too much drama? Same, bestie. In this episode, we’re taking a closer look at those so-called “emer...
BONUS: Going into 2025 like…
16 Jan 2025
Contributed by Lukas
We meant to record an episode on influence vs fame, but instead we had it out about life in general right now and what we’re doing to thrive and cop...
B2B Content is Dead (Just Kidding, But We Need to Talk)
14 Jan 2025
Contributed by Lukas
Nobody wants to think outside the box anymore, and it is so boring! While creators and solopreneurs have incorporated video, AI, newsletters, partner...
Replay: Make Fear Your Friend
17 Dec 2024
Contributed by Lukas
In this replay episode, we dive into fear and what it can do when left unresolved. And spoiler alert, it keeps us from being productive, connecting wi...
Replay: Human Connection is Your Differentiator
10 Dec 2024
Contributed by Lukas
In this replay episode, we summarized the "state of marketing" and what we were looking forward to in the future. Are we there yet? You decide. But we...
Replay: Why You Should Lean Into Audacity
03 Dec 2024
Contributed by Lukas
This replay episode might be one of our favorites of all time.Audacity - or as the kids call it: delulu. You need more of it in your life.In this ep...
Replay: The Marketing Problems Keeping Your C-Suite Up at Night
26 Nov 2024
Contributed by Lukas
In this replay episode, we look back at a discussion we had in Q4 last year around the problems our CEO and founder friends face. Since many of their ...
Replay: The Biggest Problems CEOs & Marketers Face
19 Nov 2024
Contributed by Lukas
In this replay episode, we revisit the stories our CEO & founder friends shared with us last year about what topics are keeping them up at night. ...
Replay: Is Your Content Strategy Outdated?
12 Nov 2024
Contributed by Lukas
In this replay episode, we take a look back on the content strategies of the past, and of the past/present when this was recorded (in 2023). Where is ...
Bonus: What We've Been Up To
05 Nov 2024
Contributed by Lukas
We’re back! With a quick bonus episode before season 5 kicks off in January 2025. We’re keeping the feed rolling until then with some replays and ...
Replay: Why CEOs & Marketing Leaders Don't Get Along
29 Oct 2024
Contributed by Lukas
In this replay episode, Devin and Margaret share stories from their experiences working with founders/CEOs in-house and agency-side over the last deca...
Replay: Marketing Attribution, So Hot Right Now
22 Oct 2024
Contributed by Lukas
Welcome back to Don't Say Content! While we gear up for season 5, we are re-releasing a timely episode on marketing attribution, AI in content strateg...
Bonus: Devin Bramhall on Grow and Tell
13 Aug 2024
Contributed by Lukas
On this bonus episode, you'll hear our own Devin Bramhall in conversation with Alex Kracov from Dock on his show, Grow and Tell. They talk about how s...
Replay: What Founders/CEOs Are Getting Wrong When Hiring and Managing Marketers
06 Aug 2024
Contributed by Lukas
In this replay, we're talking about one of those tough moments in leadership. You’re ready to hire marketing talent (either your first hire or a hea...
Bonus: What's it Really Like to Grow an Audience? (with Rachel Elsts Downey)
30 Jul 2024
Contributed by Lukas
Just like Content Marketing, growing an audience (organically) takes consistent investment and patience. How much time depends on your resources, stra...
Bonus: Devin Bramhall on 2 Pizza Marketing
16 Jul 2024
Contributed by Lukas
In this episode, Devin Bramhall joins Ashley McGovern and Melissa Moody on their show, 2 Pizza Marketing.Like what you hear? Check out their show here...
Replay: What to Do When You Feel Like a Failed Marketer
09 Jul 2024
Contributed by Lukas
In this replay episode, we're revisiting lessons we've learned around failure.Did you just get fired? Spend a bunch of money on a marketing project or...
Never Forget - Human Connection Sets You Apart
11 Jun 2024
Contributed by Lukas
We’ve talked about a lot of things the past 17 episodes—so where have we landed among the strategies and thoughts and endless fodder around the “...
Adaptive Content Marketing is the Way Through This Mess (with George Chasiotis)
05 Jun 2024
Contributed by Lukas
When times are changin' the rigidity of prescriptive playbooks simply don't work. Instead, companies need adaptive strategies that enable them to capi...
The K-Hole Echo Chamber of Marketing Lunatics aka LinkedIn These Days
28 May 2024
Contributed by Lukas
For all the hype around marketing right now, very little is actually happening besides Google solidifying its dictatorship over businesses trying to u...
How’s Misogyny Doing Since The Last Time We Talked About It?
21 May 2024
Contributed by Lukas
We’re not outspoken; we’re speaking…the truth. Our culture doesn’t support women in the workplace effectively (or in some cases, at all), and ...
Senior Marketers Gather & Pretend Everything is OK
14 May 2024
Contributed by Lukas
We had just recorded an episode about CMOs being anxious when Devin attended AudienePlus’s Golden Hour conference, where the IRL of stressed-out and...
CRO & the Future of Marketing Strategy (with Ned MacPherson)
09 May 2024
Contributed by Lukas
Experimentation is the Queen of Marketing Strategy these days as Martech continues to evolve, GenAI content becomes the new keyword stuffing and Googl...
Building Relationships is Free: Balancing Budget + Creativity in Marketing (with Rachel Elsts Downey)
02 May 2024
Contributed by Lukas
Marketing is really just relationship-building at scale. But within that "scale" are activities that aren't 100% programmable. That's what a successfu...
CMOs Are (Also) Anxious Right Now
23 Apr 2024
Contributed by Lukas
It’s 5 pm, do you know how your CMO is doing? You probably do, because they are anxiously wading through the same muck wondering how they are going ...
What Should a Marketing Team Look Like NOW?
09 Apr 2024
Contributed by Lukas
What makes a marketing function successful today? There are new trends and old playbooks, but what marketers do startups really need? And what about ...
Personal Branding: You’re (Still) Being Silly About It
02 Apr 2024
Contributed by Lukas
We talked about it way back in season 1. Today, what we’re interested in is: What personal brand currently does for individuals, particularly in a w...
Does AI Change What We Think About Quality Content?
26 Mar 2024
Contributed by Lukas
Ok, ok. So, we’ve all been wrapping our heads around how to use AI in our content marketing production and distribution for a bit now. It’s time w...
Mastering Senior Leadership Dynamics at Corporate Giants with Atlassian's Ashley Faus
22 Mar 2024
Contributed by Lukas
As you ascend to higher levels in your career, your most valuable skill becomes navigating internal politics, policy, and process. It's not just about...
You're Killing ROI with Your Marketing Attribution
12 Mar 2024
Contributed by Lukas
This is the best episode we’ve ever recorded. Is it because we get into an in-depth spicy conversation (cough, argument, cough) about why everyone ...
Marketers: You Are Ruining Your Own Career Growth
05 Mar 2024
Contributed by Lukas
No one taught us the new skills we needed when we became heads of marketing/VPs of marketing. All of a sudden, the majority of our work wasn't market...
The Benefits of Being Completely Audacious
27 Feb 2024
Contributed by Lukas
Audacity - or as the kids call it: delulu. You need more of it in your life. In this episode, we explore our own relationship with audacity, how to ...
Marketers Are Actually Business Strategists (If You Do It Right)
20 Feb 2024
Contributed by Lukas
Is marketing a creative or business role?We believe that marketing should be heavily involved in business strategy - not just creative strategy. But o...
What Founders/CEOs Are Getting Wrong When Hiring and Managing Marketers
13 Feb 2024
Contributed by Lukas
It’s a tough moment: You’re ready to hire marketing talent (either your first hire or a head of marketing), but you don’t have a background in m...
Here’s What Exactly to Do When You Feel Like a Failed Marketer
13 Feb 2024
Contributed by Lukas
Did you just get fired? Spend a bunch of money on a marketing project or campaign that didn’t work? It can feel like marketing failures are happeni...
BONUS: Why CEO is the Best Worst Job
30 Jan 2024
Contributed by Lukas
Here's a bonus episode from Devin's conversation with Joei Chan on her post, Good Boss, Bad Boss. It's a meaty one where she share lots of secrets abo...
Season 4 is Almost Here...
29 Jan 2024
Contributed by Lukas
Have you missed us?! Don’t Say Content season 4 is coming back on February 6th, and we’d love for you join us—here on the feed or live, on Youtu...
BONUS: Margaret Kelsey's Strategic Brand Flywheel on Marketing Powerups
23 Jan 2024
Contributed by Lukas
Bonus episode time! Before season 4 drops, enjoy this bonus episode where Margaret joined Ramli John's Marketing Powerups podcast to talk about her st...
Let’s Just Say the Things We’re Most Terrified of Talking About: We’ll Go First
29 Nov 2023
Contributed by Lukas
We're even less filtered than normal in our Season 3 finale, so buckle up: we’re talking about our challenges with gender inequity, patterns of entr...
Why Investors, Boards, CEOs Are Marketers’ Real Target Audience
21 Nov 2023
Contributed by Lukas
What if we started looking at marketing as a business growth strategy instead of a promotional department? Devin and Margaret discuss the role Market...
What Are CEO & Founders’ Biggest Marketing Problems Right Now? Questions from Our Network
07 Nov 2023
Contributed by Lukas
Q4 has begun, and the year is coming to a close. But you’re in overwhelm—from setting new goals for next year, setting the big vision for your str...
The Truman Show-like Experiment Playing Out in B2B with Rachel Downey
31 Oct 2023
Contributed by Lukas
😱WHAT. A GUEST?! 😱 We said we weren’t doing an interview show, but we did need a hand with this week’s topic: how do visual mediums help ach...
In a Darwinian Tech Economy, CEOs Need Business Strategy Not Playbooks
24 Oct 2023
Contributed by Lukas
Newsflash: your lifeboat has a hole in it. Oh, and that life vest you’re wearing—lol. It doesn’t help when you’re sinking into an ocean of lav...
A Babel of Buzzwords is How Marketers Created a Category of Chaos (and other stories)
17 Oct 2023
Contributed by Lukas
Confusion. Miscommunication. Misunderstandings. That’s what happens when marketers and business leaders use too many buzzwords. YET WE ALL KEEP U...
BONUS: Candy Corn, Wolf Dorks, & Why Marketers Don’t Need to Fear a Solo Career
12 Oct 2023
Contributed by Lukas
We’ve got a sweet treat for you this week: a deep dive into Halloween candy, horror movies, and a deep analysis into how much Margaret pumpkin spice...
Is Marketing the New Gig Economy?
10 Oct 2023
Contributed by Lukas
Times of chaos can be huge opportunities for companies who are open to thinking outside the playbooks and frameworks they’re familiar with. Leaders...
Is Old School Networking Coming Back? In These Uncertain Times, Community is Our Unlikely Hero
03 Oct 2023
Contributed by Lukas
Moments of chaos are moments of opportunity. That is your marketing mantra heading into 2024. In this conversation, Devin and Margaret cut through th...
What Do You Actually Want From Your Job?
26 Sep 2023
Contributed by Lukas
Most of us used the wrong criteria when we evaluated job opportunities at some point in our careers. You know what they are: reactive, emotion-driven...
BONUS: Our Recap of HubSpot's Inbound Conference
21 Sep 2023
Contributed by Lukas
Did you attend this year’s HubSpot Inbound conference?Whether you did or not, Devin and Margaret are here to break down the highlights of everyone's...
You’re Thinking About Marketing Data Wrong
19 Sep 2023
Contributed by Lukas
Is the marketing industry better or worse off in today’s day and age based on the fact that we have access to more data than we could ever possibly ...
Breaking Down Buzzwords: the Good, the Bad, and the ‘Sexy’
12 Sep 2023
Contributed by Lukas
We asked, you answered. What are your least favorite marketing jargon terms? Sourced from our loyal community on LinkedIn, hosts Devin Bramhall and Ma...
Why Can't Sales and Marketing Get Along?
05 Sep 2023
Contributed by Lukas
We’re back for season 3 with a topic sent in by a listener: the relationship between sales and marketing.Fraught relationship or not, there is so mu...
BONUS: Peeling Back the Podcast Curtain with Rachel Downey from Share Your Genius
29 Aug 2023
Contributed by Lukas
In this bonus episode, Devin Bramhall and Margaret Kelsey sit down with Rachel Downey, CEO and Founder of Share Your Genius (their production company)...
BONUS: How Many Times Did We Say "Content" in Season 2?
22 Aug 2023
Contributed by Lukas
We’re back with a bonus episode to hold you over until season 3 drops in September of 2023! What are your guesses for how many times our hosts Devin...
BONUS: Marketing in a Down Economy from Exit Five
26 Jul 2023
Contributed by Lukas
Here’s a bonus episode where our host, Margaret Kelsey, joined Exit Five, hosted by Dave Gerhardt. Layoffs, budget cuts, slower sales cycles, and a...
Why Don't CEOs and Marketers Get Along?
27 Jun 2023
Contributed by Lukas
The relationship between Founders/CEOs and their heads of marketing is broken. The Boss doesn’t understand how marketing works, so they micromanage...
Lessons in Maximizing Your Motivation
20 Jun 2023
Contributed by Lukas
Have you ever had one of those days where you just don't feel like doing anything? Or maybe a deadline is looming, but it's not quite here yet, so you...
Are You a Content Marketing Grifter?
13 Jun 2023
Contributed by Lukas
The Year is 2014. The article title is 7 Tips For Cooking The Perfect Marry-Me Chicken. You wade past the thick veil of misogyny, but the stench of gr...
Your Content Strategy is Outdated
06 Jun 2023
Contributed by Lukas
The market has rapidly evolved over the last few years. What worked 5 years ago isn’t working as well as it used to, and we’re seeing signs of mor...
Stop Bringing Your Whole Self to Work
30 May 2023
Contributed by Lukas
The People-First movement in workplace culture has risen in popularity over the past several years and ushered in the concept of bringing your “whol...
So, You’re in the Job Market…
23 May 2023
Contributed by Lukas
Over the past 5 years—and especially in 2023—hiring in every industry has been turned upside down.Marketers want to know what has changed, and wha...
You Should Play More
16 May 2023
Contributed by Lukas
The world of creativity is multifaceted. How do you tap into it? How do you use it effectively? And how do you enjoy it?B2B marketing execs Margaret K...
BONUS: From Content Manager To CEO: The Future Of AI And Content, And How Marketers Need To Evolve
12 May 2023
Contributed by Lukas
It's bonus episode time! Our host, Devin Bramhall joined David Khim, Co-Founder of Omniscent Digital, on Onmiscent's podcast, The Long Game. They d...
Founders and Marketers: The Worst Situationship
09 May 2023
Contributed by Lukas
Why can founders and CEOs let marketers do their jobs? From cutting marketing projects mid-flight, to not clearly defining goals or changing KPIs on a...
Everyone is Saying Community, But What is it?
02 May 2023
Contributed by Lukas
What if community wasn't a strategy? What if a community was part of your business model? What if it was just part of doing business?Community isn’t...
"High Quality" Content Isn't Real
25 Apr 2023
Contributed by Lukas
Quality content is a north star for companies, founders, CEOs and marketers alike. But few agree on what “quality” means. Those who do have a defi...
Wait, Why Are We Podcasting?
28 Mar 2023
Contributed by Lukas
Getting behind the mic and discussing industry trends, professional (and personal) growth, and sharing their stories has led to a lot of learnings and...
Fear is Your Frenemy. Make it Your Friend
21 Mar 2023
Contributed by Lukas
When left unresolved, fear keeps us from being productive, connecting with others, and ultimately from personal and career growth. It also never goes ...
Killing Your Darlings
14 Mar 2023
Contributed by Lukas
Killing your darlings. Creative constraints. Narrowing scope. In this episode, Devin and Margaret face the challenge of focus—how to create focus fo...
Rage Against Frameworks and Playbooks
07 Mar 2023
Contributed by Lukas
Instead of frameworks and playbooks, let’s talk about how culture, brand, content, and community intertwine to create a successful marketing strateg...
Marketing Leadership Blindspots
28 Feb 2023
Contributed by Lukas
Remember when you felt like your boss just “didn’t get it”? They didn’t understand your constraints, your blockers, how much you are doing? It...
Yes, and-ing personal brand
21 Feb 2023
Contributed by Lukas
In this episode, we're exploring how the evolution of personal brand in B2B is changing everything from strategy to roles to team structure. Plus Marg...
What do the job market, viral LinkedIn posts, and quiet quitting have in common?
14 Feb 2023
Contributed by Lukas
In this episode, Devin and Margaret discuss the wet blanket trend of marketers complaining about work. From quiet quitting to rage applying, they are ...
Introducing Don't Say Content
11 Feb 2023
Contributed by Lukas
Welcome to Don’t Say Content, a new podcast hosted by Devin Bramhall and Margaret Kelsey.Are you a:—a leader of people?—creative-minded individu...