What is intellectual property and why do you need to know about it?

A world where innovation reigns supreme, where every idea has the potential to reshape industries and thrust nations to economic greatness, where intellectual property rights aren't just legal concepts but, instead, the lifeblood of businesses striving for excellence and dominance in the global arena is a world which requires a paradigm shift in the way business and tech development operates today.Innovation is the currency of success nowadays. Intellectual assets such as intellectual property rights are crucial to business success and strategies especially. This is ever more relevant as individuals, small-medium businesses and companies will innovate and conduct business in the 21st century in a completely different way than ever before.Today’s Episode talks about a basic introduction to intellectual property, what it means and why it’s important.

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