Student Athletes and NIL: How We Got Here, and Where It's Going

Welch Suggs, an associate professor of journalism at the University of Georgia and a former reporter at The Chronicle of Higher Education joins the podcast to look at the state of the name, image, and likeness (NIL) landscape for student athletes and college campuses. Where do we stand since the NIL era began in 2021? Which students are benefitting from these contracts? How much money are they making? And with no central authority regulating NIL, will Congress step in? Tweet suggestions, links, and questions to @ACEducation or [email protected].  Here are some of the links and references from this week's show: Former President Donald Trump is on His Way to NY Ahead of His Arraignment Fox 5 | April 3, 2023   Everything you Need to Know About the NCAA's NIL Debate ESPN | Sept. 1, 2021   O'Bannon v. NCAA - 802 F.3d 1049 (9th Cir. 2015)   National Collegiate Athletic Association v. Alston   NIL Collectives Sprouting Up To Help Student-athletes with Monetization Sports Business Journal | Feb. 16, 2022   The Endorsement Deals Shaping the N.C.A.A. Tournaments The New York Times | April 2, 2023   New Endorsements for College Athletes Resurface an Old Concern: Sex Sells The New York Times | Nov. 11, 2022   NCAA's Baker Continues To Push for Congressional NIL Solution Sports Business Journal | April 3, 2023   Congressional Hearing Targets 'NIL Chaos' in College Sports Associated Press | March 29, 2023

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