#68 - Shein: Fashion, but make it faster (ft. Veronica Milsom)

Shein is one of the world’s most insane companies, and yet flies weirdly under the radar. One of the most popular shopping platforms in the world, it is revolutionising the fast fashion industry with its incredibly vertically integrated manufacturing, marketing and e-commerce machine.We’re joined this week by writer, podcaster and former Triple J host Veronica Milsom, who recently hosted Threads, a series about the fast fashion industry.We talk about fast fashion, Shein’s particular business model, and what the future of fashion holds for certifiably swagged out and drippy boys like Raph and James.Links* Shein: The TikTok of Ecommerce - Packy McCormick and Matthew Brennan* How Shein beat Amazon at its own game and reinvented fast fashion – Rest of World This is a public episode. If you’d like to discuss this with other subscribers or get access to bonus episodes, visit downround.substack.com/subscribeSee omnystudio.com/listener for privacy information.

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